Freo's View

REAL FREO SHOE FUN SHOPPING!

Posted in city of fremantle, retail, shoes, shopping, Uncategorized by freoview on October 13, 2018

 

 

The first of the FREO NOW initiative pop-up retailers opened in the Fremantle High Street Mall on Saturday, so make sure to go and have a look at it. It’s opposite Culley’s.

SHOE FUN is full of funky, punky, cute, crazy, lovely, colourful shoes, that will delight many Freo women, and no doubt some of our queens as well.

Retail is a fickly business at the moment, so I wish the owners all the best!

On the Freo retail grapevine rumours are abound about alleged generational changes at Cicerello’s, Camera House and Gino’s, but I have no confirmation of that yet.

I have also been told that the relatively new Dangerfield shop is Market Street has reduced staff from three people to just one. Not a good sign, if the rumour is true.

Roel Loopers

FREMANTLE’S SECRET DESTINATION MARKETING

Posted in advertising, city of fremantle, hospitality, local government, retail, tourism, Uncategorized by freoview on October 8, 2018

 

The purpose of this report is to present to Council the City of Fremantle Destination Marketing Strategic Plan 2019 – 2020 and seek the adoption of the plan and associated 2018/19 Annual Implementation Plan. The Strategy has been developed by the Destination Marketing Working Group (DMWG) in line with the DMWG Terms of Reference (TOR). This report recommends that Council adopt the strategic plan and the annual implementation plan.

When the FPOL Committee of Fremantle Council on Wednesday deals with the agenda item above the public will be none the wiser about what the new Fremantle Destination Marketing strategy will be, since council has made the report confidential. Why?!

The City of Fremantle established a committee of marketing experts to advise council on what the destination marketing priorities and ideas should be, but the community and ratepayers are not to know the outcome of those deliberations? Why not? What can possibly be secret about this process that should be open and transparent. After all, it is paid for by Fremantle traders, who pay an additional deferential rate, that was supposed to be for BID, but Council abandoned that.

So please, Fremantle Council, make the Destination Marketing attachments of the FPOL meeting available to the public.

Roel Loopers

SOUVENIR POSTERS AT GLEN COWANS PHOTO GALLERY

Posted in art, city of fremantle, photography, retail, tourism, Uncategorized by freoview on September 14, 2018

 

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My friends Glen and Louise at the Fremantle Glen Cowans Photography Gallery next to the historic Roundhouse on Arthur’ Head have come up with a new idea. They had so many requests from visitors to buy the display posters that they have now bitten the bullet and produced them in house.

There are nine different  A 1 size posters printed in-house by Glen, as are all of the photos in the gallery, and they sell in a tube for just $ 40 each.

The gallery also sells limited edition prints on canvas,  small and large mounted prints and block mounted prints, as well as pendants, rings and earrings, so go and check it out, because Christmas is approaching fast

The gallery is at 9 Captain’s Lane at the end of historic High Street.

Roel Loopers

 

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NEW ARTY POP UP FOR FREO MALL

Posted in art, city of fremantle, retail, Uncategorized by freoview on September 11, 2018

 

pop up

 

A new pop-up shop will open soon in the Fremantle High Street mall between Optus and SpecSavers, as part of the FREO NOW(former BID) campaign to fill up vacant retail shops with art related small businesses.

I don’t know yet what the new shop will be, so keep an eye out for it.

Roel Loopers

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MORE SIGNS OF KINGS SQUARE PROGRESS

 

 

The first visual signs of the demolition of the City of Fremantle civic building are there. Specialist asbestos removalists have been inside the building for weeks, but today I noticed the first demolition signs of the exterior of the building on the roof.

Two more Moreton Bay fig trees are also in the process of being cut down, so it is all happening at our city square.

Disappointing though to read the lament of the retailers and the trend of the ABC article blaming Sirona Capital and the Kings Square development for the retail downturn.

Retail has been going down everywhere for quite some years now and Fremantle traders have long asked for rent reductions. There is little doubt that a big construction site will negatively impact on nearby traders, but the City of Fremantle and Sirona Capital have from the very start of the Kings Square Project communicated very well with all involved and try to support them and promote their businesses.

Unfortunately there is always short-term pain for long-term gain, but I absolutely understand that for a small business it is about surviving somehow.

Please do go and support the local traders around Kings Square! There is one-hour free parking along William and Queen streets, so make an effort. And try the yummy Italian food at Parlappa!!

Roel Loopers

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THE GREATER FREMANTLE ACTION PLAN

 

chamber function

 

Future Freo chairman Adrian Fini launched the Greater Fremantle Action Plan by the Fremantle Chamber of Commerce in the Australia II gallery of the Maritime Museum on Thursday evening, in front of Minister Simone McGurk, Mayor Brad Pettitt and several councillors and CoF staff, as well as representatives from Notre Dame University, Fremantle Port, Silverleaf Investments and business leaders.

The 28-page Action Plan is well worth reading and I assume the Chamber will put it on line, as it is too substantial to address every item in it here on the blog.

FCOC chair Ivan Dzeba said that Fremantle is already a great place but it can be better, while Adrian Fini said that we do need change and will fall apart if we don’t move forward.

