Freo's View

FREMANTLE COFFEE WITH PIRATES

Posted in cafe, city of fremantle, cofee, food, Uncategorized by freoview on September 19, 2017

 

chalkys

 

I did not know that it is international PIRATE DAY until I walked in to CHALKYS cafe in Fremantle’s far West End.

Owner Danielle is flanked by baristas Elin and KiKI, who all dressed up for the day.

Freo BID is also having a pirate theme for school holidays with their Treasure Hunt. It runs from September 19 to October 8 and there are a lot of prizes to be won.

 

Roel Loopers

BUSY FREO WEEKEND GOOD FOR TRADERS

Posted in city of fremantle, food, retail, tourism by freoview on September 17, 2017

 

 

I am always happy for our traders when I see a lot of visitors in Fremantle on weekends, because most week days are not very good for retailers and the food businesses in Freo.

Great to see the Fishing Boat Harbour Piazza and the Char Char Bull restaurant renovations now completed and open to the public.

Down the road at Little Creatures there is a Sunday art market, and at the Fremantle Markets there was the delightful buzz of every weekend.

 

Roel Loopers

VOTE ROEL FOR CITY WARD!

TOURISM SHOULD BE FREMANTLE PRIORITY

Posted in city of fremantle, local government, tourism, Uncategorized by freoview on September 17, 2017

 

 

The rather optimistic prediction by Sirona Capital that the Kings Square Project innovative and exciting FOMO retail concept will double tourism in Fremantle made me think on how we can increase tourist numbers and offer a better tourism experience in the port city.

For reasons I cannot understand there is reluctance to sell the great brand of Fremantle in destination marketing, and our retail marketing is not anywhere good enough. Retail is hard to sell anyway, as Fremantle lacks variety in shopping.

There is lack of coordination between the major players, and I have the feeling there are a few egos in the way. The City’s marketing people don’t really believe BID is necessary and the Chamber of Commerce is also not a big fan of it, and the major players in town are often left out, so everyone does their own bit, instead of working together on major strategies.

There is an assumption of communication, simply because visitors to Fremantle can access the Fremantle Story on-line or go to different Facebook pages about festivals, etc.

Fact is though that there are many people who do not engage with social media and who can’t be bothered to do long searches to see what is available to them.

Why can’t a visitor to Fremantle, who is staying Tuesday and Wednesday night, find out where live music is on those nights, which pubs have got specials on, etc?

At the Roundhouse we are not supplied with information about events. Many of the volunteer guides don’t live in Fremantle, so they do not know what is going on. It should be a matter of routine that the City’s marketing department emails a list of events, etc. every Monday morning to the Maritime and Shipwreck museums, Fremantle Prison, the Roundhouse, etc. but that is not happening.

Every year we have to contact the City to beg for festival programs, flyers, even a small poster about the Winter, Beer, Chilli festivals, whatever, but it is not forthcoming.

The City of Fremantle does not see tourism as a priority and great opportunity to boost the retail and hospitality industries. If thousands more people come to Freo and stay longer they will shop, eat and drink and support our traders, but BID mainly does cutesy things for locals during school holidays and festivals, which already attract people, instead of being a conduit for all the major players, such as developers, Fishing Boat Harbour, museums, etc.etc. come together, and work on strategies for Freo’s tourism.

The majority of overseas visitors are looking for an indigenous experience, but can’t find it. There is an opportunity here for Fremantle, but we do tokenism better that high impact stuff. There is no big picture thinking on tourism.

We light up the Arthur Head cliff face at night, but close the Whalers Tunnel at 7 pm, so there is no direct access from High Street. Why?!

We should have substantial tourist promotion for Fremantle at the airport, in the Perth CBD, and in Kalgoorlie and Esperance for those who drive here, but we preach to the locals mainly.

The Roundhouse volunteers want to improve the displays, but the City is not pro-actively involved in supporting them, and appears quite happy to leave it to the mostly senior amateurs to sort something out, while they could do with good professional advise and financial support.

