Freo's View

VISIT FREMANTLE, EVEN WHEN IT IS MELVILLE

Posted in city of fremantle, local government, marketing, PR,, Uncategorized by freoview on October 20, 2019

 

I thought I was pretty on the ball and well informed but I must have totally missed a more recent council amalgamation. On Facebook this morning VISIT FREMANTLE gushes about  the Top Dup Donuts shop in Willagee, but I believed Willagee was in the City of Melville.

Yesterday a letter writer from Palmyra complained in the Fremantle Herald, what is happening to our city. He meant Fremantle and is clearly not aware that he lives in Melville.

I am all for a bigger Fremantle and local government reform, but until that happens Visit Fremantle should really promote Freo businesses.

Roel Loopers

FREO LANDING ON THE MOON STATIONARY

Posted in city of fremantle, retail, Uncategorized by freoview on August 6, 2019

 

 

Port Stationary

 

When I mentioned all the long-established businesses in Fremantle last week I forgot to mention Port Stationary in the west end of High Street.

I walked by there today and saw this sign stating the business has been with us since the landing on the moon 50 years ago so that is very impressive.

Roel Loopers

 

POWER FAILURE BLACKS OUT FREMANTLE

Posted in city of fremantle, electricity, Uncategorized by freoview on August 2, 2019

 

 

A big power black out in Fremantle and the Western Suburbs was not a great start to the Friday morning. Residents and businesses in North Fremantle, the CBD, Beaconsfield and elsewhere were without power till 11 am.

The Express Cafe at the B Shed Rottnest ferry terminal closed due to lack of power and the J Shed artists were also idle for some time.

Western Power says that 40.000 homes were without power.

Roel Loopers

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FREMANTLE COMPETITIVE LEASING POLICY UNFAIR TO ESTABLISHED BUSINESSES.

Posted in art, arthur head, city of fremantle, local government, retail, shopping, traders, Uncategorized by freoview on June 11, 2019

 

Item 1906-1 on Wednesday’s FPOL Committee agenda of Fremantle Council raises interesting questions as to why the City of Fremantle has a ‘competitive manner leasing policy’ for its properties.

The item is about renewing the lease of the Fremantle Public Golf Course at Montreal Street and officers suggest that Councillors agree to an exemption of the competitive manner leasing policy because the Lessee has a proven record.

I believe it is pretty fair to extend the lease for the present Lessee but question why that does not apply to other Lessees or License Holders in Fremantle, such as the artists of the Bathers Beach Art Precinct.

It is not as if the competitive policy allows the City to get more money for its properties, because the City sets the rents, so it can only be about wanting change for no practical reasons.

Why does the City want established artists who have been professionally and successfully operating to engage in a competitive process, when there is no guarantee that new artists will be equally successful and able to pay the rent? There have been several failures at Arthur’s Head where at the end the City had to write off outstanding rent because it was not recoverable.

There are not many sculptors who still do traditional life-size bronze sculptures the way Greg James does at J Shed, so that should qualify as unique as well.

Jenny Dawson has run her ceramic art business successfully for twenty years at J Shed and pays full commercial rates to the city, which are determined by an outside consultant.

I have heard the argument from Councillors that if the artists pay commercial rates at Arthur’s Head it won’t be difficult for them to pay full rates elsewhere in Fremantle, but that is bollocks, and even more so for retail art galleries such at Glen Cowans and David Giles.

Establishing a small business is bloody hard work, and starting somewhere else all over again sets back a business by years, so it is time Fremantle Council reconsidered its competitive manner leasing policy because all it does is penalise successful established businesses, and that is very unfair.

Roel Loopers

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ALL THE FREMANTLE BUSINESS AWARD WINNERS

Posted in business, city of fremantle, fremantle chamber of commerce, Uncategorized by freoview on June 8, 2019

 

The Fremantle Chamber of Commerce emailed me all the winners of Friday night’s business awards ceremony at the Esplanade Hotel so here they are:

CITY OF FREMANTLE LEADERSHIP AWARD SUSTAINABLE ENTERPRISE: THE RAW KITCHEN-ZERO STORE

CITY OF FREMANTLE LEADERSHIP AWARD DESTINATION MARKETING CAMPAIGN:
Fremantle Ports Quay to Summer Campaign

