Freo's View

BORING FOMO FACEBOOK PROMOTION

Posted in city of fremantle, kings square, retail, shopping, Uncategorized by freoview on December 28, 2017

 

 

The FOMO retail concept for the Fremantle Kings Square Project has been promoted as a new innovative, exciting and creative shopping experience by developers Sirona Capital. A Rhythm of Restlessness they say, so why then are the photos on their Facebook promotion so dull and uninspiring and not very quirky Freo at all.

This is the kind off try-hard pretentiousness that PR and advertising agencies often come up with. The amateur photos are boring and neither promote Fremantle nor sell the exciting new concept. I see more inspiring and creative photos of Fremantle daily on Facebook than the FOMO PR offers. Disappointing!

FOMO will be a diverse destination designed to breathe new life into the heart of Fremantle. 
Marching to the beat of its own drum and never sitting still. FOMO sits at the heart of the Kings Square redevelopment and forms a key component of the future revitalisation of Fremantle. 
A destination of discovery, from the basement emporium to the laneways that meander through the space. FOMO will create bold, daring connections for the community to sit in, walk through and engage with as they wander and explore.

Come on Sirona. You can do better than that! (and no, I am not applying for the gig)

 

Roel Loopers

CHRISTMAS SHOPPING IN FREMANTLE

Posted in christmas, city of fremantle, retail, Uncategorized by freoview on November 22, 2017

 

herald ad BID ARTWORK

 

Only one more month and we have Christmas but there are only a few signs in Fremantle that the festive season has started.

Street decorations will be put up next week and BID has started a Christmas window display competition for our retailers, so make sure to go for a stroll and check them out.

Good news is that we will be able to buy real Christmas Trees at Kings Square every Friday in December from noon to 4 pm, or you can order them via Alex Marshall on Facebook.

There will be Christmas Carols on South Beach again, which was very popular last year.

Support our local traders. They are doing it tough, so forget the sterile and boring shopping centres and shop local here in Freo!

 

Roel Loopers

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VELVET SUSHI EYE CANDY

Posted in city of fremantle, fashion, retail, Uncategorized by freoview on November 21, 2017

 

Velvet Sushi

 

Let’s finish Tuesday’s blog posts on a positive note. This is one of the reasons I love Fremantle!

What a stunning window display at the Velvet Sushi fashion boutique in Bannister Street.

If a few more shop owners took pride in their window dressing they might have less to complain about.

Roel Loopers

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DANGERFIELD SHOP AHOI

Posted in city of fremantle, fashion, retail, Uncategorized by freoview on November 11, 2017

 

D1

 

Melbourne born and bred fashion shop Dangerfield opened a new shop in Fremantle’s Market Street yesterday near the corner of High Street, so go check it out.

Roel Loopers

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GREAT FREMANTLE MURAL ART

Posted in art, city of fremantle, retail, shopping, Uncategorized by freoview on November 10, 2017

 

 

I walked past the lovely huge mural artwork on the East West Design building at Marime Terrace in Fremantle yesterday late afternoon, and could not help myself. I had to take some more photos.

The mural is the entire length of both sides of the building at South terrace and Marine Terrace and has become a tourist destination. It is the biggest artwork in Fremantle.

A wander through the huge East West Design warehouse will leave you with plenty of ideas for presents or to beautify your home, so have a browse.

Roel Loopers

This is NOT an advertorial, just a FREE community service!

FINALLY FREMANTLE BROWNLOW

Posted in city of fremantle, fashion, retail, Uncategorized by freoview on November 6, 2017

 

dangerfield

 

Well, now that I got your attention with my catchy headline you might as well read on, you AFL and Fremantle Dockers tragics.

Dangerfield is coming to Fremantle, but it’s not Brownlow Medal winner Patrick.

It is the Melbourne born and bread fashion outlet, who say about themselves:

Dangerfield is a Melbourne born label that is inspired by the streets, and energised by individuality. Known for iconic prints, unique pieces and a timeless styling, Dangerfield combines a poppy aesthetic with a little bit of edge, deriving inspiration from pop culture past and present, gritty music halls and the whimsy of nature.

Stocking girls and guys clothing and accessories, Dangerfield brings together an eclectic style set, Dangerfield easily combines an alternative, punk, rockabilly, and vintage aesthetic, inviting each wearer to find their own distinct personal style within the racks.

They’ll open a new shop this coming Saturday, November 11 at 38 Market Street in Fremantle, near the corner of High Street, so go and check them out!

