Freo's View

ENJOY THE WA DAY SUNDAY

 

WA DAY

 

It is going to be a beautiful mild Sunday so go out and explore gorgeous Fremantle.

The Growers Green Farmers Market is on at Fremantle College on Lefroy Road till midday for fresh fruit and vegetables, bread, pastries, yummy breakfast, lunch and coffee.

All the cafes and restaurants around Freo are open today, but some will be closed tomorrow, so take advantage of that, and the Fremantle Markets and E Shed Markets are open, as are Fremantle Prison, the Roundhouse, Shipwrecks Museum and Maritime Museum.

And at the Fishing Boat Harbour the WA DAY Festival is on all day till 8pm.

There really is no excuse to stay home, so grab the kids, the dog and hubby and head out to be part of our great Freo community.

Have fun!

Roel Loopers

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CHANGES FOR FREMANTLE VISITOR CENTRE

Posted in city of fremantle, local government, tourism, Uncategorized by freoview on May 7, 2019

 

The City of Fremantle is reviewing the Visitor Centre and the role it should play in the future. A consultant reviewed the operations of the centre and engaged with stakeholders and tourists to find out what is good and what is not working so well.

One recommendation is to cease taking bookings and selling merchandise at the Visitor Centre because of strong on-line competition. Bookings have gone down by 66% between 2012 and 2018.

There was also a lot of feedback about the poor web presence of the Visitor Centre that needs to be more relevant and up to date about what Fremantle has to offer.

It cost $ 460.000 yearly to run the centre which is managed by City staff and supported by many volunteers.

One of the things missing are multilingual fact sheets about what Fremantle has to offer, opening times of tourist attractions, etc.

Also missing, and that should also be the role of the Visitor Centre is connecting with stakeholders, so that everyone is aware what goes on in town. For example, at the Roundhouse the volunteers are not being informed about special exhibitions or events at the Maritime and Shipwreck museums or Fremantle Prison. There are also no flyers to hand out about festivals such as the Winter Festival, Hidden Treasures, Street Arts, etc.etc. and that is not good enough.

The Roundhouse very much plays the role of the second Visitor Centre so information needs to be shared better, so that the volunteers there can direct tourists to whatever is on in Fremantle.

Translations of the historic information about the Roundhouse are very popular with overseas tourists, especially those who speak no English at all, such as many Chinese, Korean and Japanese visitors, so fact sheets in many foreign languages should become a base for Fremantle’s information service to visitors.

The item is on the agenda of this Wednesday’s FPOL Committee, which unfortunately clashes with the Federal election Candidates Debate.

Roel Loopers

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CONVICTS WALKING TO FREMANTLE PRISON ART

Posted in city of fremantle, crime, fremantle prison, heritage, history, tourism, Uncategorized by freoview on December 21, 2018

 

 

A new artwork of cut-out figures of convicts and prison wardens walking up to Fremantle Prison has been installed along the wall of Fremantle Oval.

It looks great, so go and have a look at it, and also at the prison entry building lit up in different colours at night. The kids will love it!

Roel Loopers

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THE IMPORTANCE OF TELLING OUR STORIES

Posted in aboriginal, architecture, art, city of fremantle, city planning, culture, history, Uncategorized by freoview on October 1, 2018

 

 

I had no idea how big and impressive the new WA Museum at the Perth cultural centre was going to be until I saw the building site yesterday.

Museums, cultural centres and state galleries are such important places to tell our stories, so I hope he WA State Government will in the near future also make an investment in Fremantle and build a migrant museum on Victoria Quay and an Aboriginal Cultural Centre as well.

Fremantle Ports is creating two new websites, one for normal port business and the other specifically for Victoria Quay, so it looks like they might go ahead with development there after all, and connect the port better with Kings Square.

 

 

While in Perth, during one of my very rare visits to the big smoke, I also noticed the SKS Group building the Hilton Doubletree hotel at Elizabeth Quay, so now hoping they will prioritise the Fremantle one at Princess May Park as well.

And isn’t it nice to see that there are actually architects who design nicely curved and round buildings, instead of the boring and predictable rectangular ones. Yes, these buildings are too high for Freo, but I’d love to see some rounded corners at new developments.

Roel Loopers

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VISIT FREMANTLE’S HISTORIC MUSEUMS

Posted in city of fremantle, culture, fremantle prison, history, maritime, museum, roundhouse, Uncategorized by freoview on September 24, 2018

 

Fremantle Prison

 

 

Not sure what to do on this longs weekend Monday or during the school holidays? Why not visit our great Fremantle museums!

The World Heritage Listed Fremantle Prison conducts tours throughout the day, the display at the Shipwrecks Museum about the Dutch history of WA is fascinating, and at 1pm witnessing the cannon fire behind the Roundhouse is a booming experience.

And at the Maritime Museum is a very good exhibition about the French captains Baudain and Freycinet.

Roel Loopers

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TOURISM SHOULD BE FREMANTLE PRIORITY

Posted in city of fremantle, local government, tourism, Uncategorized by freoview on September 17, 2017

 

 

The rather optimistic prediction by Sirona Capital that the Kings Square Project innovative and exciting FOMO retail concept will double tourism in Fremantle made me think on how we can increase tourist numbers and offer a better tourism experience in the port city.

