Fremantle BID and local traders have collaborated to organise four days of FREO FIESTA fun over the four day long Australia Day weekend.
If you can’t read the poster above go to the http://www.fremantlebid.com website and check it out on line.
Come on kids, take your parents and grand parents out for kind of treasure hunt around Fremantle and win some great prizes
It is on from January 14-29 and you can spread it over 2-3 days if you can’t get it all done in one day.
The FPOL committee of Fremantle Council will on Wednesday deliberate if it will extend the BID-Business Improvement District that was set up four years ago.
BID has applied for an extension of five years where it would continue to receive the differential rates the CoF charges CBD businesses which are members of BID, but the officer’s recommendation is not to do so and for the City of Fremantle to allocate that money to a few main events that will attract more visitors to Fremantle during the off season period where retailers and the hospitality industry struggle to stay afloat.
Even at the start of BID, when I was a member of the inaugural board, there was concern that staff costs were taking up too much of the allocated money and that there was not much left to significantly support and promote local businesses.
BID has been successful in my opinion with small things like treasure hunts during school holidays, but has failed to make a major impact. BID did not offer substantially different ideas to create a tangible difference that could not be handled in-house at the City’s economic development and marketing department.
It might be better to have a small BID-like committee of business people and CoF staff that will become responsible for how the differential rate will be spent.
What Fremantle businesses need most is for the city to become a seven day a week shopping destination instead of just a weekend attraction. I believe that is where the differential rate money should be allocated to.
Fremantle BID is offering great free school holiday activity that will engage the whole family and does not have to cost an arm and a leg while exploring our great city. The kids and (grand)parents won’t even realise they are exercising and that this fun day is good for their health!
The FREO TREASURE HUNT map will sent you all over Freo to businesses, historic places, etc. to collect ‘gold coins’ which are displayed in windows. There is even one in a cell at the Roundhouse kids!
There is also free activity at Kings Square and maps can be collected at local businesses, the City of Fremantle, etc. or contact BID on 9430 6504.
Fremantle BID has released the footfall figures for the Easter long weekend Street Arts Festival, compiled for them by consultant A Beautiful City, and they are a down by around 13,000 people compared to last year and just 1,203 compared to 2014.
The overal visitors’ figure for the three days this year was 111,733, compared to 129,415 in 2015 and 112,936 in 2014.
While the constant rain on the Saturday attracted 6,000 fewer people, it is a surprise that on the brilliant Sunday the figures were also down by around 7,000.
It is even more of a surprise that the figures are down because the trains from Perth were actually running.
I love the SAF and believe it is the best Freo festival, so maybe marketing needs to be tweaked a little to get more visitors next year, because what is on offer is always excellent. For example there were no festival programs at the Roundhouse or any of the West End cafes, so that needs to be improved on.
A beautiful new feature and tourist attraction for Fremantle will be unveiled during the Fremantle Festival in early November. Electricians have worked hard to install coloured lights along a large part of historic High Street and the gorgeous heritage buildings will be lit up every night of the week.
I understand the project has been funded by the Fremantle BID group and is a collaboration between photographer Adam Monk, who did the leg work, liaised with electricians, got quotes, etc. the City of Fremantle and Tim Milsom CEO of the Chamber of Commerce (and candidate for Preston Point Ward of East Fremantle council-VOTE FOR TIM!).
The idea was branded last year at a committee meeting of the now defunct West End Traders and it is great to see Adam Monk took ownership off it and saw the project through. BID also should be congratulated for supporting it.
Fremantle Mayor D Brad Pettitt will launch the city’s FREOPEDIA QR Code heritage project on May 26 as part of the FREMANTLE HERITAGE FESTIVAL. This will make Fremantle the first WIKITown in Australia providing multilingual virtual smart phone access to Wikipedia articles of significant buildings and subjects in the City of Fremantle.
The project is a partnership between the Fremantle Society and Wikimedia Australia, sponsored by the Fremantle BID.
FREOPEDIA is an ongoing project with more subjects being added steadily to Wikipedia the free encyclopedia. This creates an opportunity for Fremantle people and the broader community to share their knowledge, photographs or translate articles. It allows for owners to upload information about their buildings.
Educationally FREOPEDIA is well suited for university and high school students to do research of Fremantle’s heritage and write well sourced articles and for LOTE students to put their knowledge into practical use without the need to travel.
FREOPEDIA allows visitors, students and locals to get a greater understanding of Western Australia through the history of Fremantle. With the use of smart phone technology FREOPEDIA is a great free service for Fremantle’s international and national visitors. It is a work in progress that will grow larger as more articles are being uploaded.
I believe that Tim Milsom, the CEO of the Fremantle Chamber of Commerce and board member of Fremantle BID, made a very valid point in last week’s community newspaper saying he did not believe retail marketing for the City works that well. While I do believe marketing the excellent Freo fashion industry would still have merit, I am a strong supporter of destination marketing for our city.
Fremantle is all about lifestyle, character, unique heritage architecture, funky cafes, great festivals, a beach in the centre of the city, art galleries, and having relaxed fun. That is what we need to promote in the City’s marketing campaigns.
I understand that Andrew Eastick, the former manager of the Economic & Marketing Department of the City of Fremantle, was a strong proponent of retail marketing, but I find the full page advertisements in the Fremantle Gazette pretty dull, boring and uninspiring and survey figures show that not many shoppers take note of them, so why keep wasting money on something that does not work.
It is easy to envisage a great creative marketing campaign showing lifestyle photos of such places as the Moore&Moore café and art centre, the mural magic of Chalkys, the cosy atmosphere of the Grumpy Sailor at the New Edition bookshop, the bohemian XWray café, the Bathers Beach Sunset Food Markets, the Street Art Festival, Freo Festival, the South Fremantle Growers Market, Gypsy Tapas, Kaza Blanka, etc. etc. There are so many fantastic photos one could take to sell our city as the great destination it is.
Instead of the Find Yourself in Fremantle campaign we might start a new one like; Get Lost in Freo, or Experience the Freo Life!