Freo's View



chamber function


Future Freo chairman Adrian Fini launched the Greater Fremantle Action Plan by the Fremantle Chamber of Commerce in the Australia II gallery of the Maritime Museum on Thursday evening, in front of Minister Simone McGurk, Mayor Brad Pettitt and several councillors and CoF staff, as well as representatives from Notre Dame University, Fremantle Port, Silverleaf Investments and business leaders.

The 28-page Action Plan is well worth reading and I assume the Chamber will put it on line, as it is too substantial to address every item in it here on the blog.

FCOC chair Ivan Dzeba said that Fremantle is already a great place but it can be better, while Adrian Fini said that we do need change and will fall apart if we don’t move forward.

We need to ask ourselves what is Fremantle’s strength and cultural identity, and we have great opportunities which need great leadership, but growth in technology will take shoppers away, but Fremantle has unique offerings that other shopping precincts do not have.

There is a deep journey ahead that demand teamwork with council, businesses and the community working together, Fini said.

The Greater Fremantle Action Plan records Freo’s strengths as having:

  • Dynamic economy particularly in transport and related industries, the arts and receational services, accommodation, food and health care
  • A unique profile consisting of heritage strength and character
  • Fremantle Port remains Fremantle’s most important industry
  • Fremantle has a unique combination of the knowledge economy and creative industries
  • Health services and related sectors continue to play an important role despite the downsizing of Fremantle Hospital
  • Fremantle has a global reputation as a tourist destination


So what are the plans for action?


Create the Conditions

  • Business attraction plan
  • Destination marketing campaign
  • Develop financial incentives
  • Policy and regulation review
  • Complete structure plan
  • Develop infrastructure to support a cultural plan

Connecting People, Places & Markets

  • Planning for affordable housing
  • Improvements to urban realm in commercial areas
  • Improvements to public transport
  • Sophisticated city centre parking plan
  • Connected cycle path network
  • Improvements to regional connections
  • Improvements to visitor booths and wayfinding
  • Improvements to pedestrian access

Promoting our Place

  • Broader and more unified approach to marketing
  • Develop relevant Fremantle ‘apps’
  • Unique brand development
  • Expand toursim accommodation
  • Explore new tourism opportunities
  • Grow conference/events industry


Roel Loopers




Posted in cars, city of fremantle, electricity, local government, Uncategorized by freoview on August 7, 2018


The new electric car free charging points at Fremantle’s Cappuccino Strip car park are now live.

The four 22 kilowatt charging points are compatible with most electric vehicles, with a one hour charge giving between 18-40 kilometres of driving distance depending on the car.

There are also two standard 240 volt charging points, which means all current electric cars can be charged up using the appropriate cables.

The chair of the WA branch of the Australian Electric Vehicles Association Richard Baird said the new charging points would be greatly appreciated by the owners of electric cars.

“Fremantle has always supported electric vehicles and it’s fantastic that they’ve allocated four electric vehicle charging bays for the Cappuccino Strip and all EVs are welcome,” Mr Baird said.

“Around Perth there are probably about 50 or 60 of these charging points but that’s growing all the time, and as more electric vehicles are sold onto the market we’ll see more charging stations go in.

“Most people charge at home overnight but when you’re out and about doing errands these charging points are fantastic.”

While the drivers of electric cars will still have to pay for parking, charging their cars will be free.

The charging stations are just one of the environmentally friendly features of the new Cappuccino Strip car park, which was built using recycled road materials and also features solar lighting, storm water capture and water-wise native plants.





Another minimalist photo of the work that is going on at the Queensgate carpark in Fremantle’s Henderson Street, as part of the Kings Square Redevelopment Project by Sirona Capital.

The carpark is due to re-open well before the Christmas shopping starts, so only a few months from now.

The replacement for the Queensgate building at Newman Court now has a ground floor roof and first storey floor, and I was told this morning that the builders are ahead of schedule, so that is great.

Roel Loopers





Work on the Queensgate carpark on Fremantle’s Henderson Street is progressing well, with a new coat of paint applied over the very colourful old paintwork. This is part of the Kings Square redevelopment by Sirona Capital.

The carpark is due to open sometime in October, before the Christmas shopping starts, so that is very positive as the Point Street carparks will close soon to make way for the start of the development of the Hilton Doubletree and residential apartments building.

Roel Loopers



Posted in city of fremantle, local government, parking, Uncategorized by freoview on July 19, 2018


The new planned integrated parking management system the City is considering might not be the best for motorists according to CellOPark, the company which currently supplies  the mobile phone payment service in Fremantle

CellOPark has sent emails to frequent users, see below, so keep an eye out for the reasons the City of Fremantle wants to change providers.

Here the CellOPark email:

Dear ………

I’m contacting you as a frequent user of the CellOPark system in the City of Fremantle as we need your help. (all we ask is for 2 minutes of your time)

CellOPark was just informed that while the city likes our service, it has recently decided to end the agreement with CellOPark and switch to a provider barely known in WA based only on slightly lower costs to the city. As you know, the CellOPark service is FREE for you to use. Always was and hopefully always will be.

The proposed replacement provider is the same company who provides the council with its enforcement system and offers a solution which has been voted as inferior to CellOPark by users in other states. The proposed solution offers less options and stores your money in a ‘digital wallet’ so you must keep balance with them at all times to use the service.

So…(what we ask you to do)

If you like our service and wish to continue using CellOPark in Fremantle, all we ask is that you simply click this email link (a new message will open) sign your name and send. That’s it.


