Freo's View

CONFUSING CONFIDENTIALITY AT FREMANTLE COUNCIL

 

Although I have been closely following what goes on at Fremantle Council for over ten years I am still not sure why certain agenda items are considered to be confidential, and the public is excluded from attending the deliberations about them, while other similar topics remain open to the public and are not considered confidential.

On Wednesday the license agreement with the South Fremantle Football Club is a confidential item, but the license agreement for the public golf course is not.

Commercial confidentiality can hardly be the reason as there are no other clubs queuing up to lease Fremantle Oval, especially since the East Fremantle Football Club has decided to stay at East Fremantle Oval and not share Fremantle Oval with the South Fremantle footy club.

So what are the reasons for making an agenda item confidential in Fremantle?

Also confidential at the Ordinary Council meeting this coming Wednesday is a report about the Summer Event Series at Port Beach and another confidential report about a Port Beach Music/Lifestyle event. But the Winter Festival on the Esplanade was not a confidential item. Why?

Plus there is also the confidential report about the performance of the Chief Executive Officer.

Roel Loopers

 

THIS IS FREMANTLE MARKETING CAMPAIGN UNDER WAY

Posted in city of fremantle, local government, marketing, PR,, tourism, Uncategorized by freoview on June 5, 2019

 

The first major campaign under the new This is Fremantle brand is being rolled out over the coming month. I already noticed a public transport bus with the promo on its side the other day driving through Fremantle.

The campaign, which utilises digital, radio and outdoor platforms, is designed to raise awareness of Fremantle as a destination and guide visitors to the new visitfremantle.com website and social media channels.

The This is Fremantle campaign is targeting the local Perth market. A survey by Tourism WA in 2017 showed Fremantle was Perth’s most popular entertainment precinct across people of all ages.

Acting Mayor Rachel Pemberton said that “This campaign is about reminding those people of the great things Freo has to offer and getting Perth people to fall in love with Fremantle again.”

“In addition to this new campaign we’re also working with government agencies like Destination Perth, Perth Convention Bureau and Tourism WA, and with travel wholesalers to promote Fremantle nationally and internationally.”

The City urges local businesses to get behind the campaign and engage with the brand by sticking the ‘This is Fremantle’ shop window sticker on their front window.

The outdoor component of the new campaign features billboards at six strategic locations around Perth, including the digital billboards on the Kwinana and Mitchell freeways and static billboards at Perth Airport, Mosman Park, Osborne Park and Mt Lawley.

There will also be showcase advertising on Transperth buses, and ‘This is Fremantle’ videos screened on the big screens at Optus Stadium during Fremantle Dockers home games.

The campaign also includes digital advertising, a social media campaign and a radio campaign with Nathan, Nat and Shaun on NOVA 93.7 Perth.

This is the first major brand driven campaign to be delivered by the City of Fremantle as part of the Destination Marketing Strategic Plan 2018-2022.

It will be followed by a winter events campaign with a focus on Fremantle events like the Fremantle Festival: 10 Nights in Port, plus a winter tactical campaign for hospitality businesses promoting restaurants, pubs, small bars and winter dining experiences in Fremantle.

In addition, the July edition of the Qantas in-flight magazine, which is read by over 400,000 people, will incorporate a full page editorial feature promoting Fremantle’s arts and culture based events and festivals.

For more information on the ‘This is Fremantle’ campaign and how to get involved visit the Destination Marketing page on the City’s website.

 

Roel Loopers

Comments Off on THIS IS FREMANTLE MARKETING CAMPAIGN UNDER WAY

ENJOY THE WA DAY SUNDAY

 

WA DAY

 

It is going to be a beautiful mild Sunday so go out and explore gorgeous Fremantle.

The Growers Green Farmers Market is on at Fremantle College on Lefroy Road till midday for fresh fruit and vegetables, bread, pastries, yummy breakfast, lunch and coffee.

All the cafes and restaurants around Freo are open today, but some will be closed tomorrow, so take advantage of that, and the Fremantle Markets and E Shed Markets are open, as are Fremantle Prison, the Roundhouse, Shipwrecks Museum and Maritime Museum.

And at the Fishing Boat Harbour the WA DAY Festival is on all day till 8pm.

There really is no excuse to stay home, so grab the kids, the dog and hubby and head out to be part of our great Freo community.

Have fun!

