Freo's View

HOTELS NEED TO ADAPT TO TOURIST NEEDS

Posted in accommodation, city of fremantle, tourism, Uncategorized by freoview on August 21, 2017

 

The $ 2 million emergency campaign announced by Tourism Minister Paul Papalia to get more people using Perth hotels is not dealing with the changing demands for tourist accommodation.

The minister wants us to invite friends and family over, but it is not just lower visitors’ numbers that are to blame for the many empty hotel rooms.

Hotel rooms are expensive and not very family friendly, hence the success of Bed&Breakfast accommodation and AirBB.

In Fremantle one can get a 2-3 bedroom house with garden for as low as $ 170 a night. For a family with children that is much better and cheaper than hotel rooms.

People can cook in a B&B and don’t need to go out and buy three meals a day, and the kids can play in the garden.

Many B&B also allow dogs and that is very popular.

What hotel operators need to do is change with the times and offer more serviced apartments, where people can cook their own meals, as the new Fremantle Quest Hotel has.

What is wrong with hotels having some floors with rooms and suites, and other floors with serviced apartments with cooking facilities?

Having a whinge is not the solution, but changing with modern tourist demands is.

Roel Loopers

 

ROUNDHOUSE POWER MYSTERY

Posted in city of fremantle, roundhouse, tourism, Uncategorized by freoview on August 17, 2017

 

 

Maybe the euphoria about power supply to the historic Roundhouse was a bit premature. Electricians were there on Monday and Tuesday, and the volunteer guides were expecting power point blocks, or at least distribution points, to all four cells and two rooms, but all that was done is that two ceiling lights were put in. One in the entry and one in the room to the right.

None of us could detect power supply to the cells, where the new interpretative signs are planned to be installed, so what is going on?

The idea that power supply to the cells can be done when the new signs are installed is dubious, as Fremantle Council would have to budget for it, and that might not happen for a year.

I do not understand why two lights were put in that are not a priority, because the Roundhouse is only open during daytime hours, and very rarely for the odd event at night.

The City of Fremantle administration sometimes thinks in mysterious ways.

 

Roel Loopers

TOURISM SNUB FOR FREMANTLE

Posted in city of fremantle, committee for perth, tourism, Uncategorized by freoview on August 14, 2017

 

The Committee for Perth wants WA to become even more Perth-centric and snub Fremantle, according to their latest Fact Finding Bulletin 55.

The CfP states that “Tourism marketing campaigns should focus on ‘Brand Perth’ to attract visitors rather than sub categories of Fremantle, Rottnest Island or other regions.”

Only recently the CEO of the Fremantle Chamber of Commerce lamented that Fremantle was not included enough in Western Australia’s tourism marketing, but now the Committee for Perth suggest we should get even less promotion for one of our Sate’s most favourite tourist destinations. How bizarre!

The thousands of visitors we receive at the Fremantle Roundhouse each week often remark how beautiful and different Fremantle is and that Perth is like most other major cities and far less attractive that the port city.

Maybe it is time for Fremantle Council and the Chamber of Commerce to send a delegation to the Minister for Tourism and have a serious talk about this, as Fremantle needs and deserves to be promoted all over the world as a unique attraction.

Other facts from the Committee of Perth fact sheet:

The total contribution of tourism to the WA economy in 2016 was $10.64 billion, or 4.6% of the state’s gross value-added (GVA) economy. By comparison, 23.8% of the state GVA was generated by the mining industry, 13.6% by construction, 5.6% by health care and social assistance and 5.2% by professional and technical services.

The sector directly and indirectly employs 109,000 people.

Over the past 10 years, intrastate and interstate visitor numbers declined in the year ending March 2016-17. The state only attracted 4.6% of the total national interstate visitors during the same period.

The distance to WA from major eastern states attractions and capitals is a disadvantage.
Indigenous tourism experiences have been identified as a major tourism opportunity for WA, with 78% of people who visited WA in 2015-16 saying they wanted to have an Aboriginal cultural experience but only 24% had one.

WA attracts less than its population based share of visitors and visitor spend from key markets including China and New Zealand, but attracts more than its share of visitors from the United Kingdom, Malaysia, Singapore and Germany.

Of WA’s five defined tourist regions, tourists from Malaysia, Singapore and China are most likely to visit Experience Perth and Australia’s South West with only a small proportion travelling to Australia’s Coral Coast, North West or Golden Outback. By contrast, visitors from Germany, the USA and New Zealand are more likely to visit a range of destinations.

