Freo's View


Posted in chamber of commerce, city of fremantle, comsumers, retail, shopping, tourism, Uncategorized by freoview on February 27, 2018


Ivan Dzeba, the very likeable and always relaxed new president of the Fremantle Chamber of Commerce spoke at the Fremantle Network at the National Hotel on Monday night.

Dzeba has been operating the very popular Benny’s Bar and Cafe on the Cappuccino Strip for 18 years so he has witnessed many changes in Fremantle and he firmly believes that Freo is a safer place now than when he opened his bar.

He said the priority for the Chamber was to support local businesses and attracting people in the present day.

Fremantle needs to become better at how we market ourselves and not create negative impressions.

The Chamber sees incredible scope in connecting businesses in O’Connor and Hilton.

We have so many things in Fremantle that other destinations don’t have but our destination marketing brand is not strong enough. There needs to be an umbrella message for Fremantle, not just lots of little unconnected messages we are getting on Fremantle Story, Dzeba said.

I have been wondering for years why there is no stronger focus on destination marketing from the City of Fremantle and getting the Fun Freo message out better, stronger and more focused.

Retail marketing is wasted as we can not compete at present with the large shopping centres. If destination marketing gets the people to Fremantle they will also shop.

Roel Loopers


Posted in city of fremantle, development, kings square, retail, Uncategorized by freoview on February 23, 2018


The City of Fremantle, Sirona Capital and Probuild held an information sessions for CBD traders about the Kings Square Project on the balcony of the Federal Hotel yesterday evening.

The big news was the closure of Newman Court for safety reasons because the two building sites-Civic Centre and Queensgate/Myer are expanding and getting too close together to allow safe pedestrian passage between them.

That’s commons sense, but it will no doubt affect the few traders left in the Fremantle Mall. New signage will be placed around Kings Square to try to encourage pedestrians to keep using Fremantle Mall as a thoroughfare.

There will also be new parking signs installed and the naming of carparks and that is important with the imminent closure of the Queensgate carpark and the opening of the new Stan Reilly carpark by the end of March.

Some traders were talking compensation for loss of trade, but not many came up with new ideas about what they themselves could do to attract business from the hundreds of construction and demolition workers and that is disappointing.

They really need to reach out in new, creative and different ways to potential customers and accept that for the next two years it won’t be business as usual.

This is an exciting, but challenging, time of transition for Fremantle that will soon see our city prosper again with so much development on the way and much more in the pipeline and soon to start.

Roel Loopers



Posted in city of fremantle, development, kings square, retail, shopping, Uncategorized by freoview on February 19, 2018




So good to see walls and roofs coming down on the Queensgate building at Fremantle’s Kings Square.

A huge crane in Henderson Street was lifting four portable offices  for PROBUILD onto the roof of the car park, while inside heavy machinery was demolishing the Queensgate building.

The long awaited new development by Sirona Capital will see the all new FOMO retail concept at Kings Square in less than two years.

Roel Loopers


Posted in city of fremantle, law&order, local government, retail, Uncategorized by freoview on February 9, 2018


I find letters to editors and calls to talk-back radio by people who are ignorant of facts  very annoying. The writers, or callers, often unfairly blame people who can do very little to address the problems they complain about.

That applies to a letter in today’s Fremantle Herald by Steve Grady of Palmyra.

Mr Grady is rightly upset about the recent stabbing of a man in front of his partner and child and that anti social problems in Fremantle are not acceptable.

But to blame Mayor Brad Pettitt and tell him to spend less time on minority groups and bleeding hearts and concentrate on law enforcement is just a show of ignorance.

The Mayor, Council and City of Fremantle are not responsible for law enforcement, but WA police is. The City of Fremantle however has increased the number of  community safety officers and they do longer shifts into the night.

An article in today’s West Australian reports that the rate of crime in Western Australia has risen again, so Fremantle’s problems are not unique.

The correspondent to the Herald also complains about businesses closing down and that the Fremantle Mayor should do something about the rent shop owners have to pay.

There is a world-wide downturn in retail and many shops in Fremantle have closed because of new development, and Fremantle Council cannot dictate how much rent building owners can charge retail outlets, so why put the blame for it to Brad Pettitt.

The headline in the Chook is Brad cops it, yep, but for all the wrong reasons because none of it is his or the City of Fremantle’s fault.

Ignorance is not bliss!

Roel Loopers



Posted in city of fremantle, health, retail, Uncategorized by freoview on February 8, 2018




BAILEY NELSON EYEGLASSES are opening a new store in Fremantle today at 71 Market Street, so make sure to check it out.

They’ve got an opening party this evening, so have a drink on them if you are around.

Roel Loopers


Posted in city of fremantle, development, kings square, retail, Uncategorized by freoview on February 5, 2018

waiting for FOMO



I could not help myself and had to take this minimalist photo at Kings Square this morning.

I titled it Waiting for FOMO.

For the uninitiated FOMO is the innovative retail concept by Sirona Capital for the Kings Square Project.

Roel Loopers


Posted in city of fremantle, kings square, retail, shopping, Uncategorized by freoview on December 28, 2017



The FOMO retail concept for the Fremantle Kings Square Project has been promoted as a new innovative, exciting and creative shopping experience by developers Sirona Capital. A Rhythm of Restlessness they say, so why then are the photos on their Facebook promotion so dull and uninspiring and not very quirky Freo at all.

This is the kind off try-hard pretentiousness that PR and advertising agencies often come up with. The amateur photos are boring and neither promote Fremantle nor sell the exciting new concept. I see more inspiring and creative photos of Fremantle daily on Facebook than the FOMO PR offers. Disappointing!

FOMO will be a diverse destination designed to breathe new life into the heart of Fremantle. 
Marching to the beat of its own drum and never sitting still. FOMO sits at the heart of the Kings Square redevelopment and forms a key component of the future revitalisation of Fremantle. 
A destination of discovery, from the basement emporium to the laneways that meander through the space. FOMO will create bold, daring connections for the community to sit in, walk through and engage with as they wander and explore.

Come on Sirona. You can do better than that! (and no, I am not applying for the gig)


Roel Loopers


Posted in christmas, city of fremantle, retail, Uncategorized by freoview on November 22, 2017


herald ad BID ARTWORK


Only one more month and we have Christmas but there are only a few signs in Fremantle that the festive season has started.

Street decorations will be put up next week and BID has started a Christmas window display competition for our retailers, so make sure to go for a stroll and check them out.

Good news is that we will be able to buy real Christmas Trees at Kings Square every Friday in December from noon to 4 pm, or you can order them via Alex Marshall on Facebook.

There will be Christmas Carols on South Beach again, which was very popular last year.

Support our local traders. They are doing it tough, so forget the sterile and boring shopping centres and shop local here in Freo!


Roel Loopers



Posted in city of fremantle, fashion, retail, Uncategorized by freoview on November 21, 2017


Velvet Sushi


Let’s finish Tuesday’s blog posts on a positive note. This is one of the reasons I love Fremantle!

What a stunning window display at the Velvet Sushi fashion boutique in Bannister Street.

If a few more shop owners took pride in their window dressing they might have less to complain about.

Roel Loopers



Posted in city of fremantle, fashion, retail, Uncategorized by freoview on November 11, 2017




Melbourne born and bred fashion shop Dangerfield opened a new shop in Fremantle’s Market Street yesterday near the corner of High Street, so go check it out.

Roel Loopers


%d bloggers like this: