Freo's View

FREO BID LOOKING FOR CEO

Posted in bid, city of fremantle, Uncategorized by freoview on August 16, 2017

 

Fremantle BID is currently seeking to fill the position of Chief Executive Officer. Full details are below:

Fremantle BID
Chief Executive Officer

(Part-time position 22.5 hours per week contracted to 30 June 2018)

POSITION DESCRIPTION

The Fremantle Business Improvement District (BID) was established in 2013 and was the first BID in Western Australia.

As an independent, not-for-profit company, the Fremantle BID operates on behalf of its members – the Fremantle CBD businesses and property owners – to improve the business environment. The BID takes a collaborative leadership approach to activation to build the economic wellbeing of the CBD.

CEO Role:

The CEO role is fundamental to the success of the Fremantle BID.  This position is a key strategic role within a small organisation and requires a high level of skills in relationship building, management and governance, setting and implementing strategies and business plans and working to a budget within limited time frames.

The ideal candidate will have the ability to lead and manage proactively, be self-motivated and able to formulate and drive ideas with a ‘can-do’ attitude. The candidate will preferably be well connected, respected and influential in the Fremantle community.

This position reports to a Board of Directors.

Salary range: $50,000 – $55,000 (to be negotiated)

Essential requirements:

  • Strong oral communication and relationship building skills
  • Ability to manage and work within a small team – including Board members.
  • Governance and budget/finance management skills
  • Report and written communication skills
  • Ability to work under pressure and with a range of different stakeholders including contractors, retailers, business owners, developers and government organisations and agencies

 Preferred requirements:

  • Relevant degree
  • Financial knowledge
  • Retail background
  • Marketing and customer service skills and experience
  • Broad knowledge and experience in the Fremantle community/business
  • Experience reporting to a Board
  • Fund raising and grant experience

To apply:

  • To apply, please send your application to bid.fremantle@gmail.com by 5pm, Friday, 1 September 2017
  • The detailed position description is available HERE
  • Applications close at 5pm, Friday, 1 September 2017

WE HAVE A COMMON GROUND TO SUPPORT FREO TRADERS!

Posted in city of fremantle, retail, shopping, Uncategorized by freoview on July 4, 2017

 

COMMON GROUND the retail collective in Fremantle High Street has moved to the smaller premises next door in the same building.

These are challenging times for retailers all over Australia and they need the support of the entire Freo community.

It would be nice to see the Fremantle Chamber of Commerce taking positive action and support our traders through promotion, rather than just criticising the City of Fremantle,

The Fremantle City marketinging department and BID should get the support from an organisation that claims to represent the business community.

Roel Loopers

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FREO BID APPOINTS INTERIM CEO

Posted in bid, city of fremantle, retail, Uncategorized by freoview on May 31, 2017

 

Fremantle BID-Business Improvement District has appointed Nicci Workum as the interim CEO of the retail support organisation after the shock resignation of Tim Milsom, who quit after only three months.

Workum will work part-time only from Monday to Wednesday.

She has been working with BID for two and a half years and has been a board member of several NGOs, including the Conservation Council of WA.

Roel Loopers

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FREO BID NEEDS PRIVATE BACKERS

Posted in bid, business, city of fremantle, retail, Uncategorized by freoview on April 13, 2017

The Fremantle Business Improvement District-BID will be extended by another three years, but subject to yearly performance criteria.

The City of Fremantle charges CBD businesses an additional differential ‘city centre commercial rate’ and BID will receive $ 356,394.00 for the next financial year to promote and assist inner city traders.

I believe the real issue for BID is to get substantial additional funding because nearly two-third of the money they receive from Fremantle City goes to paying staff, office rent and outgoings, so not much is left to support our traders.

It will have to be seen if private operators are willing to back BID with additional funding, because if not the future of BID is going to be shaky.

Roel Loopers

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IS BID GOOD FOR FREO BUSINESS?

Posted in city of fremantle, retail, shopping, tourism by freoview on February 27, 2017

I am surprised to hear Fremantle Council has again deferred a decision about extending Fremantle BID-Business Improvement District.

