Freo's View


Posted in architecture, city of cockburn, development, heritage, Uncategorized by freoview on April 12, 2018


Energy Museum 2

Energy Museum


My blog post yesterday that the sale of the former Fremantle Energy Museum building means the end of the M/27 residential development by the MATCH Groups was not correct, so I copy their media release below for your info:

The completed restoration works by M/Group of the original S.E.C Building and former Western Power’s Energy Museum at the Fremantle Substation site in Parry Street, is another example of how M/Group has worked effectively with the City of Fremantle and State Heritage Council to support the integration of valuable heritage fabric into contemporary urban living.

The property, which sits adjacent to a boutique Match apartment development that overlooks parkland at its rear, has been released for sale under an Expression of Interest (EOI) campaign; opening the door for a range of potential uses.

Mr Lloyd Clark, Managing Director of M/Group, said the apartments on this site are already 35% sold, and the renewed heritage building will be on a separate green title. He said the opportunity to build a business on this site comes with inherent character and is surrounded by an established and new residential community.

“The planned apartment building, M/27 by Match, will be home to 40 boutique apartments and is due to commence construction in late 2018,” he said.

“The opportunity to take ownership of the building certainly opens the door for a ‘Bread in Common’ type food and beverage venue, although could as easily be adapted for boutique office space. The purpose of our work on this site is to, perhaps ironically, create new energy. It is a great opportunity for a potential proprietor in a great location.”

Match, which is part of M/Group, is the company behind the highly celebrated Heirloom by Match heritage renewal and is currently in the construction phase of the M/28 by Match boutique apartments in South Terrace.

The company prides itself on introducing design-focused apartment product that enhances the streetscape and activates living space in strategic locations.

The heritage works on the heritage building, undertaken by M/Group’s building division M/Construction, have included the restoration of existing brickwork, refurbishment of metal window frames and the restoration of existing large timber sliding doors.

The sale of the building is being managed by Knight Frank and more information can be obtained by contacting James Baker on 0418 912 007.

For more information on the limited number of parkside M/27 by Match apartments, visit or contact 0432 660 066.

Roel Loopers


Posted in architecture, city of fremantle, development, heritage, property, Uncategorized by freoview on April 11, 2018


Energy Museum

Energy Museum 2


It is disappointing to see that the MATCH Group has abandoned their plans for the M27 development of the former Energy Museum site at Parry Street in Fremantle.

The building is offered for sale on the property pages of the West Australian today.

The development would have seen a four-storey residential apartment building behind the heritage listed building, while the former museum building would have been developed into a Bread in Common style restaurant and retail hospitality venue.

Also disappointing to read in the West that Silverleaf Investments director Gerard O’Brien has stated that if JDAP does not approve the Woolstores shopping centre site development his company will pull out and only refurbish the boring existing building.

O’Brien told the West, as he has told me, that they are only the custodians of their buildings. If you are serious about that statement, Gerard, why not put just a bit more additional effort in to get it right and deliver Fremantle a truly exceptional and iconic building. You can do it. Come on!

Roel Loopers

UPDATE! Only just now at 10.20pm read an email from the Match Group that they have not abandoned plans to develop, but will need to get more details as to why they put the Energy Museum building up for sale, so stay tuned until I have talked to them.


Posted in architecture, city of fremantle, development, Uncategorized by freoview on June 27, 2017



It appears that the MATCH Group have quietly postponed or abandoned their plans to develop the former Energy Museum site in Fremantle’s Parry Street.

All the signs to promote the mixed development of residential and commercial accommodation have been removed from the building’s facade.

Plans were for a four-storey residential new building behind the old one and the former museum transferred into a Bread in Common style restaurant and bar and other retail on street level.

While the delay is disappointing it is also understandable as there is a lot of apartment development happening in Fremantle and the Heirloom by Match building still has apartments for sale.

Real estate experts say their is a glut of apartments in the Perth metro area and an oversupply of them, so developers will probably have a bit of a wait and see attitude to see where the market is heading before realising plans that already have been approved.

Roel Loopers


Posted in development, fremantle, real estate by freoview on April 26, 2016


The M/27 residential apartment and commercial heritage development of the former Energy Museum at Parry Street is now open to start selling apartments, so if you want to live the Freo lifestyle close to Clancy’s, the tennis and bowling clubs and the St Patrick’s Basilica, check out the website:

Forty boutique apartments will be built starting from $ 450.000.

The development will be done by the MATCH group who are at present developing Heirloom, the former Dalgety Woolstores site just around the corner at Queen Victoria Street.

It is exciting to see so much development in the east of the CBD that has been floundering for far too many years.

Roel Loopers

and for the cynics among my readers, this is not an advertorial and I don’t get a cent paid to publish this and I also have not been promised a free apartment, or one at a reduced price. I simply like to support what goes on in Freo.


Posted in city of fremantle, development by freoview on July 7, 2015


There are community concerns about the micro-brewery and mixed-use development proposed for the former Fremantle Energy Museum site at 12 Parry Street with some people worried about a pub so close to St Patrick’s and local schools.

While I don’t see a big problem having a micro brewery and restaurant there I do believe the proposed five-storey residential building behind it is too bulky and high for the location, as it is surrounded by low-rise heritage buildings such as the Basilica and the former school buildings at Princess May Park. The bulk of the building would have a big impact on the also heritage-listed residence behind it at 3 Quarry Street.

One also needs to question the need to demolish the Easter part of the Energy Museum building, as it should remain intact, and architects will just have to work around that.

There is a lot of development going on in the East of the CBD and that is a good thing, especially since there will be more people living in that run down part of town, but there is also a charm about many of the older buildings in the area that needs to be respected. The proposed mixed-use development behind the Energy Museum does not show respect for or reflect on the heritage of the site and the surrounding buildings.

