Freo's View

THE GREATER FREMANTLE ACTION PLAN

 

chamber function

 

Future Freo chairman Adrian Fini launched the Greater Fremantle Action Plan by the Fremantle Chamber of Commerce in the Australia II gallery of the Maritime Museum on Thursday evening, in front of Minister Simone McGurk, Mayor Brad Pettitt and several councillors and CoF staff, as well as representatives from Notre Dame University, Fremantle Port, Silverleaf Investments and business leaders.

The 28-page Action Plan is well worth reading and I assume the Chamber will put it on line, as it is too substantial to address every item in it here on the blog.

FCOC chair Ivan Dzeba said that Fremantle is already a great place but it can be better, while Adrian Fini said that we do need change and will fall apart if we don’t move forward.

We need to ask ourselves what is Fremantle’s strength and cultural identity, and we have great opportunities which need great leadership, but growth in technology will take shoppers away, but Fremantle has unique offerings that other shopping precincts do not have.

There is a deep journey ahead that demand teamwork with council, businesses and the community working together, Fini said.

The Greater Fremantle Action Plan records Freo’s strengths as having:

  • Dynamic economy particularly in transport and related industries, the arts and receational services, accommodation, food and health care
  • A unique profile consisting of heritage strength and character
  • Fremantle Port remains Fremantle’s most important industry
  • Fremantle has a unique combination of the knowledge economy and creative industries
  • Health services and related sectors continue to play an important role despite the downsizing of Fremantle Hospital
  • Fremantle has a global reputation as a tourist destination

 

So what are the plans for action?

 

Create the Conditions

  • Business attraction plan
  • Destination marketing campaign
  • Develop financial incentives
  • Policy and regulation review
  • Complete structure plan
  • Develop infrastructure to support a cultural plan

Connecting People, Places & Markets

  • Planning for affordable housing
  • Improvements to urban realm in commercial areas
  • Improvements to public transport
  • Sophisticated city centre parking plan
  • Connected cycle path network
  • Improvements to regional connections
  • Improvements to visitor booths and wayfinding
  • Improvements to pedestrian access

Promoting our Place

  • Broader and more unified approach to marketing
  • Develop relevant Fremantle ‘apps’
  • Unique brand development
  • Expand toursim accommodation
  • Explore new tourism opportunities
  • Grow conference/events industry

 

Roel Loopers

 

 

FREO NOW RIGHT BY YOUR SIDE!

Posted in city of fremantle, hospitality, retail, shopping, Uncategorized by freoview on July 28, 2018

 

It was full house at the Fremantle National Hotel last night for the official launch of retail supporter FREO NOW, that attempts to replace the BID, which was abandoned by Fremantle Council, to make way for Destination Marketing.

FREO NOW CEO Karl Bullers, who owns the National Hotel,  said Fremantle traders need grassroots assistance to help their businesses grow and that FREO NOW would provide that.

There will be free business coaching for members and FREO NOW is looking for creatives to fill vacant shops at peppercorn rent to attract people to the Fremantle CBD.

There are plans for a small business expo and FREO NOW will be seeking federal funding.

“We have not given up on you! We will be right by your side” Karl Bullers assured the crowd, which included Councillors Waltham, Pemberton, Lang and Sullivan as well as last year’s Mayoral candidate Ra Stewart, Silverleaf Investments director Gerard O’Brien and Chamber of Commerce CEO Olwyn Williams.

I was flabbergasted that a shop owner who has been trading at Cantonment Street for over twenty years asked questions about why BID was gone and what Destination Marketing was, when all that has been published in the local media and on line extensively. It helps to inform oneself about what goes on in the the town where one trades!

On a very positive by note, it was really good to hear that Karl Bullers puts his money where his mouth is when he mentioned that Clint Clark from Port Jarrah was making the wardrobes for the new hotels rooms at the National Hotel, estimated to be opened by the end of August.

Roel Loopers

 

 

FREMANTLE KINGS SQUARE NOW AND NEXT YEAR

 

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The white columns above will become the picture below at Fremantle’s Kings Square.

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FREO NOW RETAIL SUPPORT LAUNCH

Posted in bid, city of fremantle, hospitality, retail,, shopping, Uncategorized by freoview on July 24, 2018

 

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The Freo Now-formerly Fremantle BID-Board is planning on how they can help small businesses over the next 12 months!

If you want to hear more come to the official launch this Friday from 5.30pm at the National Hotel – first drink is free!

Roel Loopers

 

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CHAMBER OF COMMERCE SUPPORTING FREO SMALL BUSINESSES

Posted in bid, chamber of commerce, city of fremantle, retail, shopping, Uncategorized by freoview on July 9, 2018

 

It is good to see that the Fremantle Chamber of Commerce is making a real effort in connecting with small businesses. I have been critical of the FCoC in the past because I believe they only represent the big end of town and not the small retailers, so establishing a retail and small business committee is a good step forward.