Roel Loopers

Comments Off on ENJOY THE WA DAY SUNDAY

WARM WINTER WELCOME WA DAY WEEKEND

 

WA Dat program

 

Welcome to Winter! BOM predicts 26 degrees for today and 24 and 23 for Sunday and Monday, so enjoy the long WA DAY weekend in Fremantle.

There will be heaps of entertainment at the Fishing Boat Harbour on Sunday from 10am to 8pm so check out the time table above for the performances.

Spettacolo!

The Spettacolo! festival in the Townhall is sold out but there is still the free live music at Kings Square to enjoy on Sunday from 12.45 to 3pm.

Italy on Stage celebrates the Italian National Day and that is molto bene.

Have a great weekend and please be generous and support our Freo traders. They are part of our community and deserve and need our support!

Roel Loopers

 

Comments Off on WARM WINTER WELCOME WA DAY WEEKEND

FREO’S YELLOW STREET PLANTERS BEAUTY

Posted in art, city of fremantle, fremantle festival, heritage, local government, Uncategorized by freoview on May 31, 2019

 

arty planters

 

The Lily Pilly trees in the arty yellow-striped planter boxes look quite cute but they will become a pain when they start losing fruit as the pavement will look very messy.

Nice to see in the background the work on the building of Cliff and High streets still going on after it took so long to remove the yellow foil of the Felice Varini artwork that had damaged the surface.

I have been told the planters were not put along the car park for disability access reasons, but that makes little sense when further up the road they have to ride slalom around A-signs that are randomly put on the footpath without any consideration for pedestrians, and even less for people in wheelchairs, gophers, etc.

It is time the City developed a policy of where signs can be placed, how many, etc. because it is a visual mess and a safety issue for those using the footpaths.

 

Roel Loopers

FREMANTLE WELCOMES AUSTRALIAN TOURISM EXCHANGE

 

z

 

Fremantle welcomes the delegate for the Australian Tourism Exchange 2019. We hope you love your time in our gorgeous city!

Around 1,500 Australian seller delegates from approximately 550 companies, 650 key buyer delegates from over 30 countries, and 70 international and Australian media attend this global event.

Organised by Tourism Australia in partnership with Tourism Western Australia, ATE19 will take place at the Perth Convention and Exhibition Centre from 8 to 12 April.

The Australian Tourism Exchange (ATE) is Australia’s largest annual travel and tourism business-to-business event.

The event brings together Australian tourism businesses, and tourism wholesalers and retailers from around the world through a combination of scheduled business appointments and networking events. It also provides international travel buyers with the opportunity to experience Australia’s tourism offering first-hand through pre and post-event familiarisations.

Have fun!

Roel Loopers

 

FREMANTLE’S DESTINATION MARKETING LEAD BALLOON

 

z

 

Fremantle’s new Destination Marketing campaign was launched at the Maritime Museum on Thursday evening.

All the right people were there for all the right reasons and there was a real sense of anticipation in the room.

The Minister for Tourism Paul Papalia spoke a few words and so did Mayor Brad Pettitt, who said the new marketing campaign shouts what we love about Fremantle. “Freo is proud to be different”

But the explanations for the Spirit-Soul-Sea campaign came from Linda Wayman, the Chair of the Destination Marketing working group. There is a lot of integrity when Wayman speaks about Fremantle’s history, both Indigenous and European. One can feel it comes from the heart.

She said it was about the complexity of Fremantle’s past and its diversity, a place of cultural celebration and that history, like little stones, form Fremantle’s narrative.

What makes Fremantle different? What is it’s essence?

A video with great music was shown with good Fremantle images. This is….This is… This is… This is Fremantle! and then the bubble burst for me.  Wayman had said “We burst the Fremantle bubble” and very short only a few seconds long promotional clips were shown and for me that was like a lead balloon and nothing at all like the invigorating and inspiring long video clip they had shown before.

For me personally the short clips lacked impact. They were boring and do not convey what is special and unique about Fremantle. Mediocre photography shot in mostly uninspiring locations. The one with two people sitting on a bench drinking coffee is pathetic.

I walked away extremely disappointed. It took over a year to come up with the new Destination Marketing but the very short clips are outrageously average and do not give an impression about what Fremantle is all about. The best one is shot inside Fremantle Prison where a young girls gets a fright because of a loud noise.

That is just my personal opinion so many people will disagree with it and that is absolutely fine.