For reasons I cannot understand there is reluctance to sell the great brand of Fremantle in destination marketing, and our retail marketing is not anywhere good enough. Retail is hard to sell anyway, as Fremantle lacks variety in shopping.

There is lack of coordination between the major players, and I have the feeling there are a few egos in the way. The City’s marketing people don’t really believe BID is necessary and the Chamber of Commerce is also not a big fan of it, and the major players in town are often left out, so everyone does their own bit, instead of working together on major strategies.

There is an assumption of communication, simply because visitors to Fremantle can access the Fremantle Story on-line or go to different Facebook pages about festivals, etc.

Fact is though that there are many people who do not engage with social media and who can’t be bothered to do long searches to see what is available to them.

Why can’t a visitor to Fremantle, who is staying Tuesday and Wednesday night, find out where live music is on those nights, which pubs have got specials on, etc?

At the Roundhouse we are not supplied with information about events. Many of the volunteer guides don’t live in Fremantle, so they do not know what is going on. It should be a matter of routine that the City’s marketing department emails a list of events, etc. every Monday morning to the Maritime and Shipwreck museums, Fremantle Prison, the Roundhouse, etc. but that is not happening.

Every year we have to contact the City to beg for festival programs, flyers, even a small poster about the Winter, Beer, Chilli festivals, whatever, but it is not forthcoming.

The City of Fremantle does not see tourism as a priority and great opportunity to boost the retail and hospitality industries. If thousands more people come to Freo and stay longer they will shop, eat and drink and support our traders, but BID mainly does cutesy things for locals during school holidays and festivals, which already attract people, instead of being a conduit for all the major players, such as developers, Fishing Boat Harbour, museums, etc.etc. come together, and work on strategies for Freo’s tourism.

The majority of overseas visitors are looking for an indigenous experience, but can’t find it. There is an opportunity here for Fremantle, but we do tokenism better that high impact stuff. There is no big picture thinking on tourism.

We light up the Arthur Head cliff face at night, but close the Whalers Tunnel at 7 pm, so there is no direct access from High Street. Why?!

We should have substantial tourist promotion for Fremantle at the airport, in the Perth CBD, and in Kalgoorlie and Esperance for those who drive here, but we preach to the locals mainly.

The Roundhouse volunteers want to improve the displays, but the City is not pro-actively involved in supporting them, and appears quite happy to leave it to the mostly senior amateurs to sort something out, while they could do with good professional advise and financial support.

The City should lobby the Royal Australian Navy and ask them to reconsider putting the planned Sailor monument on the North Mole, and instead put it on Victoria Quay or in Pioneer Park, or even Kings Square, because tens of thousands of visitors to Fremantle will miss out on seeing it. The North Mole is too remote for people who don’t have a vehicle, and riding one’s bike there is a challenge with all the trucks in the area.

The City of Fremantle needs a think tank on tourism, something substantial and outcome based. We have plenty of talkfests and don’t even do those well, because they procrastinate into nothing.

Our traders deserve and demand support, and we need to have a more innovative approach on how we can sell brand Freo, because our promotion is stale, and Fremantle does not get much help from the Perth-centric state tourism promotions.

Many tourists to Fremantle comment on how different we are, and that Perth is just like other big cities, but we do not sell our heritage beauty well, or even our gorgeous High Street that ends up at Bathers Beach.

Fremantle needs creative people who are willing and able to think outside the box, and who don’t do same same every year, time and time again. Fremantle’s marketing is boring, uninspiring and not working!

Roel Loopers

VOTE ROEL FOR CITY WARD!

MARITIME MUSEUM REFLECTIONS

Posted in fremantle, fremantle port, maritime, photography, Uncategorized by freoview on May 4, 2017

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There are so many visual aspects to the Fremantle Maritime Museum that it pulls me back a few times a year to discover new angles to take photos from.

I have photographed the modern museum at the port during stunning sunsets and at sunrise during heavy fog, in rain and shine.

Yesterday I shot some reflections.

Roel Loopers

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THE BEAUTY OF BOLD ARCHITECTURE

Posted in architecture, buildings, fremantle, tourism, western australia by freoview on August 29, 2016

museum

 

In my never-ending quest to get more exciting and beautiful buildings in Fremantle, and Perth in general, I want to make developers and planners aware of this stunning building in Rio de Janeiro in Brasil.

I saw the Museum of Tomorrow on TV during the Olympics and love it. How great would it be to see something similar on Victoria Quay complimenting the Maritime Museum. It would make for a fantastic convention and function centre, or a new Immigration Museum.

Roel Loopers

 

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MARITIME MUSEUM ROOF WORK

Posted in fremantle, museum, tourism, western australia by freoview on July 19, 2016

maritime roof

More roof work at the Fremantle Maritime Museum at Victoria Quay today. Always makes for an interesting photo.

Roel Loopers

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FREMANTLE’S ICONIC MARITIME MUSEUM

Posted in architecture, fremantle, photography, tourism, western australia by freoview on May 31, 2016

 

Scaffolding his finally come down at the Fremantle Maritime Museum, so I went to take some photos of my favourite modern Freo building.

Roel Loopers

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