Freo's View


Posted in aboriginal, australia day, city of fremantle, local government, Uncategorized by freoview on January 20, 2018


Channel 9 TV had a bit of a beat-up story yesterday about Fremantle not having Australia Day fireworks this year because the local business group BID did not want to finance them.

Federal Liberal MP Ben Morton claimed that this was due to activists abusing small businesses. It’s the first thing I have heard about this and was not reported in the local media, so where does Morton’s claim come from?

Fact is that the Business Improvement District-BID did a survey among their 400 members and there was no clear support to continue with financing the fireworks.

As I pointed out last year the fireworks in Fremantle were never a great trading day for the broader business community because all shops had closed well before the masses arrived, and so had many cafes.

Australia Day fireworks were an excellent trading day for Fishing Boat Harbour operators, but did not do much for the rest of the CBD traders, as most people arrived late and left the city straight after the fireworks were over.

It’s a done deal for the time being, so let’s move on. Those who want big Australia Day celebrations and fireworks can enjoy them in Perth, and Freo has it’s ONE DAY celebrations on January 28.

A survey this week showed that most Australians don’t care about the date or even know why January 26 is supposedly significant.

Let’s be happy that we live in such a good country and great city!


Roel Loopers

ONE DAY poster


Posted in charity, christmas, city of fremantle, Uncategorized by freoview on December 13, 2017



Give yourselves a pat on the back Freo!

The National Hotel/BID Long Table Dinner raised a whopping $ 85,000.00 for St Patrick’s. That is sublime!

Roel Loopers


Posted in bid, city of fremantle, fishing boat harbour, Uncategorized by freoview on December 12, 2017



The Fremantle BID-Business Improvement District has ordered three more electronic people counters in the CBD, bringing the total to seven.

One of them, installed by Fremantle based A Beautiful City, was put up yesterday above the boardwalk of the Fishing Boat Harbour.

People counters inform the business communities, local councils, shopping centres, etc. about foot traffic around the city.

Roel Loopers


Posted in cafe, city of fremantle, cofee, food, Uncategorized by freoview on September 19, 2017




I did not know that it is international PIRATE DAY until I walked in to CHALKYS cafe in Fremantle’s far West End.

Owner Danielle is flanked by baristas Elin and KiKI, who all dressed up for the day.

Freo BID is also having a pirate theme for school holidays with their Treasure Hunt. It runs from September 19 to October 8 and there are a lot of prizes to be won.


Roel Loopers


Posted in bid, city of fremantle, Uncategorized by freoview on August 16, 2017


Fremantle BID is currently seeking to fill the position of Chief Executive Officer. Full details are below:

Fremantle BID
Chief Executive Officer

(Part-time position 22.5 hours per week contracted to 30 June 2018)


The Fremantle Business Improvement District (BID) was established in 2013 and was the first BID in Western Australia.

As an independent, not-for-profit company, the Fremantle BID operates on behalf of its members – the Fremantle CBD businesses and property owners – to improve the business environment. The BID takes a collaborative leadership approach to activation to build the economic wellbeing of the CBD.

CEO Role:

The CEO role is fundamental to the success of the Fremantle BID.  This position is a key strategic role within a small organisation and requires a high level of skills in relationship building, management and governance, setting and implementing strategies and business plans and working to a budget within limited time frames.

The ideal candidate will have the ability to lead and manage proactively, be self-motivated and able to formulate and drive ideas with a ‘can-do’ attitude. The candidate will preferably be well connected, respected and influential in the Fremantle community.

This position reports to a Board of Directors.

Salary range: $50,000 – $55,000 (to be negotiated)

Essential requirements:

  • Strong oral communication and relationship building skills
  • Ability to manage and work within a small team – including Board members.
  • Governance and budget/finance management skills
  • Report and written communication skills
  • Ability to work under pressure and with a range of different stakeholders including contractors, retailers, business owners, developers and government organisations and agencies

 Preferred requirements:

  • Relevant degree
  • Financial knowledge
  • Retail background
  • Marketing and customer service skills and experience
  • Broad knowledge and experience in the Fremantle community/business
  • Experience reporting to a Board
  • Fund raising and grant experience

To apply:

  • To apply, please send your application to by 5pm, Friday, 1 September 2017
  • The detailed position description is available HERE
  • Applications close at 5pm, Friday, 1 September 2017


Posted in australia day, city of fremantle, local government by freoview on April 10, 2017

With the discussion on changing the date of Australia Day now going on all over the nation, with Bassendean, Cockburn, Hobart and other local councils considering it, a survey by Fremantle BID-Business Improvement District is worth attention.

BID asked their CBD member about foot traffic and trade figures during this year’s Australia Day, where the City of Fremantle had abandoned the firework, and it is definitely not all doom and gloom.

Around 50 per cent of business which participated in the survey said that foot traffic past their business had not changed compared to previous Australia Days, around 15 per cent registered a decrease and some 30 per cent a significant decrease in foot traffic.

Nearly 60 per cent of those who took part in the survey said there had been no change in their trade compared to previous Australia Days, but some 25 per cent recorded significant decrease in trade and about 15 per cent said they had a decrease in trade.

It has to be noted that less than 11 per cent of BID members decided to take part in the survey.

