Freo's View

FREMANTLE’S SAFETY A WORRY FOR TRADERS AND SHOPPERS

 

FREO NOW-formerly BID-are writing to the Minister for Police and WA Police Commissioner about the escalating safety issues in Fremantle.

Shop owners are fed up with shop lifting, violence, anti-social behaviour and foul language in the CBD and want more police presence on the streets and stronger action taken.

Only a few months ago Fremantle residents and business owners were told that the crime statistics for Fremantle had been going down steadily, but that does not appear to be the case when one hears of a woman being assaulted at Mills Records and an armed robbery at Rip Curl.

Drug dealing and anti-social behaviour are daily occurrences in High Street near the backpackers on the corner of Henry Street, and so is shop-lifting all over the CBD.

When people feel unsafe in the inner city of Fremantle they will not come for shopping or to enjoy the entertainment our city often has on offer, so more needs to be done by WA Police because the City of Fremantle unfairly gets the flack for it.

More police walking the beat is essential to deter and prevent crime, but from my observations fewer officers are on the streets now than six months ago.

Our traders are doing it tough as it is, so they don’t need more stress and worries and getting abused by out of control vagrants.

Roel Loopers

FREMANTLE’S SECRET DESTINATION MARKETING

Posted in advertising, city of fremantle, hospitality, local government, retail, tourism, Uncategorized by freoview on October 8, 2018

 

The purpose of this report is to present to Council the City of Fremantle Destination Marketing Strategic Plan 2019 – 2020 and seek the adoption of the plan and associated 2018/19 Annual Implementation Plan. The Strategy has been developed by the Destination Marketing Working Group (DMWG) in line with the DMWG Terms of Reference (TOR). This report recommends that Council adopt the strategic plan and the annual implementation plan.

When the FPOL Committee of Fremantle Council on Wednesday deals with the agenda item above the public will be none the wiser about what the new Fremantle Destination Marketing strategy will be, since council has made the report confidential. Why?!

The City of Fremantle established a committee of marketing experts to advise council on what the destination marketing priorities and ideas should be, but the community and ratepayers are not to know the outcome of those deliberations? Why not? What can possibly be secret about this process that should be open and transparent. After all, it is paid for by Fremantle traders, who pay an additional deferential rate, that was supposed to be for BID, but Council abandoned that.

So please, Fremantle Council, make the Destination Marketing attachments of the FPOL meeting available to the public.

Roel Loopers

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FREO NOW RIGHT BY YOUR SIDE!

Posted in city of fremantle, hospitality, retail, shopping, Uncategorized by freoview on July 28, 2018

 

It was full house at the Fremantle National Hotel last night for the official launch of retail supporter FREO NOW, that attempts to replace the BID, which was abandoned by Fremantle Council, to make way for Destination Marketing.

FREO NOW CEO Karl Bullers, who owns the National Hotel,  said Fremantle traders need grassroots assistance to help their businesses grow and that FREO NOW would provide that.

There will be free business coaching for members and FREO NOW is looking for creatives to fill vacant shops at peppercorn rent to attract people to the Fremantle CBD.

There are plans for a small business expo and FREO NOW will be seeking federal funding.

“We have not given up on you! We will be right by your side” Karl Bullers assured the crowd, which included Councillors Waltham, Pemberton, Lang and Sullivan as well as last year’s Mayoral candidate Ra Stewart, Silverleaf Investments director Gerard O’Brien and Chamber of Commerce CEO Olwyn Williams.

I was flabbergasted that a shop owner who has been trading at Cantonment Street for over twenty years asked questions about why BID was gone and what Destination Marketing was, when all that has been published in the local media and on line extensively. It helps to inform oneself about what goes on in the the town where one trades!

On a very positive by note, it was really good to hear that Karl Bullers puts his money where his mouth is when he mentioned that Clint Clark from Port Jarrah was making the wardrobes for the new hotels rooms at the National Hotel, estimated to be opened by the end of August.

Roel Loopers

 

 

FREO NOW RETAIL SUPPORT LAUNCH

Posted in bid, city of fremantle, hospitality, retail,, shopping, Uncategorized by freoview on July 24, 2018

 

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The Freo Now-formerly Fremantle BID-Board is planning on how they can help small businesses over the next 12 months!

If you want to hear more come to the official launch this Friday from 5.30pm at the National Hotel – first drink is free!