We need to ask ourselves what is Fremantle’s strength and cultural identity, and we have great opportunities which need great leadership, but growth in technology will take shoppers away, but Fremantle has unique offerings that other shopping precincts do not have.

There is a deep journey ahead that demand teamwork with council, businesses and the community working together, Fini said.

The Greater Fremantle Action Plan records Freo’s strengths as having:

  • Dynamic economy particularly in transport and related industries, the arts and receational services, accommodation, food and health care
  • A unique profile consisting of heritage strength and character
  • Fremantle Port remains Fremantle’s most important industry
  • Fremantle has a unique combination of the knowledge economy and creative industries
  • Health services and related sectors continue to play an important role despite the downsizing of Fremantle Hospital
  • Fremantle has a global reputation as a tourist destination

 

So what are the plans for action?

 

Create the Conditions

  • Business attraction plan
  • Destination marketing campaign
  • Develop financial incentives
  • Policy and regulation review
  • Complete structure plan
  • Develop infrastructure to support a cultural plan

Connecting People, Places & Markets

  • Planning for affordable housing
  • Improvements to urban realm in commercial areas
  • Improvements to public transport
  • Sophisticated city centre parking plan
  • Connected cycle path network
  • Improvements to regional connections
  • Improvements to visitor booths and wayfinding
  • Improvements to pedestrian access

Promoting our Place

  • Broader and more unified approach to marketing
  • Develop relevant Fremantle ‘apps’
  • Unique brand development
  • Expand toursim accommodation
  • Explore new tourism opportunities
  • Grow conference/events industry

 

Roel Loopers

 

 

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CREATIVES WANTED FOR PEPPERCORN FREO SHOPS

Posted in art, city of fremantle, creative, retail, shopping by freoview on August 16, 2018

 

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Fremantle creatives who want to improve their exposure and show their work to a large number of people now have the opportunity to rent at peppercorn rent! one of seven shops in the CBD that FREO NOW is making available in collaboration with the property owners. Three of the shop fronts are in the High Street Mall.

Contact: marketing@freonow.com if you are keen to step into the retail adventure.

Roel Loopers

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JIM KIDD SPORTS LEAVING FREMANTLE

Posted in art, city of fremantle, retail, shopping, Uncategorized by freoview on August 13, 2018

 

The JIM KIDD sportswear store in Fremantle’s Essex Street is leaving Fremantle and relocating to a huge warehouse near Perth airport.

It is a shame to lose another shop and I question the new location, as there is no way I will drive all the way to the airport to buy my next comfy walking shoes, so they are losing this customer.

Vacant shops are never a good look anywhere, but unfortunately a sign of the time everywhere, so I hope FREO NOW in collaboration with property owners will find a lot of creatives to move into empty retail premises and make them at least look attractive.

It would be nice if the City of Fremantle could allocate money for artists to at least paint windows of vacant shops and make the best out of a bad situation by creating a new art walk attraction in the CBD.

Roel Loopers

 

COLLAGES ON SHOW AT MANY PROJECTS FREO

Posted in art, city of fremantle, retail, Uncategorized by freoview on August 1, 2018

 

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Fremantle retail incubator MANY PROJECTS’ manager Kate Hullet started making art collages last years and says she has created hundreds of them, which inspired her friends to do the same.

“Collaging is such an accessible and democratic art form – and I’m overjoyed that a bunch of friends have agreed to make and exhibit collages in a show with me this weekend.”

 CUT IT OUT opens Saturday 4 August, 5pm at smartcasual in Many Projects, Adelaide Street next to Target in the former Spotlight building.

 

Roel Loopers

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FREO NOW RIGHT BY YOUR SIDE!

Posted in city of fremantle, hospitality, retail, shopping, Uncategorized by freoview on July 28, 2018

 

It was full house at the Fremantle National Hotel last night for the official launch of retail supporter FREO NOW, that attempts to replace the BID, which was abandoned by Fremantle Council, to make way for Destination Marketing.

FREO NOW CEO Karl Bullers, who owns the National Hotel,  said Fremantle traders need grassroots assistance to help their businesses grow and that FREO NOW would provide that.

There will be free business coaching for members and FREO NOW is looking for creatives to fill vacant shops at peppercorn rent to attract people to the Fremantle CBD.

There are plans for a small business expo and FREO NOW will be seeking federal funding.

“We have not given up on you! We will be right by your side” Karl Bullers assured the crowd, which included Councillors Waltham, Pemberton, Lang and Sullivan as well as last year’s Mayoral candidate Ra Stewart, Silverleaf Investments director Gerard O’Brien and Chamber of Commerce CEO Olwyn Williams.

I was flabbergasted that a shop owner who has been trading at Cantonment Street for over twenty years asked questions about why BID was gone and what Destination Marketing was, when all that has been published in the local media and on line extensively. It helps to inform oneself about what goes on in the the town where one trades!

On a very positive by note, it was really good to hear that Karl Bullers puts his money where his mouth is when he mentioned that Clint Clark from Port Jarrah was making the wardrobes for the new hotels rooms at the National Hotel, estimated to be opened by the end of August.

Roel Loopers

 

 

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