Roel Loopers

WHAT UTTER NONSENSE! FREO HAS TOO MANY TOURISTS?

Posted in bid, city of fremantle, local government, notre dame university, tourism, Uncategorized by freoview on March 13, 2019

 

Too many tourists

 

A friend sent me this screen shot, presumably from Facebook, and I was flabbergasted by the comments made by Fremantle High Street resident Julie Morgan, who will probably stand for City Ward again at the next Council election in October.

Morgan is also on the committee of Fremantle Now, the former BID, that is there to support local traders.

Fremantle does not have too many tourists, as is clear when one hears the complaints of so many struggling retailers. The hundreds of tourists who come into Fremantle can’t be compared to the millions who visit Venice in Italy and literally overrun it.

Weekend suburban ‘tourism’ is what keeps Fremantle alive and if that stopped we would be in even bigger trouble and more shops would close.

“Tourists” of Notre Dame University students and staff are the majority of cafe customers on weekdays. Without them many of our West End cafes would have to close because of lack of trade.

Festivals bring thousands of people to Fremantle and while these “tourists’ might not go shopping on those festival days they become aware of the businesses and things Freo also has to offer.

It is irrational and wrong of Julie Morgan to claim that Fremantle has too many tourists. It’s a ridiculous statement, but that comes as no surprise, because she also had No More Notre Dame signs in her office windows in High Street. What’s going to be your election slogan, Julie? Fremantle needs fewer people?

Fremantle needs more, many more, visitors and shoppers and many, many more tourists seven days a week, and it needs many more people working and living here, so that it will be activated and revitalised.

Roel Loopers

HIGH STREET BEAUTIFICATION A DELIGHT

 

 

A lot of people have commented to me on how good Fremantle’s historic High Street is starting to look now that the City of Fremantle is in the process of removing the yellow foil of the Felice Varini Arcs D’Ellipse artwork and partly or totally paint the facades of the gorgeous buildings.

The building at 10 High Street still does have the yellow foil attached but that is because architect Michael Patroni, who owns the building, wants to take it all the way back to the original tuckpointed facade, and no worries, the City won’t pay for that.

It’s great to see heritage building beautified, but that does not mean I condone the mess  the city administration made out of the fantastic public artwork and not doing their homework about how to safely remove the foil. That should not have happened.

I hear that the City also wants to install more seating along High Street and that no doubt will be welcomed by tourists, locals and Notre Dame university students

Roel Loopers

Comments Off on HIGH STREET BEAUTIFICATION A DELIGHT

FROM THE FREMANTLE FPOL COMMITTEE

Posted in city of fremantle, city planning, community, local government, politics, Uncategorized by freoview on November 15, 2018

 

The needed stabilisation of the North Bank foreshore in North Fremantle created the longest debate of the evening at the Fremantle Council FPOL Committee on Wednesday evening.

Questions were asked why the City of Fremantle should spend money on it when clearly the onus had been on the developers at the time, who went into receivership, to build a seawall to protect the residential properties.

Councillors also made it clear that the City would not be able to spend approximately $ 600,000 on this so it was a long way away from the issues being resolved.

Staff were asked why the elected members had not received more information, as they had requested some months ago when the item came before the committee, so the item was deferred and will come back to council in about three months.

Another long debate was about the implementation of a Sustainable Events Policy, which would demand that plastic water bottles, straws, balloons, styrofoam, polystyrene, etc. would no longer been used at Fremantle events.

The High Street/Stirling Highway project will need EPA approval so that will change things a little but the City is still required to remove FERN from Montreal Street and hand over the site to Main Road by the start of February next year.

The preferred builder for the Fremantle Park sports and community home was approved, as were the well overdue two zebra crossings on Marine Terrace, and the extension of the lease for the South Beach kiosk.

Also approved was that Cleanaway will be responsible for the collection of the new FOGO green organic waste collection.

An offer has been made for the sale of 12 Holdsworth Street, but that was a confidential item, so I had to leave the chambers. This is the building where the Fremantle Dental Clinic is in, which offers a great service to those on pension, concession and health cards, who can otherwise not afford to go to a dentist, so the city should lobby State Government that the dental clinic will remain in Fremantle as it is needed here!

Roel Loopers

Comments Off on FROM THE FREMANTLE FPOL COMMITTEE

%d bloggers like this: