Freo's View

SIMPLY GAS OR JUST HOT AIR?

Posted in advertising, city of fremantle, energy, Uncategorized by freoview on August 27, 2018

 

simpleton

 

Hi Simply Energy!

If is not clever to engage an Easter States advertising agency, because they don’t know how parochial we are here in the Wild West.

A Hi Perth! billboard next to the Fremantle railway station is not a brilliant idea my friends. Freo is not Perth! ; >)

Roel Loopers

Comments Off on SIMPLY GAS OR JUST HOT AIR?

THE GREATER FREMANTLE ACTION PLAN

 

chamber function

 

Future Freo chairman Adrian Fini launched the Greater Fremantle Action Plan by the Fremantle Chamber of Commerce in the Australia II gallery of the Maritime Museum on Thursday evening, in front of Minister Simone McGurk, Mayor Brad Pettitt and several councillors and CoF staff, as well as representatives from Notre Dame University, Fremantle Port, Silverleaf Investments and business leaders.

The 28-page Action Plan is well worth reading and I assume the Chamber will put it on line, as it is too substantial to address every item in it here on the blog.

FCOC chair Ivan Dzeba said that Fremantle is already a great place but it can be better, while Adrian Fini said that we do need change and will fall apart if we don’t move forward.

We need to ask ourselves what is Fremantle’s strength and cultural identity, and we have great opportunities which need great leadership, but growth in technology will take shoppers away, but Fremantle has unique offerings that other shopping precincts do not have.

There is a deep journey ahead that demand teamwork with council, businesses and the community working together, Fini said.

The Greater Fremantle Action Plan records Freo’s strengths as having:

  • Dynamic economy particularly in transport and related industries, the arts and receational services, accommodation, food and health care
  • A unique profile consisting of heritage strength and character
  • Fremantle Port remains Fremantle’s most important industry
  • Fremantle has a unique combination of the knowledge economy and creative industries
  • Health services and related sectors continue to play an important role despite the downsizing of Fremantle Hospital
  • Fremantle has a global reputation as a tourist destination

 

So what are the plans for action?

 

Create the Conditions

  • Business attraction plan
  • Destination marketing campaign
  • Develop financial incentives
  • Policy and regulation review
  • Complete structure plan
  • Develop infrastructure to support a cultural plan

Connecting People, Places & Markets

  • Planning for affordable housing
  • Improvements to urban realm in commercial areas
  • Improvements to public transport
  • Sophisticated city centre parking plan
  • Connected cycle path network
  • Improvements to regional connections
  • Improvements to visitor booths and wayfinding
  • Improvements to pedestrian access

Promoting our Place

  • Broader and more unified approach to marketing
  • Develop relevant Fremantle ‘apps’
  • Unique brand development
  • Expand toursim accommodation
  • Explore new tourism opportunities
  • Grow conference/events industry

 

Roel Loopers

 

 

Comments Off on THE GREATER FREMANTLE ACTION PLAN

FREO NOW RETAIL SUPPORT LAUNCH

Posted in bid, city of fremantle, hospitality, retail,, shopping, Uncategorized by freoview on July 24, 2018

 

37624267_1772060296175426_91778198370516992_n

 

The Freo Now-formerly Fremantle BID-Board is planning on how they can help small businesses over the next 12 months!

If you want to hear more come to the official launch this Friday from 5.30pm at the National Hotel – first drink is free!

Roel Loopers

 

Comments Off on FREO NOW RETAIL SUPPORT LAUNCH

ASIAN TOURISM TARGET FOR FREMANTLE

Posted in city of fremantle, local government, tourism, Uncategorized by freoview on June 13, 2018

 

The City of Fremantle has released a new destination marketing video aimed at encouraging more Asian visitors to spend a night or two in Freo.

The video, produced in partnership with regional tourism organisation Destination Perth as part of the City’s destination marketing program, is subtitled in Mandarin Chinese.

It highlights Fremantle’s laid back atmosphere, arts and culture, unique heritage and vibrant café, bar and restaurant scene.

Fremantle Mayor Brad Pettitt said the aim was to entice Asian visitors to stay in one of Fremantle’s many new or refurbished hotels.

“Fremantle has always been a popular destination for tourists, but the lack of hotel accommodation has meant Freo has been more of a day trip instead of a place to stay,” Mayor Pettitt said.

“This video will be used to target the corporate sector and promote Freo as the perfect destination for business meetings, incentive groups, conferences and events.

“And because we’re in the same time zone and not too far away, Fremantle is an ideal option for Asian business travellers.”

The video will be featured by the City at the South East Asia Roadshow with Perth Convention Bureau next month, and be shared with Perth Convention Bureau’s corporate and incentive team to use in their work to attract corporate and incentive groups to Fremantle.

It has also been provided to StudyPerth to attract international students to Fremantle and will be posted on Chinese social media through the WA Trade Office in Shanghai.

With advice from Perth Convention Bureau, Tourism Western Australia and Destination Perth, the City developed a marketing plan for the 2017/18 financial year.

Actions included developing a Fremantle destination video in partnership with Destination Perth for promotion to interstate and international markets, promoting Fremantle as a destination for corporate business at the Asia Pacific Incentives and Meetings Event in Melbourne and the South East Asia Roadshow and a digital campaign in Singapore and Kuala Lumpur promoting Fremantle as a winter vacation destination.

