Freo's View

REAL FREO SHOE FUN SHOPPING!

Posted in city of fremantle, retail, shoes, shopping, Uncategorized by freoview on October 13, 2018

 

 

The first of the FREO NOW initiative pop-up retailers opened in the Fremantle High Street Mall on Saturday, so make sure to go and have a look at it. It’s opposite Culley’s.

SHOE FUN is full of funky, punky, cute, crazy, lovely, colourful shoes, that will delight many Freo women, and no doubt some of our queens as well.

Retail is a fickly business at the moment, so I wish the owners all the best!

On the Freo retail grapevine rumours are abound about alleged generational changes at Cicerello’s, Camera House and Gino’s, but I have no confirmation of that yet.

I have also been told that the relatively new Dangerfield shop is Market Street has reduced staff from three people to just one. Not a good sign, if the rumour is true.

Roel Loopers

FREMANTLE’S SECRET DESTINATION MARKETING

Posted in advertising, city of fremantle, hospitality, local government, retail, tourism, Uncategorized by freoview on October 8, 2018

 

The purpose of this report is to present to Council the City of Fremantle Destination Marketing Strategic Plan 2019 – 2020 and seek the adoption of the plan and associated 2018/19 Annual Implementation Plan. The Strategy has been developed by the Destination Marketing Working Group (DMWG) in line with the DMWG Terms of Reference (TOR). This report recommends that Council adopt the strategic plan and the annual implementation plan.

When the FPOL Committee of Fremantle Council on Wednesday deals with the agenda item above the public will be none the wiser about what the new Fremantle Destination Marketing strategy will be, since council has made the report confidential. Why?!

The City of Fremantle established a committee of marketing experts to advise council on what the destination marketing priorities and ideas should be, but the community and ratepayers are not to know the outcome of those deliberations? Why not? What can possibly be secret about this process that should be open and transparent. After all, it is paid for by Fremantle traders, who pay an additional deferential rate, that was supposed to be for BID, but Council abandoned that.

So please, Fremantle Council, make the Destination Marketing attachments of the FPOL meeting available to the public.

Roel Loopers

EARLY CHRISTMAS AT FREMANTLE MARKETS

Posted in Uncategorized, city of fremantle, shopping, christmas, fremantle markets by freoview on October 5, 2018

 

markets

 

Early birds….. It’s only October 5 but the Fremantle Markets already got signs out to let us know their Christmas trading hours, so take note.

Roel Loopers

FREO’S CIVIC CENTRE DEVELOPMENT PROGRESS

 

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Some more photos of what it looked like at Fremantle’s Kings Square on Wednesday morning.

The demolition team is very carefully removing the building parts that are touching the heritage listed Townhall, so that no damage will occur to the old building.

The back steps that used to be the entrance to the council chambers have already been demolished.

Behind it the Queensgate carpark building is almost ready to be reopened with a few last touches to be done before shoppers can park their cars their again.

Just over a year to go until the Kings Square Redevelopment Project will be finished!

Roel Loopers

QUEENSGATE CARPARK REOPENS THIS MONTH

Posted in cars, city of fremantle, Kings Square Redevelopment Project, parking, Uncategorized by freoview on October 2, 2018

 

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Very good news for Fremantle inner city traders and motorists! The reopening of Queensgate car park is on track for later this month.

Up to 500 bays will be available with some further work required until the entire carpark is reopened.

Roel Loopers

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MAKING FREMANTLE MORE WALKABLE

 

What makes a walkable city, and is Fremantle one of them, was asked at the Politics in the Pubs forum by the Fremantle Network at The Local in South Fremantle on Tuesday evening.

A panel with Olwyn Williams, the CEO of the Fremantle Chamber of Commerce, Dr Annie Matan of CUSP(Curtin University of Sustainable Policy), and City of Fremantle urban and transport planner Martin Spencer addressed the topic before a general discussion

Martin Spencer said that on the walkability index Fremantle gets 72-79 out of 100 and is the 19th most walkable suburb in the Perth metro area.

We need to make the city open, invite people in, and make them walk. Drag people into the shops and off the footpaths, and connect destinations with better signage.

Dr Annie Matan said that being pro pedestrians and cyclists did not mean we are anti car, but we need great public transport and walking and cycle infrastructure to make the city work better. There needs to be a safe and interesting environment for pedestrians, which includes good public toilets, water fountains, benches, shade structures and trees, etc.

“Every road needs to tell a story to our visitors and ourselves”

Footpaths are where we meet friends, and importantly also strangers. It is where we connect with our communities.

We need to create authentic places as they are important, and destinations to walk to, and do connections better, such as walking from the CBD to South Beach or the Fremantle Arts Centre.

Many footpaths are cluttered and become a hazard and Fremantle City needs a strong policy for planning walkability, Dr Matan said.

Olwyn Williams said that Fremantle has got more than anyone else; the port, heritage, the university, beaches, cafes, art, shopping, festivals and concerts, but we are a small community with a small ratepayers’ base, so we need the outside world to come to Freo and make it economically viable to set up shop here.

We need more visitors, more people working here and more residents, and to become a better place we need to embrace medium density living.

Connections with the suburbs is vital and important as Fremantle is not just the CBD.

Road closures in the CBD often have a negative impact on nearby businesses and the City should consider that more carefully. The second hour free parking the City of Fremantle has just implemented, is a very good idea as it will make people linger longer, Williams said.

Wayfinding needs to improve as signs don’t tell you that you could walk just a block further to enjoy Wray Avenue, or that it is a nice half hour walk to South Beach, and we need much better lighting to make us feel safer at night.

Olwyn Williams also said that the High Street Mall is a disaster and the closure should never have happened.

Martin Spencer said it was about time the community took ownership as it can’t be just left to local governments to implement change.

Comment: I believe we need to make the walking journey more attractive and make it a discovery, an adventure, walks where we connect all our Freo hidden treasures, and where we decentralise more and better utilise the A Class reserve at Arthur’s Head, the lawn next to the Roundhouse, Pioneer, Princess May and Fremantle parks, etc.

Fremantle offers a unique experience and that is what our new destination marketing should be all about. People will be encouraged to walk if we offer them a better shopping and lifestyle experience.

Roel Loopers

 

 

NEW ARTY POP UP FOR FREO MALL

Posted in art, city of fremantle, retail, Uncategorized by freoview on September 11, 2018

 

pop up

 

A new pop-up shop will open soon in the Fremantle High Street mall between Optus and SpecSavers, as part of the FREO NOW(former BID) campaign to fill up vacant retail shops with art related small businesses.

I don’t know yet what the new shop will be, so keep an eye out for it.

Roel Loopers

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MORE SIGNS OF KINGS SQUARE PROGRESS

 

 

The first visual signs of the demolition of the City of Fremantle civic building are there. Specialist asbestos removalists have been inside the building for weeks, but today I noticed the first demolition signs of the exterior of the building on the roof.

Two more Moreton Bay fig trees are also in the process of being cut down, so it is all happening at our city square.

Disappointing though to read the lament of the retailers and the trend of the ABC article blaming Sirona Capital and the Kings Square development for the retail downturn.

Retail has been going down everywhere for quite some years now and Fremantle traders have long asked for rent reductions. There is little doubt that a big construction site will negatively impact on nearby traders, but the City of Fremantle and Sirona Capital have from the very start of the Kings Square Project communicated very well with all involved and try to support them and promote their businesses.

Unfortunately there is always short-term pain for long-term gain, but I absolutely understand that for a small business it is about surviving somehow.

Please do go and support the local traders around Kings Square! There is one-hour free parking along William and Queen streets, so make an effort. And try the yummy Italian food at Parlappa!!

Roel Loopers

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WOOLSTORES DEVELOPMENT RECOMMENDED FOR APPROVAL

 

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The application by Silverleaf Investments for the development of the Woolstores shopping centre site will go before the Fremantle Council Planning Committee this coming Wednesday.

The planning officers and the City’s Design Advisory Committee recommend Conditional Approval for the six storey, 141 hotel room new building and alterations to the shopping centre and car park.

Details such as giving the facade a more robust and less glass look are still to be dealt with, but it is likely that the Elected Members will follow the recommendations of the CoF experts and recommend approval of the development to the state’s JDAP, which is the decision-making authority for the $ 15 million project.

I believe the proposed building is a lot more appealing than the present eyesore and will help improve the run down eastern part of the Fremantle CBD. The hotel will also significantly help to revitalise and modernise the area. This is not a great and iconic building, but in my opinion an acceptable compromise for the site that will improve the area, rather than keeping the status quo derelict appearance.

Roel Loopers

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FREMANTLE SECOND HOUR FREE PARKING

Posted in cars, city of fremantle, local government, parking, Uncategorized by freoview on August 30, 2018

 

The City of Fremantle has introduced second hour free parking at the new Cappuccino Strip, Parry Street and outdoor Point Street car parks. It means motorists will have to pay for the first hour but will then receive a second hour of parking for free. The City hopes that this will encourage people to linger longer in town and maybe have a second coffee or spend some more time shopping and exploring Fremantle.

One hour free parking is still available at Queens and William streets and half hour free parking all along High Street in the West End.

There is also three hour free parking on the South Mole, and Fremantle residents with a permit can park for free from 3pm in the afternoon till 11am in the morning anywhere on the streets of the city.

Roel Loopers

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