Freo's View

SUPPORT OUR FREO TRADERS!

 

Business Directory

 

I haven’t received the Fremantle  Kings Square Business Directory yet, what about you?

We can collect them also at the Visitor Centre at Kings Square if they don’t land in our letter box, so that’s what I’ll be doing tomorrow morning.

It is vitally important to support our local traders during the Kings Square Redevelopment Project construction period, so make an extra effort please and shop local, have a second or third coffee/tea/drink and don’t bother cooking at home but have your meals in town.

Roel Loopers

FREMANTLE DESTINATION MARKETING COMMITTEE

Posted in city of fremantle, hospitality, local government, retail, shopping, tourism, Uncategorized by freoview on May 21, 2018

 

I had the exclusive on Friday to announce that Linda Wayman had been appointed chair of the new Fremantle Destination Marketing advisory group, and today the City of Fremantle disclosed all the expert members, so here they are:

# Karl Bullers-owner of the National Hotel and chair of Fremantle BID.

# Olwyn Williams-CEO of Fremantle Chamber of Commerce.

# Abby McDowell-Marketing Manager of the Esplanade Hotel.

# Chris Lewis-Director of Fremantle Press.

# Paula Nelson-Director of Fremantle Prison.

# Kate Hullet- Director of MANY 2.0

 

Roel Loopers

 

 

FREO WANTS HIGHER RATES FOR VACANT RETAIL

Posted in city of fremantle, local government, retail, shopping, Uncategorized by freoview on May 21, 2018

 

Fremantle Council will investigate if it is realistic, fair and feasible to charge owners of vacant commercial properties higher rates to encourage them to lower rents.

Owners of retail properties which have been vacant for more than a year could be penalised with higher rates to try to stop the increasing retail vacancies in Fremantle.

While lower rents might encourage a few more people to take the risk and open up shop it should be noticed that the downward trend in retail is state and nation wide and all over the world.

One also has to be careful to encourage naive people who have done no market research to open up shop in Fremantle, as we constantly see small businesses opening, but then closing again within a year because they simply can’t make a living out of their business.

Fremantle’s major problem is that it is mainly a weekend shopping destination and shops might as well close the shutters Monday to Wednesday when there are only a handful of people around.

We know that everyone accuses ‘greedy’ landlords, but the problems are much more complicated than that and an ad hoc increase in rates also penalises those landlords who would love to fill their vacant spaces with new businesses. Pop ups are cute, but not a long term solution for a worldwide problem.

To introduce something like this now when the Kings Square development is going on is all wrong. Who in their right mind would want to open a new business when the CBD is in a mess?

Roel Loopers

CAN RETAIL DECLINE BE STOPPED?

 

Anyone blaming Fremantle Council for the decline in retail and the many vacant shops in our port city should take note of an article in The Guardian newspaper that reports that UK shoppers are deserting the ‘high street’ in greater numbers than during the 2009 recession.

The Guardian reports that several big brand retailers in the UK are in receivership with a massive number of shops closing.

High street visits declined 3.3% in April, according to the BRC-Springboard monthly tracker, which also highlighted nearly one in 10 town centre shops are lying empty. The drop in footfall came on the back of a disastrous performance in March, when shopper numbers declined by 6%. Taken together there has been an unprecedented 4.8% drop over the two months – a bigger decline than was recorded in the same months of 2009 when the UK was mired in recession.

The question developers in Fremantle need to ask if this trend can be turned around and if new city centre based shopping centres like the FOMO retail concept at Kings Square by Sirona Capital will attract more shoppers away from the urban sterile shopping centres, that are now also changing direction and want to recreate the town square in shopping centres to make them more appealing to the community.

Roel Loopers

KINGS SQUARE DIRECTORY TO SUPPORT LOCAL TRADERS

 

Sirona Capital Managing Director Matthew McNeilly and Fremantle Mayor Brad Pettitt with the directory

 

 

The Kings Square Fremantle Business Directory is a joint initiative by the City of Fremantle and Sirona Capital to support Fremantle traders who are affected by the Kings Square Redevelopment Project.

The directory is being distributed to more than 15,000 households in the Fremantle area to promote the diverse range of retail and food and beverage offerings surrounding Kings Square.

The 44 page booklet is designed to support local traders through the construction period of arguably the most important redevelopment project in the port city’s history.

The business directory, which includes vouchers and promotion of businesses adjacent to Kings Square is one of many ways the City and Sirona have supported local traders since the project commenced late last year.

Other initiatives have included:

# one hour free on-street parking in surrounding streets
# directional signage and site fence advertising with ‘Shop local and support Freo traders’ messaging
# bunting and pole wraps to attract people and showcase the Kings Square retail precinct
# free parking permits for customers of businesses directly affected by the recent Queen Street road closures
# regular face-to-face contact with traders to share information and discuss ideas for promoting the area
# a series of ‘trader forums’ where local businesses receive project updates and can provide feedback and ask questions of project staff
# free advertising space for local businesses in construction workforce lunchrooms
# free custom designed outdoor signage for eligible local businesses.

Construction of the new buildings will commence soon and that means hundreds of workers in Fremantle, so hopefully that too will support our struggling local traders!

Roel Loopers

 

MANY REASONS TO CELEBRATE

Posted in city of fremantle, retail, shopping, Uncategorized by freoview on May 4, 2018

 

MANY 2.0 birthday party

 

 

Fremantle retail incubator MANY 2.0 is celebrating its first anniversary in the new location in the former Spotlight building in Adelaide Street this Saturday with a party from 5-8pm.

MANY had to move out of the former MYER building at Kings Square last year to make way for the redevelopment there.

Go check out all the lovely shops and the cafe and support our local small businesses.

Roel Loopers

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DESTINATION MARKETING FOR FREO THE RIGHT MESSAGE

Posted in chamber of commerce, city of fremantle, comsumers, retail, shopping, tourism, Uncategorized by freoview on February 27, 2018

 

Ivan Dzeba, the very likeable and always relaxed new president of the Fremantle Chamber of Commerce spoke at the Fremantle Network at the National Hotel on Monday night.

Dzeba has been operating the very popular Benny’s Bar and Cafe on the Cappuccino Strip for 18 years so he has witnessed many changes in Fremantle and he firmly believes that Freo is a safer place now than when he opened his bar.

He said the priority for the Chamber was to support local businesses and attracting people in the present day.

Fremantle needs to become better at how we market ourselves and not create negative impressions.

The Chamber sees incredible scope in connecting businesses in O’Connor and Hilton.

We have so many things in Fremantle that other destinations don’t have but our destination marketing brand is not strong enough. There needs to be an umbrella message for Fremantle, not just lots of little unconnected messages we are getting on Fremantle Story, Dzeba said.

I have been wondering for years why there is no stronger focus on destination marketing from the City of Fremantle and getting the Fun Freo message out better, stronger and more focused.

Retail marketing is wasted as we can not compete at present with the large shopping centres. If destination marketing gets the people to Fremantle they will also shop.

Roel Loopers

FREO KINGS SQUARE DEMOLITION STARTED

Posted in city of fremantle, development, kings square, retail, shopping, Uncategorized by freoview on February 19, 2018

 

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So good to see walls and roofs coming down on the Queensgate building at Fremantle’s Kings Square.

A huge crane in Henderson Street was lifting four portable offices  for PROBUILD onto the roof of the car park, while inside heavy machinery was demolishing the Queensgate building.

The long awaited new development by Sirona Capital will see the all new FOMO retail concept at Kings Square in less than two years.

Roel Loopers

INTEGRITY OF FREO’S VIEW ABOVE ALL

Posted in city of fremantle, development, hospitality, shopping, Uncategorized by freoview on February 19, 2018

 

A comment to this blog accused me of receiving kick-backs from the MATCH Group because I published a post yesterday about their new development in South Fremantle.

I have previously also reported on Match’s Heirloom and Energy Museum developments, as I have reported the development plans of Silverleaf Investments, Sirona Capital and others.

Fact is that I try to report on anything that happens in Fremantle, be that development, the opening of new shops, bars, cafes, art exhibitions, events and concerts, etc. that are happening. If I know about it I will report it. It’s as simple as that.

I do the same on Facebook and Trip Advisor and try to support local traders, but I have never asked for, expected, or received payment from businesses I have reported about.

I do not get free coffees or meals in cafes, free tickets to events, or brown paper bags filled with cash from developers.

My own integrity and the integrity of this blog is extremely important to me, that’s why you don’t see advertising on Freo’s View, although God knows how much I could do with some additional income above the meagre $ 730 a fortnight old age pension I receive.

Roel Loopers

BUSY FREMANTLE HOLIDAY WEEK

Posted in city of fremantle, hospitality, retail,, shopping, tourism, Uncategorized by freoview on December 29, 2017

 

 

I am very glad for the Fremantle traders to see so many people in town this week. On Wednesday and Thursday the city centre was packed full, and that is very unusual, and today is the same.

At the Roundhouse yesterday we had a record day with 1,399 people coming through the door, and we might have forgotten to count a few as the three volunteer guides on duty were flat out for five hours.

Roel Loopers

 

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