Roel Loopers

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TWO NEW FREO SHOPS

Posted in city of fremantle, notre dame university, retail, Uncategorized by freoview on October 18, 2017

 

shop 2

shop 1

 

Two new shops recently opened in the centre of Fremantle.

On the weekend MOP opened its donuts, hotdogs and gelato shop next to the Capri restaurant on the Cappuccino Strip.

Two days ago Enzo D’Alessandro opened his new hairsalon on the corner of Mouat and High Street, as part of Notre Dame University’s street-level activation.

Support our local traders!

 

Roel Loopers

Vote Roel for City Ward!

WHICH ARE FREMANTLE’S BEST RETAIL DAYS!

Posted in city of fremantle, retail, Uncategorized by freoview on September 30, 2017

 

Retailers in the Fremantle CBD are saying it is not necessarily true that Freo is only a weekend shopping destination, with some stating that they do better business during the week.

Robert Bodkins of the cosy Bodkin’s Bootery in High Street has mentioned this a few times to me now, so I would like to see the City of Fremantle or BID do a survey to find out which the best days of trading are for retailers.

From my own observation cafes and restaurants do very well on weekends, but some in the West End do also very well during the week as Notre Dame University staff and students support their businesses.

I’d love to see some facts on this, so who will take it on CoF, BID, Chamber of Commerce and do a proper survey?

 

Roel Loopers

VOTE ROEL FOR CITY WARD!

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BUSY FREO WEEKEND GOOD FOR TRADERS

Posted in city of fremantle, food, retail, tourism by freoview on September 17, 2017

 

 

I am always happy for our traders when I see a lot of visitors in Fremantle on weekends, because most week days are not very good for retailers and the food businesses in Freo.

Great to see the Fishing Boat Harbour Piazza and the Char Char Bull restaurant renovations now completed and open to the public.

Down the road at Little Creatures there is a Sunday art market, and at the Fremantle Markets there was the delightful buzz of every weekend.

 

Roel Loopers

VOTE ROEL FOR CITY WARD!

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PERMANENT FESTIVAL FOR FREO’S KINGS SQUARE

Posted in city of fremantle, festivals, kings square, retail, Uncategorized by freoview on September 14, 2017

 

This is such big and good news for Fremantle that I have simply copied it off the Fremantle Mayor’s blog, since I did not receive any information about this from Sirona Capital or the City of Fremantle, which is disappointing.

Kings Square Fremantle will play host to a semi-permanent festival under a radical but carefully curated multimillion-dollar plan for a borderless retail, community and entertainment precinct.

FOMO, as the precinct has been christened, will reverse the effect of decades of neglect to allow Fremantle to reclaim its status as a thriving tourist destination, according to Sirona Capital managing director Matthew McNeilly, the developer of the $270 million office, retail, church and civic precinct.

“We threw out the retail rule book,” Mr McNeilly said.

“We saw a once-in-a-generation opportunity to harness the unique personality of Fremantle to create a retail environment where the journey will be as important as the destination.”

The flavour of FOMO, the 5783sqm retail space at the heart of Kings Square, will be devised in a series of workshops with the community, artists and musicians of Fremantle, highlighting and intensifying the best of Fremantle’s makers and artisans.

The Daily will be part of an art, architecture, culture and retail hub “unique to Fremantle”.Picture: Supplied

 

Its precincts include Street Alley, Tidal Land and Newman Court — a food space with slow food, good food, fast and fresh food which then morphs into spaces selling homewares, fashion and homemade goods.

Radical retail architect, HDR Rice Daubney principal Susanne Pini, said the double-storey Emporium (the former Myer building) would echo a “cool container” with an eclectic mix of organic and free flowing retail concepts.

For example, an area called The Daily, will offer local makers workspace, gallery, retail space around the base of the old carpark area and a window for passing pedestrians into how artisans bring their ideas to life.

City of Fremantle mayor Brad Pettitt said FOMO will be an art, architecture, culture and retail hub “unique to Fremantle”.

The project, to include two office campuses with 20,400sqm of A-grade office space, a revamped 800 bay carpark and outdoor retail, entertainment and eating spaces and a new $50 million civic precinct for the City of Fremantle, was “a unique opportunity to take a retail risk”, Mr McNeilly, said.

The office complex will house more than 1500 workers and Mr McNeilly said that in curating and intensifying the appealing elements of Fremantle, FOMO would almost double the number of tourists visiting Fremantle from 1.6 million to 3 million a year.

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