 

Roel Loopers

 

FREO COUNCIL NEEDS ARTHUR HEAD RETHINK

Posted in art, arthur head, city of fremantle, culture, tourism, Uncategorized by freoview on July 10, 2017

 

arthur-head

 

I have been thinking about this for many months, because I am confused, annoyed, flabbergasted and puzzled. I cannot believe that the same Fremantle Council which has done such tremendously good strategic and long-term planning work has messed up Arthur Head so badly.

It is beyond me that the Elected Members have created the Bathers Beach Art Precinct mess and J Shed debacle, when they were so good at future planning Fremantle in other areas.

The new Sunset Events proposal for a 400 patron tavern at J Shed should still be un-approvable because it is inappropriate for the heritage location and A Class Reserve, but why did Fremantle Council let it come this far in the first place,?

Let’s stop blaming Sunset Events, which has every right to pursue with the tavern idea after Fremantle Council signed a 21-year lease with them. Sunset Events at that time had the support of Fremantle Council for a 850 patron tavern and a 1,500 patron outdoor live music venue. Let’s not forget that!

Why that contract was ever signed, after severe public opposition and even a special electors meeting at the Townhall, is anyone’s guess. I believe it was the stubbornness of certain Councillors rather than common sense.

We now have a stalemate where Council and Sunset Events more or less have each other by the balls, so to speak, and no one can make a move without inflicting severe pain.

Council cannot rip up the contract and Sunset Events won’t get the size of venue that will be a financial success for them, but there is a legally-binding contract that neither can get out off.

The Bathers Beach Art Precinct has been a shambles that created a ghost town at night at Captain’s and Mrs Trivett Lane, where homeless people reside, shoot up and defecate.

The artist’s studios have done absolutely nothing to activate the area and attract more people, and the Walyalup Aboriginal Cultural Centre in a tiny old residential cottage was tokenism at its worst and failed dismally as well.

Only the highly professional Glen Cowan underwater photography gallery bravely battles on, but gets little to no support from the neighbouring cottages, that are mainly closed.

But no one at Fremantle Council wants to admit it was a failure and they keep telling the community and affected J Shed artists that it is a work in progress, when the rest of us know that train wrecks have no future, but for the scrap heap.

Council urgently needs to revisit and revise the Bathers Beach Art Precinct concept because it is not working. It also needs to realise that cutting off the connectivity between Victoria Quay and the Fishing Boat Harbour at the proposed J Shed tavern is bad for tourism, and unfair to the J Shed artists.

Everyone makes mistakes, and great people admit to them. It is time for Fremantle Council to show greatness and start from scratch!

And why are there still no signs on the Number One unit at J Shed that Sunset Events has applied for planning and liquor licensing approval?

Roel Loopers

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IT’S COOL TO VISIT FREO

Posted in city of fremantle, hospitality, tourism, Uncategorized by freoview on June 23, 2017

 

FBH sunning

 

Those only interested in spewing negativity about Fremantle should take notice of the comments from overseas and interstate travellers who visit us.

The British Telegraph newspapers published an article stating that Perth was one of the coolest travel destinations in the world and mentions eclectic Fremantle that has undergone a huge transformation.

Food and drinks at the Coast on Port Beach and the East Freo Sweetwater rooftop bar are mentioned, and so are the Segway tours, Fremantle Markets, Maritime Museum and Arts Centre, and The Telegraph suggest to enjoy a swim at Bathers Beach.

And of course the Little Creatures brewery also got a mention.

I count my blessings daily that I live in Fremantle. We are so lucky to live here!

Roel Loopers

AUSTRALIA HOTEL IN FULL GLORY

Posted in accommodation, architecture, city of fremantle, tourism, Uncategorized by freoview on June 21, 2017

Australia Hotel

 

Nice to see the Fremantle Hotel Australia backpackers all painted again after it took years of dispute with the heritage department on what the right process was for the street level facade.

It’s looking good and is a much nicer sight now for cruiseship passengers when they arrive in Fremantle Port.

Roel Loopers

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REDLIGHTS FOR FREO’S WEST END

Posted in arthur head, city of fremantle, local government, tourism, Uncategorized by freoview on June 21, 2017

 

Imagine Arthur Head

 

We all have them, those Eureka moments in life, when one wakes up and one has found the solution for a major problem, as I did this morning knowing I had found the perfect activation concept for Fremantle’s historic West End and Arthur Head.

Not even Jay Dee the Pres. of Ef Es could have anything against something that is older than heritage, and it is something most port cities of the world have.

My award-winning placemaking brilliance will see Arthur Head transformed into a red light district, mirrored on the famous Reeperbahn in Hamburg and the Walletjes in Amsterdam. It will guarantee 24/7 activation of the dormant West End and substantially add to Fremantle’s port city reputation.

Prostitution is one of the oldest professions in the world, so very heritage, and a port city without a red light district is like a ship without the ocean.

The area has been struggling since all the pubs in High Street were closed and Fremantle Council decided to make the heritage precinct into an arts precinct, and when our elected members thought that a 1,500 patron live outdoor music venue and 800 patron booze barn was exactly what they wanted when they asked in the Expressions of Interest for an art related cafe. They kinda got the wording of the EOI wrong, one has to assume. But no worries, Loopy comes to the rescue!

Imagine the cottages alongs Captain’s and Mrs Trivett lanes, and the Roundhouse all lit up in red at night, and girls offering their beauty behind the windows. Imagine what a fantastic and popular tourist attraction it would be!

I fondly remember the days when my mum insisted dad should take me with him when he delivered cigarettes to the aunties of the redlight district in the Hague. Especially during the Christmas period it was a sight to behold when the aunties lit up their bodies with flashing Christmas lights that wound around their substantial and well-exposed boobs, and to my bewilderment also in a V-shape between their equally well-exposed thighs. It took me many years of growing up to found out what was so special about that V-spot.

I also propose a Swingers Swap Market in the Roundhouse on Friday nights, where couples can exchange partners, or hook up for foursomes, and Sexpos in the old goal once a month there.

If the posts of the Curfew Bell were changed from square ones to round we could also have pole-dancing nights in the historic setting.

Instead of the proposed tavern train wreck at J Shed Sun Sex Erects could transform the Number One unit into a live sex venue with peep shows, striptease and simulated sex acts on stage, and a bar that sells cheap ‘champagne’ for exorbitant prices.

The rhythmic sound of many one hands clapping would go well with the industrial sounds of grinders and power tools coming from the Greg James sculpture studio next door.

I truly believe that this is an award-winning idea and that I have just written the perfect job application to replace the City of Fremantle’s director of economic development and marketing. Sorry Tom!

Someone more famous than I ever will be once said “Let there be Light!” so I’ll steal it from him and say Let there be Redlight Freo!

Roel Loopers

FREO IS DIFFERENT AND WELL LIKED!

Posted in city of fremantle, shopping, tourism, Uncategorized by freoview on June 17, 2017

placemarketing-fremantlestory-cof_summarysurveyjune2017v4-1

FREMANTLE BUSINESS WINNERS DESERVE RECOGNITION!

My sincere apologies to the Fremantle businesses and individuals who won an award at the Fremantle Business Awards 2017 for not having acknowledged your achievements on Freo’s View!

I have been trying to get a list of winners from the Fremantle Chamber of Commerce since Monday this week.

I emailed CEO Olwyn Williams on Monday and asked her again last night at Fremantle Council, but disappointingly I have not received any information from the FCOC to date.

Congratulations to all the winners and I am sorry I can’t mention you by name because that information is not available to me. ; >(

Roel Loopers

POSITIVE FIGURES FOR FREMANTLE

Posted in accommodation, city of fremantle, local government, tourism, Uncategorized by freoview on June 13, 2017

Some interesting statistics in the agenda of this Wednesday’s City of Fremantle FPOL Committee, so here is a summary of the high-level KPIs. The full report is in the FPOL agenda for June that is on the CoF website.

• 58% of customers said that ‘compared to two to three years ago’, they hear either ‘much more about Fremantle’ or ‘more about Fremantle’.
• 58% of customers said that ‘compared to two to three years ago’, they think Fremantle is either ‘much more appealing’ or ‘more appealing’.

• 87% of customers said they were ‘definitely likely’ or ‘very likely’ to recommend Fremantle as a place to go. This is an increase from 71% in 2013.
(Fremantle based and non-Fremantle based customer responses were almost identical)

• Tourism nights (stays) in Fremantle increased by 45% in 2015/16 (1 930 883) compared to the average of the previous seven years (1 332 782), according to Tourism Research Australia (TRA) who conduct research on behalf of the ABS.

• Domestic (intrastate) day trips increased by 69% in 2015/16 (959 286) compared to the average of the previous seven years (565 507), according to (TRA).

• Fremantle Story website usage has increased to 45 000 unique users per month.
• Fremantle Story social media following has increased to 60 000.
• Fremantle Story e-newsletter is distributed to over 10 000 people each edition.

• In October 2015, Fremantle was selected as a 2016 top ten city in the Lonely Planet Best in Travel publication (worldwide). Media coverage reached an estimated 1.2 billion people worldwide.

• In 2014/15, the City’s efforts at promoting Fremantle as a world class visitor destination was recognised with the national gold medal in the ‘Local Government Award for tourism’ category, awarded by Tourism Council of Australia.

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