Freo's View


Posted in chamber of commerce, city of fremantle, comsumers, retail, shopping, tourism, Uncategorized by freoview on February 27, 2018


Ivan Dzeba, the very likeable and always relaxed new president of the Fremantle Chamber of Commerce spoke at the Fremantle Network at the National Hotel on Monday night.

Dzeba has been operating the very popular Benny’s Bar and Cafe on the Cappuccino Strip for 18 years so he has witnessed many changes in Fremantle and he firmly believes that Freo is a safer place now than when he opened his bar.

He said the priority for the Chamber was to support local businesses and attracting people in the present day.

Fremantle needs to become better at how we market ourselves and not create negative impressions.

The Chamber sees incredible scope in connecting businesses in O’Connor and Hilton.

We have so many things in Fremantle that other destinations don’t have but our destination marketing brand is not strong enough. There needs to be an umbrella message for Fremantle, not just lots of little unconnected messages we are getting on Fremantle Story, Dzeba said.

I have been wondering for years why there is no stronger focus on destination marketing from the City of Fremantle and getting the Fun Freo message out better, stronger and more focused.

Retail marketing is wasted as we can not compete at present with the large shopping centres. If destination marketing gets the people to Fremantle they will also shop.

Roel Loopers


Posted in city of fremantle, development, kings square, retail, shopping, Uncategorized by freoview on February 19, 2018




So good to see walls and roofs coming down on the Queensgate building at Fremantle’s Kings Square.

A huge crane in Henderson Street was lifting four portable offices  for PROBUILD onto the roof of the car park, while inside heavy machinery was demolishing the Queensgate building.

The long awaited new development by Sirona Capital will see the all new FOMO retail concept at Kings Square in less than two years.

Roel Loopers


Posted in city of fremantle, development, hospitality, shopping, Uncategorized by freoview on February 19, 2018


A comment to this blog accused me of receiving kick-backs from the MATCH Group because I published a post yesterday about their new development in South Fremantle.

I have previously also reported on Match’s Heirloom and Energy Museum developments, as I have reported the development plans of Silverleaf Investments, Sirona Capital and others.

Fact is that I try to report on anything that happens in Fremantle, be that development, the opening of new shops, bars, cafes, art exhibitions, events and concerts, etc. that are happening. If I know about it I will report it. It’s as simple as that.

I do the same on Facebook and Trip Advisor and try to support local traders, but I have never asked for, expected, or received payment from businesses I have reported about.

I do not get free coffees or meals in cafes, free tickets to events, or brown paper bags filled with cash from developers.

My own integrity and the integrity of this blog is extremely important to me, that’s why you don’t see advertising on Freo’s View, although God knows how much I could do with some additional income above the meagre $ 730 a fortnight old age pension I receive.

Roel Loopers


Posted in city of fremantle, hospitality, retail,, shopping, tourism, Uncategorized by freoview on December 29, 2017



I am very glad for the Fremantle traders to see so many people in town this week. On Wednesday and Thursday the city centre was packed full, and that is very unusual, and today is the same.

At the Roundhouse yesterday we had a record day with 1,399 people coming through the door, and we might have forgotten to count a few as the three volunteer guides on duty were flat out for five hours.

Roel Loopers



Posted in city of fremantle, kings square, retail, shopping, Uncategorized by freoview on December 28, 2017



The FOMO retail concept for the Fremantle Kings Square Project has been promoted as a new innovative, exciting and creative shopping experience by developers Sirona Capital. A Rhythm of Restlessness they say, so why then are the photos on their Facebook promotion so dull and uninspiring and not very quirky Freo at all.

This is the kind off try-hard pretentiousness that PR and advertising agencies often come up with. The amateur photos are boring and neither promote Fremantle nor sell the exciting new concept. I see more inspiring and creative photos of Fremantle daily on Facebook than the FOMO PR offers. Disappointing!

FOMO will be a diverse destination designed to breathe new life into the heart of Fremantle. 
Marching to the beat of its own drum and never sitting still. FOMO sits at the heart of the Kings Square redevelopment and forms a key component of the future revitalisation of Fremantle. 
A destination of discovery, from the basement emporium to the laneways that meander through the space. FOMO will create bold, daring connections for the community to sit in, walk through and engage with as they wander and explore.

Come on Sirona. You can do better than that! (and no, I am not applying for the gig)


Roel Loopers


Posted in christmas, city of fremantle, shopping, Uncategorized by freoview on December 2, 2017


MANY Late night Saturday shopping


Fremantle retail incubator MANY PROJECTS will be open for late night Christmas shopping today till 8pm.

The retail warehouse is on Adelaide Street near Target and well worth a visit for quirky presents, fashion, craft and art.

Roel Loopers


Posted in art, city of fremantle, retail, shopping, Uncategorized by freoview on November 10, 2017



I walked past the lovely huge mural artwork on the East West Design building at Marime Terrace in Fremantle yesterday late afternoon, and could not help myself. I had to take some more photos.

The mural is the entire length of both sides of the building at South terrace and Marine Terrace and has become a tourist destination. It is the biggest artwork in Fremantle.

A wander through the huge East West Design warehouse will leave you with plenty of ideas for presents or to beautify your home, so have a browse.

Roel Loopers

This is NOT an advertorial, just a FREE community service!


Posted in christmas, city of fremantle, shopping, Uncategorized by freoview on October 29, 2017


Freo bag


It’s Christmas in two months, so Fremantle is the place to go for unique and quirky presents.

I noticed this Freo bag in the window of the Compendium Design Shop in High Street west yesterday, so check out that cute little shop and others along one of the world’s most beautiful shopping streets.

It beats plastic shopping bags by an environment-caring country mile

Roel Loopers



Posted in city of fremantle, parking, shopping, Uncategorized by freoview on October 24, 2017




It looks like the new public carpark on the corner of Point and Adelaide streets could be ready before Christmas, so there will be additional parking for the festive season and the many Fremantle festivals and events during the summer period.

A big sign has been added to the sales office for the Ancora/Hilton Doubletree development, so check that one out. The office is open on weekends only.

Roel Loopers



Posted in city of fremantle, environment, plastic, shopping, Uncategorized by freoview on September 12, 2017




It is good to hear that Fremantle Council’s leadership on the banning of single-use plastic shopping bags has resulted in WA Premier Mark McGowan this morning announcing the bags will be banned in Western Australia from July 1, 2018.

The City of Fremantle tried twice to introduce the ban, but it was blocked by the Barnett government.

The Project on Channel TEN for months also named and shamed the states and territories that do not have a ban on single-use plastic bags, so finally community pressure has resulted in this sensible decision.


Roel Loopers



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