Freo's View

NO SHOPPING WEST OF THE FREO RAILWAY LINE?

Freo map

 

For the City of Fremantle’s marketing department the shopping experience in our city clearly does not extend west of the railway line, why else would they have excluded important galleries at Arthur’s Head, an area the Council claims it wants to activate, albeit with a tavern though.

Why is there no icon next to the Roundhouse for the Glen Cowans Photo Gallery which is #2 on Trip Advisor, and why no icon at Bathers Beach for Kidogo Arthouse?

Also excluded are the galleries at J Shed and the David Giles gallery up at Captain’s Lane.

When the City of Fremantle last created a tourist map it left out Fremantle Prison, which is one of the most popular tourist destinations. They printed so many of them that we still have to hand them out at the Roundhouse, where very many of our visitors ask for directions to…. you guessed it!…. Fremantle Prison.

It is really not fair, City of Fremantle, that you deliberately disadvantage some traders in our city!

Roel Loopers

NEW FREMANTLE SHOPPING MAP

Posted in city of fremantle, local government, marketing, PR,, shopping, tourism, Uncategorized by freoview on November 21, 2018

 

Freo map

 

Check out this great new colourful map of Fremantle! It is of WA’s “Best Open Air Shopping Centre”

It even has the Fremantle Prison on it, contrary to the tourist map that has been handed out for many months, which failed to include one of the most popular destinations in our city.

Roel Loopers

 

NEW PROMO BANNERS FOR FREMANTLE

Posted in city of fremantle, local government, marketing, PR,, tourism, Uncategorized by freoview on November 20, 2018

 

 

New blue banners to promote all the good things about Fremantle have been put up along the Cappuccino Strip.

Live-Eat-Play-Meet-Enjoy-See-Learn-Stay-Shop-Listen are the words I noticed, but that very Freo word meditate isn’t there, and neither is vegetate. ; >)

Roel Loopers

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SPIRIT, SOUL AND SEA FREO DESTINATION MARKETING

Posted in advertising, city of fremantle, local government, tourism, Uncategorized by freoview on October 29, 2018

 

The secret of Fremantle’s new Destination Marketing is out, after there were confidential attachments the public could not read at the recent council meeting about it. So this below from the City of Fremantle. It’s a bit long but I did not want to edit it:

Spirit, Soul and Sea have been identified as the values that capture the essence of Freo in a new marketing plan adopted by Fremantle Council.

The Destination Marketing Strategic Plan 2018-22 was developed by the City of Fremantle’s Destination Marketing Working Group, which was established in May as part of a revamp of the City’s promotional and marketing activities.

Fremantle Mayor Brad Pettitt said a key element of the plan was to develop a brand that reflected the unique character that gave Fremantle a competitive advantage over other destinations.

“People who live in Freo understand what makes it such a special place, and this strategy seeks to define and promote those unique qualities to a wider audience,” Mayor Pettitt said.

“Fremantle is seen as a city that is vibrant, lively, fun, colourful, quirky, gritty and relaxed.

“Spirit relates to Fremantle’s vibrancy, liveliness, colour and fun. Soul captures our arts and culture, heritage and live music, while Sea reflects our beaches, maritime history, the port and unique coastal precincts like Bathers Beach and Fishing Boat Harbour.”

The Destination Marketing Working Group is comprised of local tourism, retail and business experts and chaired by the former general manager of Southern Cross Media, and current Tourism Western Australia Board Member Linda Wayman.

Ms Wayman said the plan identified a number of marketing opportunities for Fremantle to capitalise on, including a focus on refreshing Fremantle’s current brand identity.

“Fremantle has diverse assets and product, like Fremantle Prison, the maritime museum and the Fremantle Markets, as well as interesting and different locals,” Ms Wayman said.

“Together they contribute to Fremantle’s brand identity. It’s important to focus on those unique aspects and present a compelling narrative for Fremantle as a destination. 

“The group believes there is a significant opportunity for Fremantle to better leverage leisure tourism, business tourism, major events and cruise ships.

“The completion of Elizabeth Quay and Perth Stadium provides the opportunity to position Fremantle as a gateway to the Swan River, Rottnest Island and to those travelling to Western Australia via cruise ships.

“The rapid growth in the number of hotel rooms available in Fremantle also opens up the ability for Fremantle to attract more high-yielding business events and conferences.

“Plus there are things like the fact that Fremantle is also the only place in Perth, and one of the few places in WA, where people can legally have a glass of wine on the beach and watch the sunset, so that’s something special we can take advantage of.”

The destination marketing plan also identifies Aboriginal cultural experiences and marine tourism as emerging markets.

It also makes recommendations on how to improve the experience of visitors to Fremantle and develop stronger partnerships with organisations like Tourism WA, Destination Perth and the Perth Convention Bureau.

To view the City’s Destination Marketing Strategic Plan visit the Destination Marketing page on the City of Fremantle website.   

SIMPLY GAS OR JUST HOT AIR?

Posted in advertising, city of fremantle, energy, Uncategorized by freoview on August 27, 2018

 

simpleton

 

Hi Simply Energy!

If is not clever to engage an Easter States advertising agency, because they don’t know how parochial we are here in the Wild West.

A Hi Perth! billboard next to the Fremantle railway station is not a brilliant idea my friends. Freo is not Perth! ; >)

Roel Loopers

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THE GREATER FREMANTLE ACTION PLAN

 

chamber function

 

Future Freo chairman Adrian Fini launched the Greater Fremantle Action Plan by the Fremantle Chamber of Commerce in the Australia II gallery of the Maritime Museum on Thursday evening, in front of Minister Simone McGurk, Mayor Brad Pettitt and several councillors and CoF staff, as well as representatives from Notre Dame University, Fremantle Port, Silverleaf Investments and business leaders.