The City should lobby the Royal Australian Navy and ask them to reconsider putting the planned Sailor monument on the North Mole, and instead put it on Victoria Quay or in Pioneer Park, or even Kings Square, because tens of thousands of visitors to Fremantle will miss out on seeing it. The North Mole is too remote for people who don’t have a vehicle, and riding one’s bike there is a challenge with all the trucks in the area.

The City of Fremantle needs a think tank on tourism, something substantial and outcome based. We have plenty of talkfests and don’t even do those well, because they procrastinate into nothing.

Our traders deserve and demand support, and we need to have a more innovative approach on how we can sell brand Freo, because our promotion is stale, and Fremantle does not get much help from the Perth-centric state tourism promotions.

Many tourists to Fremantle comment on how different we are, and that Perth is just like other big cities, but we do not sell our heritage beauty well, or even our gorgeous High Street that ends up at Bathers Beach.

Fremantle needs creative people who are willing and able to think outside the box, and who don’t do same same every year, time and time again. Fremantle’s marketing is boring, uninspiring and not working!

Roel Loopers

VOTE ROEL FOR CITY WARD!

PERMANENT FESTIVAL FOR FREO’S KINGS SQUARE

Posted in city of fremantle, festivals, kings square, retail, Uncategorized by freoview on September 14, 2017

 

This is such big and good news for Fremantle that I have simply copied it off the Fremantle Mayor’s blog, since I did not receive any information about this from Sirona Capital or the City of Fremantle, which is disappointing.

Kings Square Fremantle will play host to a semi-permanent festival under a radical but carefully curated multimillion-dollar plan for a borderless retail, community and entertainment precinct.

FOMO, as the precinct has been christened, will reverse the effect of decades of neglect to allow Fremantle to reclaim its status as a thriving tourist destination, according to Sirona Capital managing director Matthew McNeilly, the developer of the $270 million office, retail, church and civic precinct.

“We threw out the retail rule book,” Mr McNeilly said.

“We saw a once-in-a-generation opportunity to harness the unique personality of Fremantle to create a retail environment where the journey will be as important as the destination.”

The flavour of FOMO, the 5783sqm retail space at the heart of Kings Square, will be devised in a series of workshops with the community, artists and musicians of Fremantle, highlighting and intensifying the best of Fremantle’s makers and artisans.

The Daily will be part of an art, architecture, culture and retail hub “unique to Fremantle”.Picture: Supplied

 

Its precincts include Street Alley, Tidal Land and Newman Court — a food space with slow food, good food, fast and fresh food which then morphs into spaces selling homewares, fashion and homemade goods.

Radical retail architect, HDR Rice Daubney principal Susanne Pini, said the double-storey Emporium (the former Myer building) would echo a “cool container” with an eclectic mix of organic and free flowing retail concepts.

For example, an area called The Daily, will offer local makers workspace, gallery, retail space around the base of the old carpark area and a window for passing pedestrians into how artisans bring their ideas to life.

City of Fremantle mayor Brad Pettitt said FOMO will be an art, architecture, culture and retail hub “unique to Fremantle”.

The project, to include two office campuses with 20,400sqm of A-grade office space, a revamped 800 bay carpark and outdoor retail, entertainment and eating spaces and a new $50 million civic precinct for the City of Fremantle, was “a unique opportunity to take a retail risk”, Mr McNeilly, said.

The office complex will house more than 1500 workers and Mr McNeilly said that in curating and intensifying the appealing elements of Fremantle, FOMO would almost double the number of tourists visiting Fremantle from 1.6 million to 3 million a year.

FREE FREO KINGS SQUARE PARKING

Posted in city of fremantle, parking, retail, Uncategorized by freoview on September 14, 2017
 

Good news for Fremantle CBD traders and shoppers!

The City of Fremantle will trial free one hour on-street (kerbside) parking at locations in Paddy Troy Mall, William Street, Queen Street and High Street (east) to support local traders during the Kings Square Project construction.

The decision to offer free parking follows a number of meetings Freo City had with traders and representatives of the Fremantle Business Improvement District (BID), to discuss how CoF could support them.

Other priorities identified include additional directional signage, the removal of alfresco fees; and events and activities to continue to attract people to Kings Square during construction

The City will trial the free parking for 12 months and if successful, will extend it throughout the Kings Square renewal which is scheduled for completion by the end of 2019.