Surely by now Council should have made up their mind if BID is good for Fremantle retailers or if it is better to handle all the marketing in-house at the CoF’s Economic Development and Marketing Department. I have no doubt Director Tom Griffiths will have strong views on this and Councillors should listen to his expert advise.

It is interesting that the Fremantle Chamber of Commerce opposes the continuation of BID, which must be a clear sign that the two organisations did not work and communicate well together, but the Chamber is also critical about just about everything the City is doing, so there is a lot of room for improvement there on all sides.

I am not sure what it actually is the Chamber of Commerce does for traders, especially smaller ones in Fremantle, as their main activity seems to be to organise parties. One has to wonder if networking between members is going to benefit any of the small retailers or cafes.

Is a Sparkling&Oysters Twilight Sail, Business Luncheon, Sundowner with Westpac, or Tourism Industry Sundowner with Quest really doing anything to promote, support and market Fremantle retailers to potential customers?

For BID to survive though and get support from the City of Fremantle and CBD businesses it needs to have a clear concept and understanding of what its role is.

I for one don’t believe BID should be organising major events, as the CoF and external event organisers already do that. But it should be one of BID’s roles to connect Freo businesses with events or run promotional events concurrently with major events in the CBD. An early weekdays loyalty card/App system might also attract more shoppers into town at the start of the week.

One thing BID and or the City of Fremantle also could do is promote Fremantle in Perth. A pop-up shop near the railway station there would be an idea, or people with sandwich boards, as would be a pop-up Visitor Centre at Pioneer Park on event days and when cruise ships arrive in Fremantle Port. We need to do more little things better and more often.

The best way to move forward is to get rid of egos and for BID, the Chamber and the City to work closer together for the benefit of all Freo businesses.

BID’s new CEO Tim Milsom is a hands on man with a can do attitude and that is the positive energy we need and want in Fremantle, so why not do a one-year trial period at least to see if Milsom can reinvigorate BID.

Roel Loopers

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BETTER BID BETTER BUSINESS

Posted in bid, chamber of commerce, city of fremantle, retail, tourism, traders by freoview on February 9, 2017

The decision to continue with the Fremantle BID-Business Improvement District was deferred on Wednesday evening by the City of Fremantle’s Finance, Policy and Legislation Committee because members were not convinced that BID has found its niche yet, in what Chair Andrew Sullivan called the Holy Trinity of BID, the Chamber of Commerce and the CoF. It had five years to find that focus.

New BID CEO Tim Milsom told the Councillors about plans for new events, markets, getting external funding etc. but the elected members questioned if it should be BID’s role to organise events or rather to connect traders better with events the city and outside organisations already put up.

How do businesses, especially retailers, get to benefit from events and what are the programs, outcomes and benefits councillors asked.

Olwyn Williams, the CEO of the Chamber of Commerce spoke against extending the BID contract for another three years.

It was questioned how effective and successful BID could be when relying on a handful of volunteers and staff.

BID has been successful with running treasure hunts during school holidays which attract large numbers of children with parents who stay in Fremantle long, discover new businesses and often come back a second day to do the whole list.

For example the Sculpture@Bathers show could have a fringe events where artists who are not invited to the main show on Bathers Beach exhibit their sculptures in the windows of shops all over Fremantle and walking tours to view them could be organised by BID. Retailers could offer specials to people who come to events and tap into social media more and better.

For BID to want to organise new markets they should realise that there are already too many markets around Perth according to unhappy stall holders. The Friday night market at Princess May Market failed to attract new people and the Fremantle and E Shed markets, and the very successful South Beach food market and Growers Green farmers market cater for weekend visitors already.

The challenge for BID, the Chamber of Commerce and the City of Fremantle is to attract visitors to Fremantle at the start of the week. Freo is doing okay on Fridays and quite well on Saturdays and Sundays, but needs to get busier the first four days of the week. What can be organised to turn Freo from a weekend destination into an all week one?

