Freo's View

AERIAL SOLAR MARKETING FOR FREMANTLE

Posted in advertising, city of fremantle, flying, local government, tourism, Uncategorized by freoview on April 16, 2018

 

solar farm image

 

It might be a bit left field and out of the box, but if/when Fremantle gets its Solar Farm on the former South Fremantle tip site, could we ask the proponents to create the word FREMANTLE with the solar panels so that there is a bit of marketing for those who fly over our city.

In China there is a solar farm that looks like a panda from the air, so why not follow that lead?

Roel Loopers

UGLY FREO ROYALE FRINGE PROMOTION

Posted in art, culture, festival, fremantle by freoview on January 21, 2017

fringe-1

 

Is this ugly fence promotion for Freo Royale really the appropriate way of advertising the great fringe festival?

Why put a well-designed promo at one end of the High Street mall but this ugly black eyesore at the other end?

fringe-2

Roel Loopers

FUNOPOLY GREAT FREO MARKETING

Posted in city of fremantle, retail by freoview on April 18, 2016

Funopoly

 

 

Congratulations to the Fremantle BID group for coming up with the FREO FUNOPOLY  concept for the school holidays. What a great way marketing our city by asking children, accompanied by adults, to discover and wander around Freo.

I talked with many of them at the Roundhouse, where we had been supplied with a stamp by BID to put on the map, and they not only loved it, but consumed quite a bit and discovered new elements of our city.

We quite often get people up at Arthur Head who do Amazing Place races with their companies, as part of their group and leadership building, so it is something BID and the City’s marketing department should offer more often.

It would be perfectly suited to a heritage festival for example.

Well done Business Improvement District for this innovative support for our traders!

Roel Loopers

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WTF NOT SO RUDE RETAIL PROMOTION

Posted in advertising, fremantle by freoview on April 6, 2016

wtf

 

When I noticed the WTF SALE sign at the Corner Store in South Fremantle I thought they had crossed over to the dark side.

The shop always has really great and creative window displays, so the WTF does not suit them at all, but then I noticed the ‘fine print’ WTF stands for Warehouse Totally Full. Clever promotion!

 

Roel Loopers

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NEW PROMOTION FOR WRAY AVENUE PRECINCT

Posted in city of fremantle, promotion by freoview on April 1, 2016

 

The City of Fremantle has installed new banners around the Wray Ave/South Tce intersection to promote the Wray Avenue Precinct. Sadly one at the roundabout already got damaged by a large vehicle, a truck or bus.

The banners look good, and so does the delightful little Wray Ave hub.

Roel Loopers

NO STREET ARTS FESTIVAL INFO FOR TOURISTS

Posted in art, city of fremantle, tourism by freoview on March 25, 2016

c

 

I have blogged about this before, but unfortunately need to do it again as the City of Fremantle’s marketing department does not appear to have got the message.

When I was on volunteer visitor guide duty at the Roundhouse yesterday I noticed we did not have any information there about the big Street Arts Festival for the tourists, so I asked staff to contact the City and ask them to drop off a box with programs, but the FVHG president was told by COF we should go and collect some at cafes if we wanted them.

One would assume that it would be basic common sense to supply the tourist destinations such as the Maritime  and Shipwreck Museum, Fremantle Prison and the Roundhouse with information about what is on at Fremantle as many people do not know what is happening in town.

The West End cafes our staff member diligently went to yesterday also did not have any programs for the big Easter Weekend festival, so I am bewildered that this is not standard practise at the City of Fremantle. Disappointing!

 

Roel Loopers

 

COUNTERPRODUCTIVE SIGNS TSUNAMI

Posted in city of fremantle, fremantle by freoview on February 8, 2016

signs

 

Signage is important to make people aware of one’s business but I doubt the impact seven A-frame signs have next to each other in a row, as here at the Fremantle Piazza. Does anyone notice individual signs when there are so many? I doubt it! And it look pretty ugly and is visual pollution in my books.

Does the City of Fremantle has a policy on A-frame advertising?

Roel Loopers

CORONA SUNSETS SETTING UP IN FREMANTLE

Posted in festival, fremantle by freoview on January 11, 2016

Corona 1 Corona 2 1

 

 

There is a hive of activity at Fremantle’s South Beach where workers are setting up the Corona SunSets one-day festival that will be held on Saturday January 16 from 2-11 pm.

Freo is the last stage of the five continents festival that has been held in the United Kingdom, Shanghai in China, the island of Ibiza in Spain and of course in Mexico where the beer brand originates from.

The 5,000 tickets for the Fremantle event have been sold so it will be a big beach party.

Roel Loopers

BLOGGER’S COMMITMENT TO FREMANTLE

Posted in city of fremantle, fremantle by freoview on December 30, 2015

According to WordPress statistics I have been beavering away and worked hard in 2015 to keep this Freo’s View blog relevant and interesting for the Fremantle community. I have published 1054 articles so far this year. This one is 1055.

The importance of the blog to Fremantle and as a promotion for our city is also relevant with the WP figures showing that most readers come from Australia, but are closely followed by readers from the United States and UK. Readers in 132 countries clicked on my blog this year to find out what is going on in good old Freo!

Writing this blog is a commitment and dedication to the Freo community as it has become a platform for people and politicians to voice their opinion.

I will keep plugging away to keep Freo’s View interesting and up to date with information about events, art exhibitions and also to scrutinise Fremantle Council. I can only do that if you all participate by sending me information about what great things are planned for Freo, what new development is around the corner, when new shops open around town, or when you see or hear something that is worth writing about.

Roel Loopers

FREO STREET WISE IS OUT

Posted in fremantle by freoview on December 21, 2015

freo street wise

 

Fremantle has another small magazine with FREO STREET WISE hitting the cafes and shops around town this weekend. The magazine is published by former West Australian newspaper journalist Carmelo Amalfi who also did a stint at the Fremantle Herald.

It looks very much like an advertorial publication to me but it does not have the flair the one-off promotional George Street and Wray Avenue newspapers had earlier this year.

Go and get a copy and decide for yourselves if Freo Street Wise fills a gap that needed to be filled.

Roel Loopers

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