 Free parking at these locations is expected to take effect later this month once new signage is installed to reflect the new rules.  Time restrictions will remain in place from 9.00am–5.00pm.

 

Roel Loopers

VOTE ROEL FOR CITY WARD! 

FREE PARKING SUPPORT FOR FREO TRADERS

Posted in city of fremantle, kings square, parking, Uncategorized by freoview on September 12, 2017

 

The City of Fremantle has just announced that it will be introducing one-hour free parking in selected areas around Kings Square.

Local traders are concerned that the Kings Square Project construction over the next two and a half years might negatively impact on their business, hence the Freo City administration has decided to support them with more free parking.

Stay tuned for updates!

 

Roel Loopers

VOTE ROEL FOR CITY WARD!

FREO LONG TABLE DINNER ON AGAIN

Posted in charity, city of fremantle, community, Uncategorized by freoview on September 7, 2017

 

Long Table Dinner. Nov 30

The Fremantle LONG TABLE DINNER is on again bigger and better this year on the 3Oth of November from 6pm – 11pm

Join the Freo community for a night to remember along High Street in Freo’s historic West End. This year it will be much longer and go closer to the Roundhouse.

There will be 3 course festive dinner with wine, live music, street performances, charity auction and more!

Tickets are $140, but there is already a wait list for this very popular great event.

All profits from this event will go to St. Patrick’s Community Support Centre

This event is a collaboration of The National Hotel, St. Patrick’s Community Support Centre and Fremantle BID.

 

Check out the Fremantle Long Table Dinner Facebook page for more information and ticketing details.

A-MAZE-ING KINGS SQUARE

Posted in city of fremantle, kings square, sirona capital, Uncategorized by freoview on August 30, 2017

 

 

Fremantle’s Kings Square is a maze of fences after contractors for Sirona Capital put fences around the Queensgate and Myer building.

The start of the biggest development project in Fremantle ever is only weeks away, with the demolition of the Queensgate building toward the end of September.

The new retail and entertainment hub will provide a much-needed boost for our local traders and the city’s economy.

Officers of the City of Fremantle were out this morning to check locations for new wayfinding signs, so no one will get lost in the maze.

The present fences will be replaced with more visually creative and attractive permanent fences soon.

 

Roel Loopers

 

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FREO KINGS SQUARE PROJECT NEAR START

Posted in city of fremantle, kings square, sirona capital, Uncategorized by freoview on August 29, 2017

 

KS fences

 

Fences are being put up this week around the Fremantle Kings Square Project for the start of the demolition of the Queensgate building, and the renovations and new facades of the former Myer building and carpark by Sirona Capital.

The fences are temporary ones, until more visually attractive fences have been created.

The City of Fremantle administration building will be demolished in January next year.

This is such a game-changing project for our city that I am really excited about. It will massively activate Kings Square and the surrounding streets and will be a real boost to our retail and hospitality industries and the city’s economy.

Fremantle is experiencing a very welcome unprecedented development boom and investment in our city, as a result of our Council actively promoting and encouraging Freo as a pro development city.

Not all the building we are getting are outstanding though, so we need to be careful not to get cheap and cheerful boring concrete boxes.

We are well on the way to great progress and the modernisation of the Fremantle CBD, that has been stagnant and tired for decades.

Roel Loopers

 

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GROWING FISHING BOAT HARBOUR

Posted in city of fremantle, fishing boat harbour, Uncategorized by freoview on August 23, 2017

 

ccb 1

 

Good to see the extension to the Char Char Bull restaurant in Fremantle’s Fishing Boat Harbour is nearing completion.

The new Piazza has been ready for over two months but the work at CCB means the public car park is still not open to the public.

It is a little disappointing that the new building did not copy the saw-tooth roof of Cicerello’s next door, as it looks like a cheap add-on unfortunately.

But with some interesting furniture and good interior design they might still pull it off. I hope so!

With the new Han’s opening last week there is only one more spot to be filled; the forlorn looking former Mussel Bar.

 

Roel Loopers

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