I am disappointed to hear that the Fremantle Herald has received a lot of negative calls and emails regarding the Liberal Party wrap around they published a few weeks ago, which promoted the Perth Freight Link/Roe 8 highway project. People even told the Chook to no longer deliver the paper to them.
The Fremantle Herald is a very important institution for our city. It is so iconic that it should be heritage listed and it does not deserve the unwarranted attacks by narrow-focussed people.
It also published a wrap around by the Labor Party against the Roe 8/PFL project, so that pretty much balances it out.
Simple fact is that a small community paper like the Herald only can operate because of advertising revenue. Without substantial ads it can not pay staff and delivery people and we all would miss out on our only independent local paper.
Unlike our major daily newspaper that tries to brainwash us with right-wing opinion pieces by Andrew Bolt, Miranda Devine and Paul Murray the Chook is nowadays quite balanced, after a period of being extremely negative about the City of Fremantle.
Newspapers do not endorse the companies that advertise with them. An advertisement in the Herald for a cafe or restaurant does not mean it recommends you go there or that the food is great. If the Herald only published advertisement from companies and products they endorse, they would not survive. It’s as simple as that!
Fact is that the Herald does not get several pages of advertising each week from major department and retail stores, because we don’t have any in the Chook’s distribution area, so our local paper is struggling to survive, as many of our traders are.
I love Fremantle because of the many passionate and caring people and I am very impressed with the Beeliar Wetlands daily protest they have kept up, but to say that the Herald cannot publish ads of political parties you don’t agree with is very Hanson/Trumpish and it is a very unrealistic stand to take.
The Herald deserves a fair go and our support because without it Fremantle would be poorer for it.