Freo's View

FREO BUTCHER CELEBRATES AUSTRALIA

Posted in australia, australia day, city of fremantle, food, Uncategorized by freoview on January 23, 2020

 

DSC_7308

 

When it comes to street level advertising Wray Avenue butcher Frank won’t be beaten, as he is showing again with putting many Australian flags on his advertising boards.

 

Roel Loopers

Comments Off on FREO BUTCHER CELEBRATES AUSTRALIA

CLEVER ELECTION ADVERTISING

Posted in Uncategorized by freoview on May 22, 2019

 

Clive

 

Those of us feeling deflated by the outcome of the Federal election might as well have a laugh and acknowledge this quirky billboard by Ikea.

Of course Clive Palmer’s party’s preferences were very helpful to the Liberals and Nationals, but all that is now history.

Roel Loopers

UPDATE! It has been brought to my attention that this is not in fact a real Ikea billboard but was made by a designer named Adrian Elton (http://adrianeltoncreative.com)

Comments Off on CLEVER ELECTION ADVERTISING

SIMPLY GAS OR JUST HOT AIR?

Posted in advertising, city of fremantle, energy, Uncategorized by freoview on August 27, 2018

 

simpleton

 

Hi Simply Energy!

If is not clever to engage an Easter States advertising agency, because they don’t know how parochial we are here in the Wild West.

A Hi Perth! billboard next to the Fremantle railway station is not a brilliant idea my friends. Freo is not Perth! ; >)

Roel Loopers

Comments Off on SIMPLY GAS OR JUST HOT AIR?

SUPPORTING A MATE-NO PAID ADS

Posted in advertising, blog, city of fremantle, social media, Uncategorized by freoview on July 22, 2018

 

Henty's

 

In case you wonder seeing this advertisement on the bottom of my blog posts, it is unpaid promotion for my good mate Henty, who has supported me a lot over the last few years.

I have resisted paid ads on this blog to make sure no one can question the integrity. I can’t be bought. ; >)

Roel Loopers

FREMANTLE LOOKING FOR THEIR UPHILL DESTINATION

 

From the City of Fremantle:

Nominate now to lead the new City of Fremantle Destination Marketing Working Group, and help shape the future of tourism and visitor attraction in the Port City.

Following council’s recent approval of a new governance and funding model for Fremantle destination marketing, nominations are being sought for a chairperson, and members, of the working group.

The group will develop for council’s consideration a destination marketing plan that supports all business-to-customer industries in Fremantle including retail, hospitality, professional services and traditional tourism attractions.

“The focus will be on the long-term strategic marketing of Freo as a shopping and entertainment destination as well as day-to-day support and interaction with our local traders,” Fremantle Mayor Brad Pettitt said.

The group will include the current chair of Fremantle BID, marketing experts and local business representatives. It will advise council on its overall strategic marketing approach, sponsorship and events and business activitation projects.

The chairperson must have suitable qualifications and/or experience in marketing. The successful candidate will be eligible to receive an allowance determined by the City’s Chief Executive Officer.

For further details, including the group’s terms of reference, visit the City’s website.

Nominations close at 5.00 pm Tuesday 8 May 2018

They should really just emulate my blog for their destination marketing, but why keep things simple when they can be made complicated. Only joking. I am not THAT up myself! ; >)

 

Roel Loopers

Comments Off on FREMANTLE LOOKING FOR THEIR UPHILL DESTINATION

NEW MARKETING MANAGER SHOULD HAVE SAY ON NEW FREO STRATEGY

Posted in bid, city of fremantle, hospitality, local government, retail, tourism, Uncategorized by freoview on April 16, 2018

 

I have been thinking a bit about the push for Destination Marketing Fremantle, which would likely mean the end of Fremantle BID, and why there is a sense of urgency when we hear that Tom Griffiths, the present Manager Economic Development and Marketing, will be leaving the City of Fremantle.

There is no doubt that the new marketing manager will have her/his own thoughts about retail versus destination marketing, or a combination of both, so would it not make more sense for Fremantle Council to wait with its decision until a new marketing manager has been appointed and our elected members can find out from that new officer which direction (s)he wants to go with a new marketing strategy?

I agree with critics that BID has not worked as well as it could have. It connected Freo’s traders well but failed to have a big picture approach, but let’s also be clear that BID specifically was created for the CBD retailers and hospitality traders. But I also believe that the City’s Fremantle Story is not a great marketing campaign because it too did a lot of small things and there is far too much and hard to find information on that website.

Destination marketing will attract people to Fremantle, but an essential part of it needs to be to communicate with visitors what they can do in Fremantle every day, but also on the specific day(s) they are here. That has been lacking forever and it needs to change, so that people will linger longer in Fremantle. Getting back to basics with a What’s On In Freo Today might just be the start.

Starting a new marketing strategy just months before a new marketing manager will be appointed makes no sense, so Council should be very careful not to rush a decision about Destination Marketing Fremantle prematurely.

Roel Loopers

FREMANTLE BILLBOARD ART

Posted in art, city of fremantle, photography, Uncategorized by freoview on February 5, 2018

 

billboard art 1

 

I have claimed for decades that when one keeps one’s eyes wide open there is a lot of beauty in the ordinary, so I have to prove that I am right now and then.

What about this billboard art next to the Fremantle train station in Phillimore Street hey.

Roel Loopers

Comments Off on FREMANTLE BILLBOARD ART

VERY FREO NOTRE DAME UNI PROMO

Posted in city of fremantle, education, notre dame university, Uncategorized by freoview on December 19, 2017

 

NDA promo

 

I noticed this new nice promotion for Freo’s Notre Dame University on a billboard at the train station.

Roel Loopers

Comments Off on VERY FREO NOTRE DAME UNI PROMO

JDAP REFUSES FREO SIGN MADNESS

Posted in advertising, city of fremantle, traffic, Uncategorized by freoview on September 27, 2017

 

116_Wray_revised

 

The WA Joint Development Assessment Panel has refused the application for a large video advertising sign at 116 Wray Avenue, corner Hampton Road in Fremantle with a 3-2 vote.

The City of Fremantle had already refused the application because it does not comply with the discretionary height provisions under the planning scheme, does not meet Fremantle’s planning policy for advertising, and the location of the sign is deemed to be a risk to road safety.

I personally am very annoyed about visual pollution and signs all over the place. There are A-signs everywhere in the CBD, and the election campaign signs are making Fremantle look like a cheap car yard.

Motorists get constantly distracted by signage and flashing video screens have no place along busy roads, I believe.

It is a worry though the JDAP vote was so close, so we can only hope that the applicants won’t try to force it through at the State Administrative Tribunal.

 

Roel Loopers

VOTE ROEL FOR CITY WARD!

%d bloggers like this: