Freo's View

PRINCI BUTCHERS MOVE TO EAST FREMANTLE

Posted in beaconsfield, city of fremantle, food, shopping, Uncategorized by freoview on June 22, 2019

 

 

More bad news for the Lefroy Road shopping centre in Beaconsfield with Princi Butchers reported to be moving to East Fremantle soon.

After the closure of Romanos and IGA it was just a matter of time until one of Freo’s famous butchers would also make a move to a place where there are more customers and foot traffic.

Roel Loopers

LATEST FROM KINGS SQUARE REDEVELOPMENT

 

FOMO 1

FOMO 2

 

The latest look at the new Sirona Capital buildings along Fremantle’s William Street and Queen Street.

It is all part of the Kings Square Redevelopment Project with the new City of Fremantle civic centre building progressing well at Kings Square.

Roel Loopers

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FREMANTLE COMPETITIVE LEASING POLICY UNFAIR TO ESTABLISHED BUSINESSES.

Posted in art, arthur head, city of fremantle, local government, retail, shopping, traders, Uncategorized by freoview on June 11, 2019

 

Item 1906-1 on Wednesday’s FPOL Committee agenda of Fremantle Council raises interesting questions as to why the City of Fremantle has a ‘competitive manner leasing policy’ for its properties.

The item is about renewing the lease of the Fremantle Public Golf Course at Montreal Street and officers suggest that Councillors agree to an exemption of the competitive manner leasing policy because the Lessee has a proven record.

I believe it is pretty fair to extend the lease for the present Lessee but question why that does not apply to other Lessees or License Holders in Fremantle, such as the artists of the Bathers Beach Art Precinct.

It is not as if the competitive policy allows the City to get more money for its properties, because the City sets the rents, so it can only be about wanting change for no practical reasons.

Why does the City want established artists who have been professionally and successfully operating to engage in a competitive process, when there is no guarantee that new artists will be equally successful and able to pay the rent? There have been several failures at Arthur’s Head where at the end the City had to write off outstanding rent because it was not recoverable.

There are not many sculptors who still do traditional life-size bronze sculptures the way Greg James does at J Shed, so that should qualify as unique as well.

Jenny Dawson has run her ceramic art business successfully for twenty years at J Shed and pays full commercial rates to the city, which are determined by an outside consultant.

I have heard the argument from Councillors that if the artists pay commercial rates at Arthur’s Head it won’t be difficult for them to pay full rates elsewhere in Fremantle, but that is bollocks, and even more so for retail art galleries such at Glen Cowans and David Giles.

Establishing a small business is bloody hard work, and starting somewhere else all over again sets back a business by years, so it is time Fremantle Council reconsidered its competitive manner leasing policy because all it does is penalise successful established businesses, and that is very unfair.

Roel Loopers

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ALL THE FREMANTLE BUSINESS AWARD WINNERS

Posted in business, city of fremantle, fremantle chamber of commerce, Uncategorized by freoview on June 8, 2019

 

The Fremantle Chamber of Commerce emailed me all the winners of Friday night’s business awards ceremony at the Esplanade Hotel so here they are:

CITY OF FREMANTLE LEADERSHIP AWARD SUSTAINABLE ENTERPRISE: THE RAW KITCHEN-ZERO STORE

CITY OF FREMANTLE LEADERSHIP AWARD DESTINATION MARKETING CAMPAIGN:
Fremantle Ports Quay to Summer Campaign

TAMS EXCELLENCE AWARD MARINE, ENGINEERING & DEFENCE INDUSTRY: IKAD Engineering

EXCELLENCE AWARD PROFESSIONAL SERVICE: Centre for Accessibility

NOTRE DAME EXCELLENCE AWARD INNOVATION: WA Maritime Museum

AWARD FOR OUTSTANDING EVENT: City of Fremantle – Street Arts Festival 2019

TELSTRA AWARD FOR BEST RETAIL: Glen Cowans Fine Art Photography Gallery

AFA AWARD FOR BEST ATTRACTION: WA Maritime Museum-The Antarctica VR Experience

PEOPLES CHOICE AWARD: PERCY FLINT

BUSINESS OF THE YEAR: WA MARITIME MUSEUM

BUSINESS FOUNDATIONS SCHOLARSHIP WINNER: THE RAW KITCHEN – ZERO STORE

WATER PIPES FOR FREMANTLE COMMUNITY CONSULTATION

Posted in city of fremantle, shopping, traders, Uncategorized by freoview on June 8, 2019

 

I received this information below late yesterday from the Water Corporation regarding the planned work on water pipes in the Fremantle CBD, so it is important to share it with the community. Please pass it on!

Today we met with representatives from the City of Fremantle, Fremantle Chamber of Commerce, West End Traders and Freo Now to discuss the proposed work. Key concerns raised included the proposed streets for renewal in 2019, in particular High Street, the timing of this work and potential negative impacts to the businesses.

Following this meeting, we’re looking for expressions of interest from individuals to form a working group. The purpose of the working group is to hear comments, questions and concerns from representatives across the whole project area. Your feedback will play an important role in our decision making process for the project.

Please email pipesforperth@watercorporation.com.au with your contact details, if you’re businesses owner, building owner, or resident and why you’re interested in being a part of the group.

We hope to form this working group as soon as possible and meet within the next week to discuss next steps.

Customer survey

Please check your email inboxes for a customer survey which was sent this morning, asking customers to vote for your preferred working hours and days for the work. We encourage everyone to participate and provide your feedback. This information and your feedback will be used in determining suitable working days and hours for the project.

The survey will remain open until midnight Friday 14 June. The results will be shared with everyone Monday 17 June.

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COMMUNITY NEEDS TO SUPPORT LOCAL TRADERS

Posted in city of fremantle, hospitality, local government, parking, retail, shopping, Uncategorized by freoview on June 7, 2019

 

retail

 

There is a bit of a discussion going on on Fremantle Mayor Brad Pettitt‘s Facebook page about the decline of retail when he posted the good article by Nathan Hondros on WATODAY about it. Hondros’ article “Striponomics’ The reasons Perth’s main streets are struggling is no big secret is worth a read.

The usual quick fixes are suggested by some readers; free parking and councils forcing property owners to reduce rents, but neither is a solution in a world where retail has been declining for at least five years and where major shopping centres have replaced traditional high street shopping.

I don’t know all the reasons for the decline in Perth, Mouth Lawley, Subiaco and elsewhere but I do know that the City of Fremantle has been trying hard to keep and get a diversity of retail in the city, instead of more and more cafes and taverns.

Fact is that councils can’t force property owners to lower rents and that many retailers are struggling because of rising outgoings such as power, water and gas. More competition might lower coffee prices for patrons but at the end that is not sustainable either for the operators.

Pop-up shops are the flavour of most councils but they are not a long-term solution because most of those who start a pop-up realise they can’t earn enough if they have to pay full commercial rates plus outgoings, so pop-ups do what their name suggest; they pop up and die after three or six months.

The always suggested free parking is not at all a solution because free parking will be taken up all day by commuters from Fremantle to Perth, backpackers, and Notre Dame students, so that would not leave too many bays for shoppers.

There is plenty of parking in Fremantle on weekdays and residents get free street parking before 11am and after 3pm.

Fremantle Council has a small ratepayers base so parking fees and fines are essential income for our city. Free parking would mean higher rates and I doubt property owners would agree that they had to pay for free parking of others. If it happened they would pass on the council rate increase to their tenants.

On very busy Sundays Fremantle might have the occasional parking issue, but surely no one expects Council to cater for weekend parking by creating more parking bays that would be vacant the rest of the week. It is like suggesting we should have 16-lane freeways to cater for rush hour traffic when for the rest of the day six lanes are sufficient.

I love the feeling of a good old high street, where there is a diversity of shops and were shop operators live above or behind their shops, as was the case in my home town of Hague in the Netherlands, where our family of seven lived behind the corner shop my parents ran, the pharmacist family on the other corner lived above their shop, the grocery shop people and the bookbinder next door lived behind the shop, as did the butcher on the other side of the street.

But times have changed and 25% of Australians engaged in on-line shopping last year, and money is tight with too many unemployed people.

There are never easy solutions, but we can all help by shopping local, even when it costs a few dollars more. Councils can not enforce shopping diversity or lowering of rents and we can only keep asking for property owners to keep the rents as low as possible so that our traders can survive and new traders are more willing to take the risk of starting in Freo.

Roel Loopers

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THIS IS FREMANTLE MARKETING CAMPAIGN UNDER WAY

Posted in city of fremantle, local government, marketing, PR,, tourism, Uncategorized by freoview on June 5, 2019

 

The first major campaign under the new This is Fremantle brand is being rolled out over the coming month. I already noticed a public transport bus with the promo on its side the other day driving through Fremantle.