SMALL BUSINESS & RETAIL COMMITTEE
CALL FOR EXPRESSIONS OF INTEREST
The Fremantle Chamber of Commerce is calling for expressions of interest from people across Fremantle’s small business sector to nominate for its new Small Business & Retail Committee. It doesn’t matter where your business is located in Fremantle, or if you are in retail, hospitality, professional or personal services – the door is open. The focus of the group is to advise Chamber advocacy, champion the interests of small business and contribute advice to build a better foundation for Fremantle’s traders. Non-members are welcome to apply.

Let us know who you are, the business you represent and your motivation to be part of the committee. Please send your expression of interest by 20 July 2018 to: info@fremantlechamber.com.au

 

Together with the new FREO NOW, former BID, we might finally make some inroads into supporting and marketing Fremantle as a destination for shopping with a difference in an eclectic variety of shops.

Roel Loopers

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GROWERS GREEN SCHOOL HOLIDAY START

Posted in children, city of fremantle, community, family, growers green markets, Uncategorized by freoview on July 1, 2018

 

 

The sun is out and it is a nice invigorating morning, so why not start the school holidays at the fantastic Fremantle Growers Green Farmers Market at Fremantle College on Lefroy Road.

They have plenty of hot drinks and food to keep you warm and there is a lot of fresh produce, breads, pastries and heap of other things.

The Growers Green is a great community meeting place to catch up with friends, or make new ones. There is live music by Freo musicians, Farmer Damian’s animal touch farm, face painting, etc.

Once you’ve done that go and enjoy the Winter World on the Esplanade and do some skating, build a snow man, drink mulled wine and eat roasted nuts.

Have a fun Sunday!

Roel Loopers

 

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FROM FREMANTLE BID TO FREO NOW

Posted in bid, city of fremantle, hospitality, local government, retail, tourism, Uncategorized by freoview on June 30, 2018

 

Freo Now-BID

 

The Fremantle Business Improvement District-BID ceased to exist, but it will continue in a different form and with a different name- FREO NOW.

Fremantle Council decided to use the differential rate CBD traders pay as part of their funding for the new Fremantle Destination Marketing and that meant the end of BID in its present form and the financial support from the City of Fremantle.

I will try to have a meeting with BID chair Karl Bullers soon to find out what role Freo Now want to play in marketing and supporting the small retailers in Fremantle.

Roel Loopers

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FREO’S FOMO INTERNATIONAL ARCHITECTURE FINALIST

 

 

The Fremantle Kings Square FOMO retail development by Sirona Capital is a finalist in the World Architecture Festival 2018, with judging being held at the RAI  exhibition and convention centre in Amsterdam in November this year.

FOMO Fremantle, designed by HDR architects, has been selected as a finalist in the Leisure Led Development – Future Project category.

The World Architecture Festival celebrates inspiring and outstanding architecture. It is the only architecture event where keynote talks from the industry’s most influential figures occur together with live judging presentations from over 500 award finalists. It is the only global awards program where architects present their projects live to a panel of internationally renowned judges and delegates from around the world.

The $270m Kings Square Fremantle, which includes the new $50m City of Fremantle civic centre, is a transformational renewal project in the heart of Western Australia’s historic port city. It will become a major entertainment, retail, and employment precinct.

Roel Loopers

Sorry about the picture quality, but I could not find higher resolution.

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TRANSPERTH BUSSES TAKE SHOPPERS’ PARKING

Posted in city of fremantle, local government, parking, public transport, Uncategorized by freoview on June 20, 2018

 

busses

 

It is disappointing when one wants to take advantage of the free before 11am parking for residents in the City of Fremantle when Transperth busses use local streets near the Woolstores shopping centre as overflow parking spaces.

These five busses took up 17 car bays at 10am this morning. It’s not on!

Roel Loopers

PERFECT SUNDAY FOR FREO’S BEST MARKET

Posted in city of fremantle, food, growers green markets, markets, Uncategorized by freoview on June 16, 2018

 

 

The sun is shining in Fremantle and the Dockers are playing good footy. Tomorrow is going to be a stunning day, until the next winter storm arrives in the late afternoon, so a perfect morning to go and spend some hours under the trees at the Growers Green Farmers Market at Fremantle College.

The new location of the market to the east of the new school building is superb, and there are several new stalls for great organic fruit and vegetables, breads, pastries, breakfast and lunch.

One of my favourites of course is the Dutch Treacle Treat stall that cooks all the favourite snacks I love from my country of birth. If you have not tried the absolutely yummy fluffy tiny pancake pockets Poffertjes, do it tomorrow! A great snack for young and old. Linda also sells Dutch beef croquettes and bitterballen, and stroopwafels.

There is live music and Farmer Damian’s animal touch farm is a favourite with children.

I’ll see you at the GG tomorrow morning! It’s open from 8am till midday on Lefroy Road, Beaconsfield.

Roel Loopers

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