Roel Loopers

 

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NEW DESTINATION FOR FREMANTLE MARKETING MANAGER

Posted in city of fremantle, local government, Uncategorized by freoview on April 12, 2018

 

There has not been an official announcement from the City of Fremantle yet, as far as I am aware, but there is the intriguing situation that Tom Griffiths, the Manager of the Economic Development, Property and Marketing Department, who has been pushing most for the Destination Marketing Fremantle concept and no longer supporting BID with the differential rates, will not see it through to fruition because he will be leaving Fremantle City to lead the  South West Group which is based at Garden City.

The South West Group is a voluntary organisation of six councils; Fremantle, East Fremantle, Cockburn, Melville, Kwinana, Rockingham.

Tom Griffiths has done a very good job at the City of Fremantle and will very much be missed. The challenge now is for the CoF to replace Tom Griffiths with another creative person and not a pen pusher.

Roel Loopers

CAN BID SURVIVE FREMANTLE DESTINATION MARKETING?

 

The future of the Fremantle Business District-BID is in doubt after the FPOL Committee of Fremantle last night approved the Destination Marketing Fremantle concept, which will see the additional differential rates CBD businesses pay go to the marketing department budget and no longer to BID.

It is very doubtful BID will be able to continue without funding from the City of Fremantle, although several councillors mentioned that there was a need for something like BID and that is had done grassroots work well.

There were public speakers in support of continuing BID and others supporting the new destination marketing strategy, but the consensus of the elected members was that a new marketing approach is needed and that BID was not the way forward.

Supporters for BID said BID was a lifeline and a voice for small retailers and that BID had businesses working together for the first time. That is true and nothing stops traders from continuing to work together in a kind of precinct format, I believe, so not all is lost and the good momentum BID created could continue.

BID wanted another 12 months extension and believed it could become self funding, but they had already been granted the extension and could not show they were raising enough money to be able to continue without council giving them the differential rates.

Councillors said this was not a debate about BID versus the destination marketing strategy but if Council wanted a new marketing approach for the city. It is not either or, Councillor Andrew Sullivan said. He also said the City needed to support the concept of BID and offer more support for retailers.

Councillor Rachel Pemberton said that we needed to acknowledge the incredible work BID had done and that BID was always about collaboration and grassroots level liaising with businesses, and that can continue.

Councillors agreed the City needed to try something different as the present marketing is not working and businesses are not happy with it.

Councillor Doug Thompson wanted to know before the item goes to full council next week who the marketing experts would be the marketing department wants on a panel of experts.

Councillor and FPOL chair Hannah Fitzhardinge said clarity had been lacking about what BID does and what the marketing department does.

I want to make one point that gets ignored at the Freo City marketing department and that is the lack of information the City sends out to tourist destinations in the city. More often than not the tourist guides at the Roundhouse are not informed about festivals and events, so they can’t send tourists to them. We have never had a poster or leaflets for example to promote the Winter Festival and other events that happen on the Esplanade. We have begged for info about the Hidden Treasures music festival, Street Arts Festival, etc.etc. We can’t even tell tourists what’s on at the Fremantle Arts Centre.

There is also no communication between the tourist destinations, so Roundhouse volunteers don’t know about special exhibitions or events at the Maritime Museum, Fremantle Prison, etc. That needs to be coordinated by the City’s marketing department and could be as easy as emailing a short list of what is on next week. It’s very good to get more people visiting Fremantle, but we need to be able to keep them here longer and tell them what else they can do.

Roel Loopers

FREMANTLE BID FUTURE IN DOUBT

Posted in advertising, bid, city of fremantle, economy, local government, retail, Uncategorized by freoview on April 11, 2018

 

The FPOL Committee of Fremantle Council will consider tonight the City’s future role in delivering destination marketing also known as the ‘place marketing’ service. Some of the reasons for it are :

The service aims to support the viability of the Fremantle business community by improving awareness of the overall Fremantle offering to visitors, improving perception of the overall Fremantle offering to visitors, and ultimately increasing visitation to Fremantle to provide opportunities for local businesses to capture expenditure.

The service encompasses the marketing of all business-to-customer or population-driven industries including (but not limited to) retail, hospitality, professional services and traditional tourism attractions.

Combining the City’s destination marketing budget with the use of the central area differential rate to enable a greater investment in destination marketing, and

Establishing an ‘arm’s length’ group comprised of a marketing professional as chairperson and key representatives from the business community with appropriate skills or experience in marketing to set the plan for:

the overall strategic marketing approach, including different stages over next four years

how to achieve ongoing business community engagement in marketing activities

appointment of a marketing agency and/or marketing contractors (via a normal City procurement process) to deliver destination marketing services, and

sponsorship of existing and new private events and grass roots business activation projects.