Roel Loopers


Posted in city of fremantle, development by freoview on June 14, 2015


Developers MATCH are proposing a micro brewery for the mix-use development of the former Fremantle Energy Museum building at 12 Parry Street which has as neighbours across the road the Basilica and Clancy’s and is only a stone’s throw from the HEIRLOOM BY MATCH residential development of the former Dalgety Woolstore at Queen Victoria Street.

The proposal for a five-floor 4o residential apartments development and street level micro brewery would greatly assist the activation of the East of the CBD, where other new development is already under way or short before commencing.

The former Boys School as Princess May Park should also find new operators soon and I noticed development activity next to the Australia Hotel at Beach Road as well on Friday, so there is a lot going on in the east end of Freo.

Roel Loopers


Posted in development, fremantle, MATCH by freoview on March 4, 2015

energy museum

Property developer MATCH has purchased the former State Energy Commission substation and Energy Museum on Parry Street through an investment fund.

The heritage building will be restored and developed into 40 residential boutique apartments and a restaurant.

MATCH is of course already developing the nearby Fort Knox woolstores in the Heirloom by Match project.

The substation building was going to be developed by Bruce Moriarty but he pulled out to concentrate on a residential building on Quarry Street just around the corner.

The news that MATCH is now developing there is great news for the East End of Fremantle that is in desperate need of revitalisation. Things are looking up for Fremantle!

Roel Loopers



Posted in architecture, fremantle by freoview on August 21, 2014

The sale of 7 Quarry Street by the City of Fremantle to Fremantle Park Investments(FPI) is in jeopardy due to the National Rental Affordability Scheme(NRAS) Credits no longer being available to FPI.

The City believes it cannot enter an agreement with FPI unless affordable housing is part of the development,while the FPI through its solicitors argues the sale of the property should go ahead because the withdrawal of the NRAS credits is not their fault.

The City wants FPI to investigate if they can come up with a similar proposal of a percentage of affordable housing in collaboration with other organisations, so one can only hope this won’t become a costly legal exercise.

FPI is the company of developer Bruce Moriarty who pulled out of the proposed development of the former Energy Museum site, to do the Quarry Street development instead. I hear though there are other parties interested in developing the museum site.

Roel Loopers


Posted in fremantle by freoview on January 27, 2014

What really is going on with development in Fremantle? We have been through the hype of City of Fremantle PR, brochures, media reports, all gushing about the enormous investment in our inner city, but how much of it will actually happen in the near future? The Queensgate and Point Street developments are at least 4 years away from commencement, and how long it will take for the Civic Centre at Kings Square, is anyone’s guess.

Mid next year a commissioner will take over in Freo and will start implementing the amalgamation, which will no doubt slow down planning applications and approvals, and the planned development by Fremantle Ports of Victoria Quay will be competition for Freo’s CDB properties.

One of the reasons for allowing higher buildings in Freo’s CBD was the development of the Woolstores shopping centre into massive residential, with the consultants telling council that the owners, GE Money, would walk away from the development unless more height was allowed. But nothing has happened there since we were shown initial building design plans, and now I hear the rumours that the owners want to sell the site and others they have at Queen Victoria Street.

We still have not heard from Sirona Capital either when they will finally start renovating the former MYER building, and consistant rumours are that the Department of Housing will not move there and maybe not to Fremantle at all, as announced by State Government last year. A few weeks ago Many 6160 was advertising to get new tenants for the retail ground level and first floor workshops, so that would be an indication of more delay for the development, but City officials tell me they are not aware of another delay.

I also hear that the development of the former Energy Museum at Parry Street could well be delayed or even stopped.

Uncertainty is not good to give investors and developers confidence in Fremantle, and clever PR  alone won’t convince anyone that all is good in Freo. Time for our leaders and developers to put us in the picture, and give us a time-line for all that development traders in our city are desperately waiting for.

Roel Loopers


Posted in fremantle by freoview on July 5, 2013

Property developer Bruce Moriarty is a controversial personality in Fremantle who has his fans and critics, especially after the less than average development he did on the Rose Hotel in North Fremantle. Bruce wrote a Thinking Allowed in the Fremantle Herald today with the headline NEW ENERGY.

Is Fremantle in a cycle of change and renewal?  No doubt about it. But it is doubtful it will all be for the better because we humans make mistakes and sometimes get it wrong. But change for the better is positive and needed and I agree with Bruce on that. I also agree with Bruce that the younger generations are bringing a new energy to our city. We have great young musicians, artists, economists, architects and business people. One only has to look at photographer Adam Monk who almost on his own is trying to get all the heritage buildings in the West End of Fremantle lit up without any personal gain at all.

I agree with Bruce that Fremantle needs higher density housing and that people need to become more realistic about the amount of living space they want while living in city centres. Housing that will be affordable to students, families and low income earners should be a priority on our list of what we want to achieve for Fremantle, but so should be the protection of our heritage and unique character of our city. It can go hand in hand but it needs restraint from developers and council.

Bruce is right of course that closing businesses is not unique to Fremantle but part of the economic cycles and the Global Financial Crisis and let there be no doubt that it will get worse before it gets better. Patience and trying to hold out are the keys, as are our city’s willingness to embrace positive change and development. Fremantle will not stay the same and neither should it because the world evolves and we can’t remain stagnant.

The development of the former Energy Museum by Bruce Moriarty will give us a real indication on how serious Bruce is about good development in Freo and if his claim that for him it is all about securing opportunities without making the big bucks is true. Time will tell.

Roel Loopers

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