Festivals are on average good for the hospitality industry but do not show a significant increase in retail trade, so the verdict is still out on the economic impact of a non firework Australia Day and alternative celebrations on another day.

Time will tell if more local councils want to change the date, but WA Premier Mark McGowan is not in favour of it.

Roel Loopers



Posted in architecture, city of fremantle, development, economy, retail, shopping, tourism by freoview on March 8, 2017

There was a rather exciting BID-Business Improvement District meeting at the National Hotel on Wednesday evening that spelled out the future of the Fremantle inner city, and I was very impressed.

Mayor Brad Pettitt said it was important that the business community engaged with the City and that they went on the journey together.

Pettitt admitted the next 3 years are going to be challenging for inner city traders because of the disruptions caused by the massive development at Kings Square and elsewhere in the CBD.

The Mayor said it was disappointing that the Hilton Doubletree hotel development on the Point Street carpark site will now only start in the first quarter of next year, so that is another lengthy delay.

The more I see of Gerard O’Brien, the boss of Fremantle developers Silverleaf, the more I like his no-nonsense approach and straight-forward message that Fremantle only has a three-year window before Garden City will more than double in size.

“We need to keep moving as we have suffered big time in Fremantle”, O’Brien said. “We need to get our act together and support each other as a community and Council. It needs to be a team effort!”

Silverleaf has huge plans for Fremantle and O’Brien said that they are only the custodians and want to leave something behind that all of Freo can be proud off, not just a glass box.

O’Brien then revealed his plans for the Woolstores shopping centre site and that is very exciting for Fremantle. The development is 26,000 square metres.

There will be an Adina Hotel, commercial floorspace and -hallelujah!- student accommodation! Plus a shopping centre at ground level and underground parking.

Coles will keep trading during the construction period and Gerard O’Brien believed that was essential to keep attracting shoppers into the inner city.

O’Brien said the design of the building pays tribute to the heritage and pays homage to the environment the new building will be in.

I quite like the old&new architecture with red bricks at ground level and vertical cladding similar to the new Perth library and theatre buildings, while the levels above that are very modern, but quite striking and minimalist.

The entire roof will be solar panels, which O’Brien said was a good investment, while the windows will be double-glazed and have new technology in them that will keep out the sun and keep the interior cool. I am impressed!

Silverleaf will also be developing “ the beautiful piece of history” former police and courthouse complex and Warders Cottages at Henderson Street into three-star history tourist accommodation with 64 rooms. It will also have a market place open space and four different concepts that are all about tourism.

New BID CEO Tim Milsom said the transformation of Fremantle is about to happen and that Silverleaf could develop anywhere in the world but chooses to do so in Fremantle.

Milsom said BID have plans for a creative hub and an aspirational business mix but O’Brien said that Fremantle has enough specialty stores.

Milsom said we need to find out from the community and visitors what is missing in Fremantle and what will bring people back. For example there is no hardware store in Freo anymore.

There is no bakery or butcher or corner deli in the CBD either, but more than a dozen new shops will open in Fremantle soon, so that is more good news.

Many 6160 are moving from the former Myer building at Kings Square to the former Spotlight building next to Target and are due to open next week.

I put my neck on the line and say that this is very good news for Fremantle and that we are on the right track to create a great vibrant city where hundreds of tourists will stay over night, eat, drink and shop and where we will finally have many students living in the inner city.

Roel Loopers



Posted in election, fremantle, notre dame university by freoview on February 10, 2017

I like politicians to have an informed opinion and make informed suggestions, so I am quite amused by Fremantle Liberal candidate Hayden Shenton’s suggestion in the Fremantle Herald today that BID businesses should offer discounts to Notre Dame University students.

Had the wannabee politician done his research by walking down High Street he would have noticed several cafes and food outlets, and even hairdressers already offer discounts to UNDA students.

I guess this is one of those anything will do to get media exposure thought bubbles by someone who has no public profile in Freo.

The election candidates forum is on Tuesday February 24, 6.30 pm at the Tannock Hall of UNDA, corner Cliff and Croke streets, so come and find out how many more ‘new ideas’ the candidates have for Freo.

Roel Loopers


Posted in city of fremantle, community, local government, retail by freoview on February 3, 2017

The FPOL Committee of the City of Fremantle has an interesting and varied agenda for this coming Wednesday so I hope more members of the public will take and interest in local council governance and turn up to observe it all.

The Youth Council, and  Alcohol Policy are on the agenda and also the important question if the City should continue with the BID-Business Improvement District. It looks like the CoF will do that for another three years and once the Kings Square Project is completed it will reconsider if BID will be needed in a very changed CBD climate.

Changes will have to be made by BID and the announcement that former Chamber of Commerce CEO Tim Milsom will head BID from this year on will no doubt be applauded by the business community.

Come along on Wednesday from 6 pm and see how local government works!

Roel Loopers




Posted in charity, christmas, fremantle, heritage by freoview on November 24, 2016


The first Fremantle Long Table Dinner in historic High Street looked absolutely stunning with little port cranes carrying Christmas presents and all lit up.

This is a fantastic event that should become an annual one and all the way to the Roundhouse.

Well done to all who worked so hard to make this happen!!

Roel Loopers

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