TAMS EXCELLENCE AWARD MARINE, ENGINEERING & DEFENCE INDUSTRY: IKAD Engineering

EXCELLENCE AWARD PROFESSIONAL SERVICE: Centre for Accessibility

NOTRE DAME EXCELLENCE AWARD INNOVATION: WA Maritime Museum

AWARD FOR OUTSTANDING EVENT: City of Fremantle – Street Arts Festival 2019

TELSTRA AWARD FOR BEST RETAIL: Glen Cowans Fine Art Photography Gallery

AFA AWARD FOR BEST ATTRACTION: WA Maritime Museum-The Antarctica VR Experience

PEOPLES CHOICE AWARD: PERCY FLINT

BUSINESS OF THE YEAR: WA MARITIME MUSEUM

BUSINESS FOUNDATIONS SCHOLARSHIP WINNER: THE RAW KITCHEN – ZERO STORE

DANICIA QUINLAN NEW FREO CHAMBER CEO

Posted in business, chamber of commerce, city of fremantle, Uncategorized by freoview on March 6, 2019

 

CEO

 

The Fremantle Chamber of Commerce has announced that Danicia Quinlan will be the new CEO from March 11.

Here is what they wrote:

Danicia is an experienced business leader and strategist, with a passion for organisational change, social and economic development and creative implementation, built across 25 years of management, corporate consulting and leadership roles. 

Her diverse background has included management positions with the Fashion Council WA, Woodside Energy, BHP Billiton and the City of Westminster in the UK. She has a close working relationship with Tourism WA, State Government Agencies and the City of Perth.

Danicia also has a successful project and consulting track record.  Her high profile work has included a social and economic impact for Fremantle Ports Outer Harbour Project, Boddington Gold Mine and a closure plan for Kalgoorlie Consolidated Gold Mines. Most recently she has worked with Block Branding on a WA regional food producer awards initiative for the Department of Primary Industries and Regional Development

A 2004 Business News 40 Under 40 Award Recipient and a Foundation for Young Australians Youth Leaders Delegate, she has also held positions on the boards of Fashion Council WA, Style Aid Committee for the WA Aids Council, FPWA Sexual Health Services, WAAPA’s 25th Anniversary Committee and Royal Perth Yacht Club.

Fremantle Chamber of Commerce President Ivan Dzeba said: “Danicia’s diverse background will add significant experience and depth to the Chamber’s team and we look forward to working with her to deliver on the Chamber’s new strategic plan and engage with local Fremantle businesses to maintain and develop a thriving business community”.

Roel Loopers

NEW FEMALE CEO FOR FREO CHAMBER

Posted in business, chamber of commerce, city of fremantle, Uncategorized by freoview on March 6, 2019

 

When is an exclusive not an exclusive I wonder, because while I have had confirmed that the next CEO of the Fremantle Chamber of Commerce is going to be a woman who is a resident of Fremantle, I have not been able to find out who she is.

There is a rumour that it is an East Fremantle lady who works in the fashion industry, and while I do have her name I am reluctant to publish it without having confirmation from the FCC.

Stay tuned! 😨

Roel Loopers

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FREO CHAMBER OF COMMERCE LOOKING FOR NEW CEO

 

olwyn willams

 

The position for a new CEO for the Fremantle Chamber of Commerce is advertised on SEEK, so that means that the vivacious Olwyn Williams will be leaving the Freo Chamber.

Williams took over from Tim Milsom three or four years ago and was a very strong voice for Fremantle’s traders.

From the Seek.com website:

The Fremantle Chamber of Commerce (FCC) is focused on economic development across the Fremantle region and its purpose is to build, support and sustain strong business activity and growth. As an advocate for business, FCC has been part of the fabric of Fremantle for well over a century and is committed to its future.

Fremantle has an eclectic mix of economic sectors including one of the Western Australia’s major tourism destinations, main street retail and commercial centre, a key hub for port, marine, trade and logistics, a university town, an innovative industrial zone and a centre of creative economies.

A strong and robust business sector is a conduit to develop Fremantle’s economy and workforce and grow its community

About the role

The Chief Executive Officer is to promote the Chamber as a recognised voice and forum for business opinion on matters affecting the retail, tourism, commercial and industrial base of the City of Fremantle.

Key Responsibilities include but not limited to:

Leadership:

Making Fremantle the place for business and include representing the business community to influential stakeholders.

Leading the region’s business community by promoting a robust environment and enhancing economic activity throughout the Fremantle region.

Identify new avenues for future economic growth.

Prepare a strategy on how to deliver the Greater Fremantle Action Plan (GFAP) with key stakeholders.

Sustainability & business growth:

Strengthen FCC’s three business revenue streams, namely membership, building management and export documentation.

Prepare a comprehensive business development strategy which connects all three revenue streams.

Business operations & finance:

Responsible for the finance performance of the organisation.

Prepare annual budgets, monitor and control expenditure.

In association with the FCC Book Keeper and Treasurer ensure that accurate financial reports are submitted, on time, monthly to the FCC Board.

 

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THE GREATER FREMANTLE ACTION PLAN

 

chamber function

 

Future Freo chairman Adrian Fini launched the Greater Fremantle Action Plan by the Fremantle Chamber of Commerce in the Australia II gallery of the Maritime Museum on Thursday evening, in front of Minister Simone McGurk, Mayor Brad Pettitt and several councillors and CoF staff, as well as representatives from Notre Dame University, Fremantle Port, Silverleaf Investments and business leaders.

The 28-page Action Plan is well worth reading and I assume the Chamber will put it on line, as it is too substantial to address every item in it here on the blog.

FCOC chair Ivan Dzeba said that Fremantle is already a great place but it can be better, while Adrian Fini said that we do need change and will fall apart if we don’t move forward.

We need to ask ourselves what is Fremantle’s strength and cultural identity, and we have great opportunities which need great leadership, but growth in technology will take shoppers away, but Fremantle has unique offerings that other shopping precincts do not have.

There is a deep journey ahead that demand teamwork with council, businesses and the community working together, Fini said.

The Greater Fremantle Action Plan records Freo’s strengths as having:

  • Dynamic economy particularly in transport and related industries, the arts and receational services, accommodation, food and health care
  • A unique profile consisting of heritage strength and character
  • Fremantle Port remains Fremantle’s most important industry
  • Fremantle has a unique combination of the knowledge economy and creative industries
  • Health services and related sectors continue to play an important role despite the downsizing of Fremantle Hospital
  • Fremantle has a global reputation as a tourist destination

 

So what are the plans for action?

 

Create the Conditions

  • Business attraction plan
  • Destination marketing campaign
  • Develop financial incentives
  • Policy and regulation review
  • Complete structure plan
  • Develop infrastructure to support a cultural plan

Connecting People, Places & Markets

  • Planning for affordable housing
  • Improvements to urban realm in commercial areas
  • Improvements to public transport
  • Sophisticated city centre parking plan
  • Connected cycle path network
  • Improvements to regional connections
  • Improvements to visitor booths and wayfinding
  • Improvements to pedestrian access

Promoting our Place

  • Broader and more unified approach to marketing
  • Develop relevant Fremantle ‘apps’
  • Unique brand development
  • Expand toursim accommodation
  • Explore new tourism opportunities
  • Grow conference/events industry

 

Roel Loopers

 

 

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TO BID OR NOT TO BID IS THE FREO QUESTION

Posted in bid, city of fremantle, hospitality, local government, retail, tourism, Uncategorized by freoview on March 20, 2018

 

The City of Fremantle is seeking the community’s views on the best way to promote Fremantle as an attractive destination to shop and enjoy.

The City of Fremantle’s current marketing activities include the Fremantle Story website, magazine and social media platforms, school holiday activities and other promotions and also the Fremantle Business Improvement District (BID).

Fremantle BID is funded through the City Centre Differential Rate levied by the City of Fremantle on commercial properties with the Fremantle CBD.

Local businesses are being asked if they support continuing the existing model, or would prefer to see the City’s destination marketing budget combined with the differential rate funds to expand the overall program.

The one-year funding agreement with the BID due to expire at the end of June.

The City worked with the business community to set up Fremantle BID in 2012 to address the economic impact of many years of decline in daily visitor numbers to Fremantle’s CBD.

It was a five-year program to support local businesses, with funding extended for a further year in 2017. In that time, the City has contributed around $2.2 million to the BID in differential rate funds.

 

The alternative model would establish a group of marketing professionals and business representatives to advise the council on how to get the best value from marketing activities and the biggest benefit for local business.

Under this proposal, the City’s funding of Fremantle BID would cease at the end of the current financial year.

People can find more information and provide their views on the proposal on the My Say Freo website.

 

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