It is recommended that the destination marketing advisory group will operate for a four year period (2018/19 – 2021/22) with agreed terms of reference, and process for nomination and appointment by council. The group would make recommendations to council on matters related to destination marketing. In many ways, comparisons can be made to the way the Design Advisory Committee operates.

The Group will consider the ‘brand values’ and ‘unique selling points’ of Fremantle within the context of increasing competition from competing Perth metropolitan centres, global customer trends, disruptions to major industries such as retail, and the economic development aspirations of Fremantle.

Following organisations that have submitted letters of support: Experience Perth, Tourism Council of Western Australia, Fremantle Chamber of Commerce, Fremantle Prison, Fremantle Tourism Association, Fremantle Accommodation Association, Fremantle Markets, MANY 2.0 and Sirona Capital.

The current recipients of the differential rate, the Fremantle BID and some of its supporters, have submitted letters opposing the proposal. This is an expected and logical position for the BID to take as the recommended model requires discontinuing the BID’s funding after this financial year.

This report does not comprehensively evaluate the performance of the Fremantle BID but does assume that the recommendations in the report will deliver a more effective use of the differential rate money. That assumption is made by comparing the expected outcomes of the officer’s recommendation and the level of business support for it, against the level of support for the Fremantle BID and the outcomes delivered for the approximate $2.2 million in funding provided to the BID since 2012/13 FY.

One of the issues that is not addressed is that the additional differential rates are only paid by businesses who operate in the CBD, while the new destination marketing strategy will be for all of Fremantle, so how will the City make this fair for inner city traders that are paying the extra rates?

Roel Loopers

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TO BID OR NOT TO BID IS THE FREO QUESTION

Posted in bid, city of fremantle, hospitality, local government, retail, tourism, Uncategorized by freoview on March 20, 2018

 

The City of Fremantle is seeking the community’s views on the best way to promote Fremantle as an attractive destination to shop and enjoy.

The City of Fremantle’s current marketing activities include the Fremantle Story website, magazine and social media platforms, school holiday activities and other promotions and also the Fremantle Business Improvement District (BID).

Fremantle BID is funded through the City Centre Differential Rate levied by the City of Fremantle on commercial properties with the Fremantle CBD.

Local businesses are being asked if they support continuing the existing model, or would prefer to see the City’s destination marketing budget combined with the differential rate funds to expand the overall program.

The one-year funding agreement with the BID due to expire at the end of June.

The City worked with the business community to set up Fremantle BID in 2012 to address the economic impact of many years of decline in daily visitor numbers to Fremantle’s CBD.

It was a five-year program to support local businesses, with funding extended for a further year in 2017. In that time, the City has contributed around $2.2 million to the BID in differential rate funds.

 

The alternative model would establish a group of marketing professionals and business representatives to advise the council on how to get the best value from marketing activities and the biggest benefit for local business.

Under this proposal, the City’s funding of Fremantle BID would cease at the end of the current financial year.

People can find more information and provide their views on the proposal on the My Say Freo website.

 

NO FREMANTLE BID MONEY FOR AUSTRALIA DAY FIREWORKS

Posted in aboriginal, australia day, city of fremantle, local government, Uncategorized by freoview on January 20, 2018

 

Channel 9 TV had a bit of a beat-up story yesterday about Fremantle not having Australia Day fireworks this year because the local business group BID did not want to finance them.

Federal Liberal MP Ben Morton claimed that this was due to activists abusing small businesses. It’s the first thing I have heard about this and was not reported in the local media, so where does Morton’s claim come from?

Fact is that the Business Improvement District-BID did a survey among their 400 members and there was no clear support to continue with financing the fireworks.

As I pointed out last year the fireworks in Fremantle were never a great trading day for the broader business community because all shops had closed well before the masses arrived, and so had many cafes.

Australia Day fireworks were an excellent trading day for Fishing Boat Harbour operators, but did not do much for the rest of the CBD traders, as most people arrived late and left the city straight after the fireworks were over.

It’s a done deal for the time being, so let’s move on. Those who want big Australia Day celebrations and fireworks can enjoy them in Perth, and Freo has it’s ONE DAY celebrations on January 28.

A survey this week showed that most Australians don’t care about the date or even know why January 26 is supposedly significant.

Let’s be happy that we live in such a good country and great city!

 

Roel Loopers

ONE DAY poster

LONG TABLE DINNER RAISES $ 85,000

Posted in charity, christmas, city of fremantle, Uncategorized by freoview on December 13, 2017

 

 

Give yourselves a pat on the back Freo!

The National Hotel/BID Long Table Dinner raised a whopping $ 85,000.00 for St Patrick’s. That is sublime!

Roel Loopers

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