This will help us show the committee that the cheapest option is not the best one and convince them to evaluate the service based on what it provides to the motoring public – you, and not just on price.

What’s in it for you?

As you know, CellOPark constantly promote the service and offer many benefits to our users beyond parking, with a recent example being our April Holden Spark winner who used the CellOPark service in Fremantle and won a car! ( and if you help us stay, we will dedicate a special promotion just for Fremantle!

We appreciate your help and we thank you for using CellOPark.


Roel Loopers



Posted in cars, city of fremantle, local government, parking, Uncategorized by freoview on July 18, 2018


Parking in Fremantle will be made easier thanks to a number of initiatives funded in the City of Fremantle’s 2018-19 annual budget.

The most significant change is the investment of $105,000 towards an improved pay-by-phone app, which will allow motorists to find and pay for parking on their mobile phone.

Parking will be timed down to the minute, so there will no longer be any need to guess how long your will need to park. Motorists will be able start a parking session when they arrive and stop it when they return to their car – all from the convenience of their phone.

Motorists won’t have to go to a meter, and won’t need to have  change on them and they won’t need to pay the minimum credit or debit card amount, which is currently set at $3.

The new app will also have a parking locator, where people can search for parking, based on criteria like the cost per hour, time restrictions, and going forward for loading zones or ACROD parking.

Businesses will also be able to set up a corporate account which will be very useful for tradies and corporate fleets.

People who don’t have a smart phone will continue to be able to start and stop parking sessions through a phone call, text message or interactive voice response.

The investment is also seeking to extend the capability to include residential parking permits.

The City of Fremantle says that residents will be able apply and pay for a permit online, and they’ll be linked to licence plates so there will no longer be any need to display a printed permit. Does that mean though that the current 20 hour free parking a day for residents will become a paid permit?

The tender to supply the new parking app, as part of a broader parking management system, is currently being considered by the Fremantle Council.

The 2018-19 budget also allocated $165,000 to replace the electronic parking signs at the main entrances to the Fremantle city centre on Queen Victoria Street, High Street and South Terrace, to make it easier for visitors to locate parking in the CBD.

A further $45,000 has been allocated to replace and rebrand the signs in the City of Fremantle’s carparks.

The new signs will be designed to encourage people to use the pay-by-phone system, make applicable fees and time restrictions clearer and update wayfinding information to help people find their way from the carpark to their destination.

There are approximately 5000 parking bays available in the Fremantle city centre, including over a thousand on-street bays and more than 2300 bays in the 28 off-street carparks managed by the City.

The Queensgate carpark is on track to be reopened before summer as part of the Kings Square Renewal project, however the Point Street carpark will be closed towards the end of the year to make way for the Ancora Apartments and DoubleTree by Hilton hotel develop


Posted in city of fremantle, local government, parking, Uncategorized by freoview on July 13, 2018


A correction and some facts I just received from the City of Fremantle regarding the planned Integrated Parking Management System they are considering:

The estimated cost is $710,013 over the four years of the contract, not annually!

It’s also worth pointing out that the City expects to save $45,000 in the first year as a result of savings made in credit card, bank and transaction fees as more people use the Pay-by-phone platform provided as part of this tender.

The City currently pays a whopping $360,000 per annum in credit card, bank and transaction fees for people paying by card at the parking meter.

Also, the ‘enforcement management’ referred to in the agenda item does not mean the outsourcing of our parking inspectors. That is about ensuring all of the various systems our parking inspectors use are integrated (ie the systems can talk to each other), which is currently not the case, which should result in fewer infringement errors.



Posted in city of fremantle, local government, parking, Uncategorized by freoview on July 12, 2018


The City of Fremantle is considering to award a contract for an integrated parking management system, but Councillors at the FPOL committee last night wanted more detailed information and assurance of data privacy protection before signing off on it.

The integrated parking management would improve customer parking experience and optimise the City’s parking network.

It would implement a pay-by-phone system, enforcement management, residents parking permits, promoting capability and reporting services and business intelligence, with dynamic pricing, commercial permits and staff and guest permits as desirable functions.

The contract would be for four years at a cost of $ 710,013 annually (exGST and with CPI to be added from the years 2-4 inclusive).

I am not sure if the enforcement management part of the contract means that the present City of Fremantle parking officers would become redundant and their job would be taken over by the preferred tender Database Consultants Australia.

The officers will provide full council with more information at its next meeting.

Roel Loopers


Posted in accommodation, city of fremantle, development, tourism, Uncategorized by freoview on June 28, 2018


The development of the Hilton Double Tree hotel and 99 residential apartments on the Point Street carpark site will commence in October this year, over a year earlier than the planned start in January 2020.

Fremantle Council had approved a delayed start by the SKS Land group to 2020, but the developers have now asked council to approve the earlier start.

SKS will build a two-level basement car park and demolish the multi-storey old carpark, but SKS have indicated that if the pre-sales for the apartments are slow they might want a one year break in construction.

While Fremantle council is not happy to lose the 326 car bays it has included a clause that if a one-year break is required the City can use the entire site for public parking.

It is a welcome step forward that SKS now want to starts this year, as there had been concerns that they might pull out of the development.

Roel Loopers



Posted in city of fremantle, local government, parking, public transport, Uncategorized by freoview on June 20, 2018




It is disappointing when one wants to take advantage of the free before 11am parking for residents in the City of Fremantle when Transperth busses use local streets near the Woolstores shopping centre as overflow parking spaces.

These five busses took up 17 car bays at 10am this morning. It’s not on!

Roel Loopers

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