The 28-page Action Plan is well worth reading and I assume the Chamber will put it on line, as it is too substantial to address every item in it here on the blog.

FCOC chair Ivan Dzeba said that Fremantle is already a great place but it can be better, while Adrian Fini said that we do need change and will fall apart if we don’t move forward.

We need to ask ourselves what is Fremantle’s strength and cultural identity, and we have great opportunities which need great leadership, but growth in technology will take shoppers away, but Fremantle has unique offerings that other shopping precincts do not have.

There is a deep journey ahead that demand teamwork with council, businesses and the community working together, Fini said.

The Greater Fremantle Action Plan records Freo’s strengths as having:

  • Dynamic economy particularly in transport and related industries, the arts and receational services, accommodation, food and health care
  • A unique profile consisting of heritage strength and character
  • Fremantle Port remains Fremantle’s most important industry
  • Fremantle has a unique combination of the knowledge economy and creative industries
  • Health services and related sectors continue to play an important role despite the downsizing of Fremantle Hospital
  • Fremantle has a global reputation as a tourist destination

 

So what are the plans for action?

 

Create the Conditions

  • Business attraction plan
  • Destination marketing campaign
  • Develop financial incentives
  • Policy and regulation review
  • Complete structure plan
  • Develop infrastructure to support a cultural plan

Connecting People, Places & Markets

  • Planning for affordable housing
  • Improvements to urban realm in commercial areas
  • Improvements to public transport
  • Sophisticated city centre parking plan
  • Connected cycle path network
  • Improvements to regional connections
  • Improvements to visitor booths and wayfinding
  • Improvements to pedestrian access

Promoting our Place

  • Broader and more unified approach to marketing
  • Develop relevant Fremantle ‘apps’
  • Unique brand development
  • Expand toursim accommodation
  • Explore new tourism opportunities
  • Grow conference/events industry

 

Roel Loopers

 

 

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FREO NOW RETAIL SUPPORT LAUNCH

Posted in bid, city of fremantle, hospitality, retail,, shopping, Uncategorized by freoview on July 24, 2018

 

37624267_1772060296175426_91778198370516992_n

 

The Freo Now-formerly Fremantle BID-Board is planning on how they can help small businesses over the next 12 months!

If you want to hear more come to the official launch this Friday from 5.30pm at the National Hotel – first drink is free!

Roel Loopers

 

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ASIAN TOURISM TARGET FOR FREMANTLE

Posted in city of fremantle, local government, tourism, Uncategorized by freoview on June 13, 2018

 

The City of Fremantle has released a new destination marketing video aimed at encouraging more Asian visitors to spend a night or two in Freo.

The video, produced in partnership with regional tourism organisation Destination Perth as part of the City’s destination marketing program, is subtitled in Mandarin Chinese.

It highlights Fremantle’s laid back atmosphere, arts and culture, unique heritage and vibrant café, bar and restaurant scene.

Fremantle Mayor Brad Pettitt said the aim was to entice Asian visitors to stay in one of Fremantle’s many new or refurbished hotels.

“Fremantle has always been a popular destination for tourists, but the lack of hotel accommodation has meant Freo has been more of a day trip instead of a place to stay,” Mayor Pettitt said.

“This video will be used to target the corporate sector and promote Freo as the perfect destination for business meetings, incentive groups, conferences and events.

“And because we’re in the same time zone and not too far away, Fremantle is an ideal option for Asian business travellers.”

The video will be featured by the City at the South East Asia Roadshow with Perth Convention Bureau next month, and be shared with Perth Convention Bureau’s corporate and incentive team to use in their work to attract corporate and incentive groups to Fremantle.

It has also been provided to StudyPerth to attract international students to Fremantle and will be posted on Chinese social media through the WA Trade Office in Shanghai.

With advice from Perth Convention Bureau, Tourism Western Australia and Destination Perth, the City developed a marketing plan for the 2017/18 financial year.

Actions included developing a Fremantle destination video in partnership with Destination Perth for promotion to interstate and international markets, promoting Fremantle as a destination for corporate business at the Asia Pacific Incentives and Meetings Event in Melbourne and the South East Asia Roadshow and a digital campaign in Singapore and Kuala Lumpur promoting Fremantle as a winter vacation destination.

To watch the video: https://www.youtube.com/watch?v=gXWCZuSA8os

 

FREMANTLE BUSINESSES AWARDED

Posted in chamber of commerce, city of fremantle, communication, community, Uncategorized by freoview on June 9, 2018

 

The 10th annual Fremantle Business Awards event was held at the Esplanade Hotel last night and THE WINNERS ARE:

Corporate Responsibility: Fremantle Foundation

Excellence in Hospitality: Esplanade Hotel and Kazoomies. Joint winners!

Excellence in Innovation: Black Swan Health

Excellence in Strategy, Marketing, Communications: Photography Project

Marine Industry Excellence: TAMS Group

Outstanding Community Event: Long Table Dinner (National Hotel, St Patrick’s, BID)

Outstanding New Business: Viewport Virtual Reality

Outstanding Personal Achievement: Amber Kane of Ellen Health

Retail Excellence: The Blue Budha

Sustainability Initiative: CleanSubSea

Tourism Excellence: Fremantle Prison

Business of the Year: Media on Mars

 

Congratulations to all of you!

Roel Loopers

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