The campaign, which utilises digital, radio and outdoor platforms, is designed to raise awareness of Fremantle as a destination and guide visitors to the new visitfremantle.com website and social media channels.

The This is Fremantle campaign is targeting the local Perth market. A survey by Tourism WA in 2017 showed Fremantle was Perth’s most popular entertainment precinct across people of all ages.

Acting Mayor Rachel Pemberton said that “This campaign is about reminding those people of the great things Freo has to offer and getting Perth people to fall in love with Fremantle again.”

“In addition to this new campaign we’re also working with government agencies like Destination Perth, Perth Convention Bureau and Tourism WA, and with travel wholesalers to promote Fremantle nationally and internationally.”

The City urges local businesses to get behind the campaign and engage with the brand by sticking the ‘This is Fremantle’ shop window sticker on their front window.

The outdoor component of the new campaign features billboards at six strategic locations around Perth, including the digital billboards on the Kwinana and Mitchell freeways and static billboards at Perth Airport, Mosman Park, Osborne Park and Mt Lawley.

There will also be showcase advertising on Transperth buses, and ‘This is Fremantle’ videos screened on the big screens at Optus Stadium during Fremantle Dockers home games.

The campaign also includes digital advertising, a social media campaign and a radio campaign with Nathan, Nat and Shaun on NOVA 93.7 Perth.

This is the first major brand driven campaign to be delivered by the City of Fremantle as part of the Destination Marketing Strategic Plan 2018-2022.

It will be followed by a winter events campaign with a focus on Fremantle events like the Fremantle Festival: 10 Nights in Port, plus a winter tactical campaign for hospitality businesses promoting restaurants, pubs, small bars and winter dining experiences in Fremantle.

In addition, the July edition of the Qantas in-flight magazine, which is read by over 400,000 people, will incorporate a full page editorial feature promoting Fremantle’s arts and culture based events and festivals.

For more information on the ‘This is Fremantle’ campaign and how to get involved visit the Destination Marketing page on the City’s website.

 

Roel Loopers

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PIPES FOR FREMANTLE UPDATE

Posted in city of fremantle, community, hospitality, parking, retail, tourism, traders, Uncategorized, water by freoview on May 31, 2019

 

I received the latest update for the PIPES for FREMANTLE from the Water Corporation so I’ll publish it in full here so that the Freo community is aware of all the details:

Please read the below update about upcoming work to renew the ageing water mains across Fremantle.

Meeting with City of Fremantle

On Monday 27 May 2019 members of the Water Corporation project team met with City of Fremantle CEO Philip St John and Mayor Brad Pettit to discuss the work including concerns raised by the business community.

Together, we all agreed the work must be done as quickly and safely as possible, with the least amount of impact as practically possible to the whole community.

We are currently working closely with the City to identify flexible working hour options for each individual street for renewal. Each street is home to residents and businesses, or a combination of both. This means a 24 hour, seven days a week approach may not always be the best option for a residential street, as we do prefer to offer customers some reprieve from the work.

Other flexible working hour options can include working on the weekends, longer shifts and the potential for both day and night work shifts where appropriate.

Customer survey

You will soon receive an invitation to participate in a survey about your preferred working days and hours for the construction work to be carried out. This information and your feedback will be used in determining suitable working days and hours for the project.

The survey will be sent within the next week.

Awarding a contract of work

We’re still yet to award a contract. This is taking longer than expected, however we will share this information with all customers once it becomes available.

Project timeline

To ensure we’re vacating the area before the summer months, we’ve decided to split the renewal of streets into two packages of work.

Streets for renewal mid-July to November 2019

Bannister Street, between Pakenham Street to Market Street
Collie Street, between Marine Terrace and South Terrace
Essex Lane, between Collie Street and Essex Street
Essex Street, between Marine Terrace and South Terrace
High Street, between Little High Street and Market Street
Marine Terrace, between Cliff Street and Suffolk Street, and Howard Street and Price Street
Norfolk Street, between Marine Terrace and South Terrace
Streets for renewal March to mid-2020 (months be confirmed)

Pakenham Street, between Collie Street and Leake Street
Leake Street and Cantonment Street, between Pakenham Street and Queen Street
Nairn Street, between Pakenham Street and Market Street
Market Street, between High Street and Bannister Street
South Terrace, between Bannister Street and Norfolk Street
Please note, the above timings are subject to change pending a contract being awarded. Work will be carried out in a staged approach. We will share a proposed construction schedule and traffic management with customers once this information becomes available.

Pipes for Perth pop up shop – 66 High Street, Fremantle

A Pipes for Fremantle pop up information centre will be located at 66 High Street, Fremantle, for the duration of the construction work. Members of the project team will be on hand at the shop to discuss the project in detail, answer questions and listen to any concerns the local community or businesses may have.

Business information sessions will take place at the pop up shop between 18 and 20 June 2019.

Further information about the information sessions, opening hours and an official pop up shop open date will be provided shortly.

The next project update will be sent Friday 7 June 2019.

Who to contact

For more information, please visit watercorporation.com.au/pipesforfremantle. Alternatively, telephone our dedicated Pipes for Perth Customer Solutions team on (08) 9420 3529, available weekdays during business hours or email pipesforperth@watercorporation.com.au.

Kind Regards
Community Engagement
Water Corporation

 

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LET’S TALK FREO UP!

 

Those people who constantly hammer Fremantle Council with criticism about vacant shops, homeless people, anti social behaviour and crime would do well to pay attention to recent media reports.

Shops, cafes and restaurants in Mount Lawley along once extremely popular Beaufort Street are closing in large numbers and they blame high rents and a drop in foot traffic for that.

The decline in retail is happening all over metropolitan Perth, Australia and the world as the traditional high street shopping destinations have been replaced with huge suburban shopping centres on the outskirts.

Media reports about excessive shop lifting and anti social behaviour in Cockburn, Rockingham, Canning, etc have become common, and the West Australian dedicated two pages of their weekend edition on the issues of homelessness in the Perth CBD.

There are no easy solutions for any of these problems and the call from traders for councils to demand that property owners charge lower rents is as unrealistic as it would be unlawful. Governments can not dictate what rents property owners can charge and while high rents in the present retail climate appear almost indecent and selfish there is very little local or state governments can do about it.

Some owners are better and allow pop-up shops to fill vacant shops, but only for a very limited time, so that is only a short-term ‘solution’.

Crime and anti social  behaviour are State responsibility and while Fremantle and most councils do have their own very good security officers they are often powerless as they do not have the right to issue move-on notices or arrest people.

There is no doubt though that the perception of not feeling safe will keep people away. Foot traffic numbers in the Cappuccino Strip have dropped dramatically while they have increased quite a bit in High Street in the West End. The latter is probably mainly due to Notre Dame University students pounding the pavement.

It is always strange to notice on busy Freo weekends how many people are walking along South Terrace but when I turn into High Street the street is nearly void of pedestrians.  Visitors seem to prefer Collie and Essex streets for their East West movement and ignore the far more attractive historic High Street.  Why is that, I wonder?

A prominent Freo business owner urged me last week to promote that we collectively stop talking our city down and that we have to start telling ourselves and our visitors how special Fremantle is.

Only yesterday at the Roundhouse two German tourists told me how much they liked Freo and how friendly people here are, and the volunteer guides hear those kind of remarks very often. We receive so much positive feedback from overseas and interstate visitors that it is hard to believe that some Fremantle residents and traders here have such a negative opinion about our gorgeous little city.

Freo is a great place but like most other suburbs has similar problems and struggles with the retail economy,  anti social behaviour and crime. Attracting more visitors to Freo will partly help with that, and that can only be achieved by not talking our city down, but by talking it up. Let’s give it a try!

Roel Loopers

 

SOD TURNED FOR FREMANTLE CIVIC CENTRE

 

KS

 

The first sod was turned for the construction of the new $ 41.3 million Fremantle Civic Centre at Kings Square on Tuesday morning.

Sean McGivern of Kerry Hill architects, Matthew McNeilly of Sirona Capital, George Allingame of Pindan, Member for Fremantle Minister Simone McGurk and Mayor Brad Pettitt grabbed a spate to show the work has started.

The Civic Centre development is part of the broader $ 41.3 million Kings Square Redevelopment Project the City of Fremantle is partnered in with Sirona Capital.

I was surprised to hear Sirona’s managing director say in his speech that the FOMO retail section will now only open next year, but when I asked Mr McNeilly about it he said that FOMO was never intended to open this year but always in April next year. Really?!

It was nice to see the former Fremantle CEO Graeme McKenzie attending the ceremony and also Minister Peter Tinley.

Roel Loopers

 

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