Freo's View


Posted in city of fremantle, heritage, roundhouse, tourism, Uncategorized by freoview on February 1, 2018




The clouds over Fremantle created an unpleasant humidity for the Roundhouse volunteers and the sea breeze came in rather late and quite weak, so it was a bit of a struggle for just two of us.

But school holidays are over so it was rather quiet anyway. Nice view though.

Roel Loopers



Posted in bathers beach, city of fremantle, heritage, photography, Uncategorized by freoview on November 4, 2017


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I wandered around Fremantle’s lovely West End just before sun set on Friday and took some tourist photos of the beautiful late light.


Roel Loopers


Posted in art, city of fremantle, fremantle festival, Uncategorized by freoview on October 11, 2017



The Arcs D’Ellipse yellow and white circles by artist Felice Varini in Fremantle’s High Street are slowly taking shape.

The work is part of the HITIDE project of the Fremantle Festival and will no doubt attract many people to Fremantle.

Best vantage point will be from the step to the Roundhouse, so make sure to also visit WA’s oldest public building while you are there.


Roel Loopers

Vote Roel for City Ward!



Posted in architecture, city of fremantle, heritage, photography, Uncategorized by freoview on July 17, 2017


High Street 1


I just love Freo! I love being part of this great community and this unique city.

Took this photo a couple of hours ago from the Roundhouse steps.

Roel Loopers


Posted in city of fremantle, fremantle network, retail, Uncategorized by freoview on May 23, 2017


The monthly Fremantle Network event at the National Hotel on Monday had three speakers, so I will split up the reporting on it and start with High Street retailer Gaelle Beech of the ANJEL MS ethical fashion shop.

Gaelle’s talk was inspiring as it was not the typical whinge we get from too many in the community, but it was more about why we don’t sell the unique beauty of Fremantle and especially the gorgeous heritage High Street better as a shopping destination.

High Street is one of the most gorgeous shopping precincts in Australia that ends at Bathers Beach, so why don’t we promote that better?

“We don’t treasure enough what we have got in Fremantle and forget to show the beauty of it to our visitors” Gaelle rightly said.

The West End is unique but many visitors don’t even know where High Street is and there is no retail map showing the diversity of shopping.

We need West End traders to work together and not individually, and we need you as the community to support us she said.

High Street needs more vibrancy with buskers and art, and traders and City of Fremantle marketing should not assume everyone knows about us.

Gaelle Beech said she loves Fremantle and would not have a shop anywhere else in Perth. She also has an outlet at Fremantle Markets on weekends.

ANJEL MS specialises in ethical fashion and supports young designers in Katmandu, India and Bali, so go and check it out and support our struggling local traders.

“We have an amazing city! Which shopping centre has a beach at the end of it! Gaelle said with passion and I could not agree more.

She got laughter and applause when a Notre Dame University student lamented that it cost them $ 1,200 a year in parking. “You are young, walk and use public transport” she encouraged. Yes indeed!

Roel Loopers


Posted in fremantle, heritage, hospitality, retail, shopping, tourism, western australia by freoview on May 20, 2016

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Gorgeous historic High Street in the West End of Fremantle is one of my favourite streets by day and by night. It appears I am not the only one who believes that as the footfall in the street has significantly increased according to Nicholas Takacs of A Beautiful City.

Wandering through the street that has some of the most beautiful buildings in WA this morning , I took these photos.

The Freo shopping experience is so much better than sterile shopping centres, and there are so many cute cafes to relax in.

P.S. The National Hotel is catering for the wild weather this weekend and have real English roast on special with all the trimmings such as bubble&squeak and black pudding.

Roel Loopers


Posted in city of fremantle, heritage, local government by freoview on April 1, 2016

West End Mall


The West End of Fremantle could become one of the most beautiful pedestrian shopping malls in Australia if secret plans by the City of Fremantle become reality.

The plans that are being discussed at the Special Projects Committee and were leaked to Freo’s View show the West End Mall planned in three stages, with stage one going to Mouat Street. Stage two would see the mall extended all the way to the Roundhouse, with the railway crossing relocated to line up straight in front of the Whalers Tunnel. This would no doubt create a greater awareness of Arthur Head and Bathers Beach and help to activate the often dormant west end of the city dramatically. It would also fit in well with Council’s desire to make the CBD more pedestrian and bicycle friendly.

Pakenham Street and Cliff Street would remain open and the only traffic crossings through the new mall, while Henry Street and Mouat Street would be closed at High Street and become two-way cul de sac between Philimore street and High street and between Marine Terrace and High street. This would allow south to north traffic through Cliff, Pakenham and South Terrace/Market Street and north to south traffic through Cliff and Market St/South Tce.

The footpaths along High Street would be levelled with the road surface and the entire mall paved and seats, planters, a water feature and artworks installed to create a heritage ambience.

Stage three however is outrageous and in my opinion unacceptable and should be scrapped immediately, as it involves realigning the historic Whalers Tunnel. The officers suggest to take up the idea of former WA Premier Peter Dowding and straighten up the historic Whalers Tunnel so that it will be in line with High Street, so that Bathers Beach will become visible for people walking west along the street. I believe that is totally ridiculous and akin to moving the Roundhouse to another location.

Without stage three the proposed West End Mall could become a great celebration of Fremantle’s heritage and the acknowledgment of the planned West End Heritage Precinct to celebrate the gold boom period architecture in High Street, so I hope the plans will go to community consultation and become reality soon.

What is your opinion?

Roel Loopers


Posted in fremantle, photography by freoview on July 21, 2015

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Record rain falls in July for the Perth metro area and the squalls last night in Fremantle almost blew my bedroom windows in.

It’s all good for nature and our water supply but not for my mood. I need sunshine and warmth to feel happy so I can’t wait for spring and tell myself it is only a few more sleeps away. :>)

Here some photos I took of the winter weather.

Roel Loopers


Posted in city of fremantle, parking by freoview on June 12, 2015


The LAPA Brazilian restaurant did not wait long to start installing the parklet, that is taking a parking and a loading bay from High Street, approved by Fremantle Council only a couple of weeks ago.

I am of the opinion that Council should have reversed the decision after the officers failed to mention that the take-away section of the establishment for which the parklet is put up is only operating from 11.30 am to 2 pm, so the street level activation, mentioned at Council as desirable, is not going to happen throughout the operating hours of the restaurant but only for a short two and a half lunchtime hours only. Why give away two important vehicle bays that support the other traders in High Street for that?

Interesting to note that after I mentioned the operating hours of the take-away of LAPA on this blog the sign with those times has been removed from the premises.

Roel Loopers


Posted in abeautifulcity, fremantle, retail by freoview on February 14, 2015

I regularly catch up with leasing and retail expert Nicholas Takacs of abeatifulcity and of course we talk about the decline of Fremantle’s retail often. For me these meetings are educational because Nicholas goes all over Perth to check out how different retailers do business, market themselves, beautify their shops, etc. and he also is contracted to put up people counters in shopping centres and streets and  he gives advise to traders and centre managers.

I am not qualified to put words into Nicholas mouth, so what I am writing about are just my thoughts inspired by the long talk I had with him yesterday at Gino’s where we talked about the importance and success of local shopping destinations like Claremont Crescent in Swanbourne, Angove Street in North Perth, Oxford Street in Leederville and that lovely Angelo Street one in South Perth, to name just a few.

That made me think about how we say that retail in Fremantle is not doing well, when we actually mean it is not doing well in the CBD. Out of that comes the question if we should make the CBD bigger by including successful shopping destinations such as the Peaches and IGA strip along Hampton Road, the Romano’s and IGA shopping precinct at Lefroy Road, Woolworth  further down Hampton Road on the corner of Douro Road, the Hilton shopping area at South Street, etc. Retail in those and many other smaller shopping ‘centres’ is doing very well and that is probably because of proximity but because they also provide a community feeling not unlike markets. Maybe retail thinking in the old ‘High Street’ way is passe and localised destinations are the future of retail instead of the centralised CBD.

This brings me to another point Nicholas and I talked about and that is that property owners in the High Street Mall are finally cleaning up and beautifying vacant shops there. It looks so much better that one has to wonder why it took so long to get this done.

Nicholas has a very good blog that might inspire retailers to spruce up their shops, change the way they present and market, so check it out:

Roel Loopers

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