I think the City will extend BID but it would require that the organisation deeply contemplates its role and find its focus because it has not been able to do that in BID’s first disappointing five years.

If my information is right I understand BID bought the artwork in front of Bathers Beach House and that is definitely not their role.

It should not be up to the CoF to come up with new ideas for BID because the concept is that this independent organisation would cut through red tape and connect with traders. If BID has a lack of concept, focus and ideas than the City’s marketing and economic development department might as well do it in house an use the $ 350,000.00 a year BID has been getting the last five years.

 

Roel Loopers

NEW FREO BID CEO A BREATH OF FRESH AIR

Posted in bid, business, chamber of commerce, city of fremantle by freoview on January 26, 2017

I hear there will be fantastic news for the Fremantle business community when the former CEO of the Chamber of Commerce will be signed up as the new CEO of the Fremantle BID-Business Improvement District.

Unlike other FCoC heads the ever-smiling Milsom hardly ever complained about Fremantle council but with his can do attitude proactively initiated events to the benefit of everyone in Freo.

I fondly remember when Milsom suggested to have an Indonesian show at the Bathers Beach Sunset Food Market and he found out on the Saturday morning that the musicians had arrived but without instruments. No worries for Milsom who borrowed, begged and hired the instruments required and the evening was a great success.

That is the kind of positive problem solving attitude that Fremantle needs, so welcome back Tim. I am delighted!

Roel Loopers

FOUR DAYS FREO FIESTA FUN

Posted in australia day, fremantle by freoview on January 24, 2017

a3-poster-freo-fiesta1

Fremantle BID and local traders have collaborated to organise four days of FREO FIESTA fun over the four day long Australia Day weekend.

If you can’t read the poster above go to the http://www.fremantlebid.com website and check it out on line.

Roel Loopers

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FREMANTLE BID LIVES ANOTHER DAY

Posted in bid, business, city of fremantle, retail by freoview on November 10, 2016

The Fremantle BID, Business Improvement Business group lives another day thanks to a lifeline given to it with an amendment by Deputy Mayor Dave Coggin that stopped the outright ‘Officer’s recommendation’ rejection of BID’s application to renew it’s contract with the City of Fremantle for another five years.

The consensus among the FPOL Committee on Wednesday was that BID can survive if there is a stronger collaboration with the Chamber of Commerce and CoF and if Council gives BID more focussed directions on what its role is and what is expected of the group.

There were also strong expectations for BID to become more autonomous financially and not solely rely on funding from the City. Councillors expressed they wanted BID to find alternative financial support.

BID’s plans were considered too widespread and lacked focus, but a positive is that the group has attracted nearly 400 members out of an estimated eligible 600 businesses in the CBD, which was seen as an indication that BID has the support of the business community.

Roel Loopers

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FUTURE OF FREMANTLE BID GROUP IN DOUBT

Posted in bid, city of fremantle, retail, shopping, tourism by freoview on November 5, 2016

The FPOL committee of Fremantle Council will on Wednesday deliberate if it will extend the BID-Business Improvement District that was set up four years ago.

BID has applied for an extension of five years where it would continue to receive the differential rates the CoF charges CBD businesses which are members of BID, but the officer’s recommendation is not to do so and for the City of Fremantle to allocate that money to a few main events that will attract more visitors to Fremantle during the off season period where retailers and the hospitality industry struggle to stay afloat.

Even at the start of BID, when I was a member of the inaugural board, there was concern that staff costs were taking up too much of the allocated money and that there was not much left to significantly support and promote local businesses.

BID has been successful in my opinion with small things like treasure hunts during school holidays, but has failed to make a major impact.  BID did not offer substantially different ideas to create a tangible difference that could not be handled in-house at the City’s economic development and marketing department.

It might be better to have a small BID-like committee of business people and CoF staff that will become responsible for how the differential rate will be spent.

What Fremantle businesses need most is for the city to become a seven day a week shopping destination instead of just a weekend attraction. I believe that is where the differential rate money should be allocated to.

Roel Loopers

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