To watch the video: https://www.youtube.com/watch?v=gXWCZuSA8os

 

FREMANTLE BUSINESSES AWARDED

Posted in chamber of commerce, city of fremantle, communication, community, Uncategorized by freoview on June 9, 2018

 

The 10th annual Fremantle Business Awards event was held at the Esplanade Hotel last night and THE WINNERS ARE:

Corporate Responsibility: Fremantle Foundation

Excellence in Hospitality: Esplanade Hotel and Kazoomies. Joint winners!

Excellence in Innovation: Black Swan Health

Excellence in Strategy, Marketing, Communications: Photography Project

Marine Industry Excellence: TAMS Group

Outstanding Community Event: Long Table Dinner (National Hotel, St Patrick’s, BID)

Outstanding New Business: Viewport Virtual Reality

Outstanding Personal Achievement: Amber Kane of Ellen Health

Retail Excellence: The Blue Budha

Sustainability Initiative: CleanSubSea

Tourism Excellence: Fremantle Prison

Business of the Year: Media on Mars

 

Congratulations to all of you!

Roel Loopers

Comments Off on FREMANTLE BUSINESSES AWARDED

FREMANTLE PRISON LEFT OFF NEW FREO TOURIST MAP

Posted in city of fremantle, fremantle prison, heritage, roundhouse, tourism, Uncategorized by freoview on June 1, 2018

 

map

 

Not all change is good, as the new Fremantle tourist map shows.

For many years we had perfectly good maps to hand out at the Roundhouse, but while on duty yesterday I noticed the new maps and they have one major flaw, that they no longer show Fremantle Prison!

One of the most asked questions by tourists is how to get from the Roundhouse to Fremantle Prison, so we hand out the maps and show them to walk down High Street, turn right into the Cappuccino Strip and then left at the church on the corner of Parry Street, walk past Fremantle Oval and then right up the steps to the former prison.

But now the map stops and cuts Fremantle Oval in half and no longer includes Fremantle’s most popular museum.  It’s a remarkable and unacceptable oversight and needs to be addressed, City of Fremantle!

Roel Loopers

 

WAYMAN HEADS FREO DESTINATION MARKETING COMMITTEE

Posted in city of fremantle, local government, politics, Uncategorized by freoview on May 18, 2018

 

It is very questionable if politicians ever learn from past mistakes. The appointment of Linda Wayman to head the Destination Marketing advisory committee of the City of Fremantle is controversial and will no doubt be seen as a political move by Fremantle Council.

Wayman, the former general manager of Southern Cross Austereo, is a close friend of Brian Smith, who is a close friend of and advisor to Mayor Brad Pettitt.

Wayman unsuccessfully stood for City Ward at the October local government election in Fremantle, where she was strongly supported by Brian Smith. Her appointment could be seen as giving her a public profile leading up to the next council election in 17 months from now.

Roel Loopers

FREMANTLE LOOKING FOR THEIR UPHILL DESTINATION

 

From the City of Fremantle:

Nominate now to lead the new City of Fremantle Destination Marketing Working Group, and help shape the future of tourism and visitor attraction in the Port City.

Following council’s recent approval of a new governance and funding model for Fremantle destination marketing, nominations are being sought for a chairperson, and members, of the working group.

The group will develop for council’s consideration a destination marketing plan that supports all business-to-customer industries in Fremantle including retail, hospitality, professional services and traditional tourism attractions.

“The focus will be on the long-term strategic marketing of Freo as a shopping and entertainment destination as well as day-to-day support and interaction with our local traders,” Fremantle Mayor Brad Pettitt said.

The group will include the current chair of Fremantle BID, marketing experts and local business representatives. It will advise council on its overall strategic marketing approach, sponsorship and events and business activitation projects.

The chairperson must have suitable qualifications and/or experience in marketing. The successful candidate will be eligible to receive an allowance determined by the City’s Chief Executive Officer.

For further details, including the group’s terms of reference, visit the City’s website.

Nominations close at 5.00 pm Tuesday 8 May 2018

They should really just emulate my blog for their destination marketing, but why keep things simple when they can be made complicated. Only joking. I am not THAT up myself! ; >)

 

Roel Loopers

Comments Off on FREMANTLE LOOKING FOR THEIR UPHILL DESTINATION

NEW MARKETING MANAGER SHOULD HAVE SAY ON NEW FREO STRATEGY

Posted in bid, city of fremantle, hospitality, local government, retail, tourism, Uncategorized by freoview on April 16, 2018

 

I have been thinking a bit about the push for Destination Marketing Fremantle, which would likely mean the end of Fremantle BID, and why there is a sense of urgency when we hear that Tom Griffiths, the present Manager Economic Development and Marketing, will be leaving the City of Fremantle.

There is no doubt that the new marketing manager will have her/his own thoughts about retail versus destination marketing, or a combination of both, so would it not make more sense for Fremantle Council to wait with its decision until a new marketing manager has been appointed and our elected members can find out from that new officer which direction (s)he wants to go with a new marketing strategy?

I agree with critics that BID has not worked as well as it could have. It connected Freo’s traders well but failed to have a big picture approach, but let’s also be clear that BID specifically was created for the CBD retailers and hospitality traders. But I also believe that the City’s Fremantle Story is not a great marketing campaign because it too did a lot of small things and there is far too much and hard to find information on that website.

Destination marketing will attract people to Fremantle, but an essential part of it needs to be to communicate with visitors what they can do in Fremantle every day, but also on the specific day(s) they are here. That has been lacking forever and it needs to change, so that people will linger longer in Fremantle. Getting back to basics with a What’s On In Freo Today might just be the start.

Starting a new marketing strategy just months before a new marketing manager will be appointed makes no sense, so Council should be very careful not to rush a decision about Destination Marketing Fremantle prematurely.

Roel Loopers

%d bloggers like this: