Freo's View

NEW PLANS FOR SMALLER J SHED TAVERN

 

The City of Fremantle Planning Committee will next Wednesday, May 2, deliberate another planning approval by Sunset Venues for the No One unit at J Shed on Bathers Beach.

The application is for Partial change of use to tavern, additions and alterations to existing building.

Fremantle Council agreed two weeks ago to change the lease conditions for a smaller-300 patron-venue and rent reduction, so the next steps are planning approval and a liquor license.

I would have been a lot more at ease if the application had been for a large licensed restaurant/cafe that could cater for weddings and corporate functions. The insistence of creating a tavern at Arthur’s Head does not sit well with inner city residents and the neighbouring artists at J Shed.

There is little doubt that the planning approval with sail quickly through Fremantle Council and it will then be up to the WA Planning Commission and liquor licensing authorities to stop the tavern, or approve it.

Whatever the outcome, this has been going on for far too long!

Roel Loopers

NEW FREMANTLE MUSIC MURAL

Posted in art, city of fremantle, food, hospitality, music, Uncategorized by freoview on April 26, 2018

 

Federal Hotel art

 

Good to see the owners of the Fremantle Federal Hotel beautifying the laneway wall with a large mural by local artist Art by Destroy. It is still a work in progress but very Freo

Walk down Paddy Troy Lane to get the best look at it, and check out the hotel’s daily specials.

Roel Loopers

ROOFTOP BAR FOR NATIONAL HOTEL

Posted in accommodation, city of fremantle, heritage, hospitality, hotel, Uncategorized by freoview on April 23, 2018

 

National

 

Good to see that the Fremantle National Hotel will become even better with a new rooftop bar and 12 luxury hotel rooms on the top floor.

If all goes to plan they will open in September this year.

Roel Loopers

NEW BUSINESSES FOR FREMANTLE CENTRE

Posted in backpackers, city of fremantle, clothes, fashion, hospitality, retail, tourism, Uncategorized by freoview on April 17, 2018

 

academy brand

 

A brand new clothing shop will open in Fremantle soon. The Academy Brand will be offering clean and classic men’s and boys clothing from their Market Street shop on the corner of the High Street mall.

The Academy Brand was established in 2007 with a boutique at Bondi Beach and now has several shops in New South Wales and also one in Brisbane.

The brand is very popular here in Australia and New Zealand, so gents go and check it out.

 

tavern

 

While walking down High Street I noticed men putting up the sign at the Orient Hotel for the retrospective change of use to tavern at the Fremantle Beach Backpackers upstairs.

I don’t know if that will mean the end of the hostel or if the tavern will be an addition for the backpackers and in competition with the Orient.

Roel Loopers

NEW MARKETING MANAGER SHOULD HAVE SAY ON NEW FREO STRATEGY

Posted in bid, city of fremantle, hospitality, local government, retail, tourism, Uncategorized by freoview on April 16, 2018

 

I have been thinking a bit about the push for Destination Marketing Fremantle, which would likely mean the end of Fremantle BID, and why there is a sense of urgency when we hear that Tom Griffiths, the present Manager Economic Development and Marketing, will be leaving the City of Fremantle.

There is no doubt that the new marketing manager will have her/his own thoughts about retail versus destination marketing, or a combination of both, so would it not make more sense for Fremantle Council to wait with its decision until a new marketing manager has been appointed and our elected members can find out from that new officer which direction (s)he wants to go with a new marketing strategy?

I agree with critics that BID has not worked as well as it could have. It connected Freo’s traders well but failed to have a big picture approach, but let’s also be clear that BID specifically was created for the CBD retailers and hospitality traders. But I also believe that the City’s Fremantle Story is not a great marketing campaign because it too did a lot of small things and there is far too much and hard to find information on that website.

Destination marketing will attract people to Fremantle, but an essential part of it needs to be to communicate with visitors what they can do in Fremantle every day, but also on the specific day(s) they are here. That has been lacking forever and it needs to change, so that people will linger longer in Fremantle. Getting back to basics with a What’s On In Freo Today might just be the start.

Starting a new marketing strategy just months before a new marketing manager will be appointed makes no sense, so Council should be very careful not to rush a decision about Destination Marketing Fremantle prematurely.

Roel Loopers

CAN BID SURVIVE FREMANTLE DESTINATION MARKETING?

 

The future of the Fremantle Business District-BID is in doubt after the FPOL Committee of Fremantle last night approved the Destination Marketing Fremantle concept, which will see the additional differential rates CBD businesses pay go to the marketing department budget and no longer to BID.

It is very doubtful BID will be able to continue without funding from the City of Fremantle, although several councillors mentioned that there was a need for something like BID and that is had done grassroots work well.

There were public speakers in support of continuing BID and others supporting the new destination marketing strategy, but the consensus of the elected members was that a new marketing approach is needed and that BID was not the way forward.

Supporters for BID said BID was a lifeline and a voice for small retailers and that BID had businesses working together for the first time. That is true and nothing stops traders from continuing to work together in a kind of precinct format, I believe, so not all is lost and the good momentum BID created could continue.

BID wanted another 12 months extension and believed it could become self funding, but they had already been granted the extension and could not show they were raising enough money to be able to continue without council giving them the differential rates.

Councillors said this was not a debate about BID versus the destination marketing strategy but if Council wanted a new marketing approach for the city. It is not either or, Councillor Andrew Sullivan said. He also said the City needed to support the concept of BID and offer more support for retailers.

Councillor Rachel Pemberton said that we needed to acknowledge the incredible work BID had done and that BID was always about collaboration and grassroots level liaising with businesses, and that can continue.

Councillors agreed the City needed to try something different as the present marketing is not working and businesses are not happy with it.

Councillor Doug Thompson wanted to know before the item goes to full council next week who the marketing experts would be the marketing department wants on a panel of experts.

Councillor and FPOL chair Hannah Fitzhardinge said clarity had been lacking about what BID does and what the marketing department does.

I want to make one point that gets ignored at the Freo City marketing department and that is the lack of information the City sends out to tourist destinations in the city. More often than not the tourist guides at the Roundhouse are not informed about festivals and events, so they can’t send tourists to them. We have never had a poster or leaflets for example to promote the Winter Festival and other events that happen on the Esplanade. We have begged for info about the Hidden Treasures music festival, Street Arts Festival, etc.etc. We can’t even tell tourists what’s on at the Fremantle Arts Centre.

There is also no communication between the tourist destinations, so Roundhouse volunteers don’t know about special exhibitions or events at the Maritime Museum, Fremantle Prison, etc. That needs to be coordinated by the City’s marketing department and could be as easy as emailing a short list of what is on next week. It’s very good to get more people visiting Fremantle, but we need to be able to keep them here longer and tell them what else they can do.

Roel Loopers

FREO’S CLANCY’S IS THIR(S)TY!

Posted in bar, city of fremantle, drinking, entertainment, food, hospitality, music, Uncategorized by freoview on April 9, 2018

 

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Congratulations to Fremantle’s Clancy’s Fish Pub which is celebrating its 30th birthday!

During my good old drinking days I spent many hours a week at Clancy’s drinking Guinness and wine and eating lots of fish&chips, whitebait and fried mice.

I danced to exhaustion on the great music of the Zydecats almost every Sunday night and attended many festivals Clancy’s organised in Princess May Park.

The Clancy’s crew are the best people and the family atmosphere in the pub makes sure there are very few occasions of the odd bad drunk.

Melbourne Cup at Clancy’s was a really day out where I caught up with friends at 11am to stagger home early evening.

Clancy’s is a truly Freo icon that looks after children as well as it looks after grown ups.

Happy birthday Fisher brothers and all the staff and thanks for all the good times!

Roel Loopers

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REDUCED J SHED TAVERN ON FREMANTLE AGENDA

 

Fremantle Council is relentless in ignoring the clear messages from the community about not wanting a tavern at J Shed on Bathers Beach.

This Wednesday the Finance, Policy, Operations and Legislation Committee will debate to  change the lease conditions for Sunset Venues for the No 1 unit at J Shed as below:

OFFICER’S RECOMMENDATION

Council approve the following amendments to the lease with Sunset Venues for Unit 1 J Shed, Fremantle:

  1. a)  Reduce the patron capacity to a maximum of 300;
  2. b)  Removal of clause/s relating to concert events;
  3. c)  Reduce the size of the lease area by approximately forty percent (40%)from 1493m2 to 892m2;
  4. d)  Reduce rent from $83,950p.a to $50,370p.a.;
  5. e)  Add a condition precedent clause to provide for planning approval andliquor license approval to be achieved; and
  6. f)  Add a clause to provide for development to commence within twenty-four (24) months or lease to be terminated.

While the number of patrons capped at 300 more resembles that of a slightly larger small bar, I have no doubt that this new proposal will also receive strong opposition from the neighbouring J Shed artists and the Fremantle Inner City Residents Association-FICRA.

Roel Loopers

GO FRENCH AT THE FREO FOODTRUCKS TONIGHT!

Posted in city of fremantle, food, health, hospitality, Uncategorized by freoview on April 2, 2018

 

 

It’s a beautiful warm final day of the long weekend, so after the street arts don’t forget to go to the Under the Bridge Fremantle Foodtrucks at the East Street jetty from 5pm today.

Great food, great sunset at the river and port and also the very important fundraiser for EAT NO EVIL co-owner Ben French who had a horrible life threatening accidents in Thailand and needs our financial help.

Roel Loopers

 

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TIMING TO SCRAP BID ALL WRONG

Posted in bid, city of fremantle, hospitality, local government, retail, Uncategorized by freoview on March 28, 2018

 

Fremantle Council is considering scrapping the BID but the timing for it appears to be all wrong. Why do it now when there is major development going on and much more starting soon, that impacts negatively for the next years on CBD traders. They need nurturing, and at least that is what the Business Improvement District is good at.

Jenny Marslen of BID is a great nurturer. She connects regularly with our traders with positivity and great energy and that reassures them. BID is good at doing small things right but I don’t know that they get the big picture yet.

The scrapping of BID is probably driven by the Economic Development and Marketing department director, who expressed from the moment he started his position in Fremantle that he was not a fan of BID. I probably agree with him that BID in its present form does not work as well as it could, so it needs to reinvent itself, step up and change, or falter.

But is handing over $ 300,000 to the ED&M department a better idea? I can’t see much evidence that the Fremantle Story marketing is making a tangible difference, and while it gets a lot of hits on its website it is a hard to navigate the clutter of hundreds of small promo windows.

I also wonder why the officers suggest to council to create a group of marketing experts to guide them, and even to engage a marketing company. Why do we pay marketing officers  high wages when they need outside help to do their job? It happens all the time in all forms of governments and should be strongly scrutinised.

A marketing, PR or advertising consultant will want at least $ 200-300 per hour to sit around a table for a chat, without any guarantee of improvement, and the plan to also have a member of the Chamber of Commerce on the expert marketing panel is baffling, unless the FCC does have a professional marketing person on their board.

I agree that BID needs to improve or go, but why do it now when the inner city looks like it has been bombed, and it won’t get any better soon with the development of the Manning building, and two developments in Henderson Street due to start, and it will get a lot worse once the massive Woolstores shopping centre development starts.

The scrapping of BID is not a priority as it makes little sense to start a new major marketing campaign for Fremantle before the Kings Square Project is finished. What the city should do instead is to start working on creating a marketing and festivities campaign that will be implemented in the last quarter of next year when Kings Square will become a great attraction for shoppers.

I suggest to leave the nurturing of the CBD traders to BID for the time being but put them on notice that if they do not change BID will be abandoned at the start of the 2019-20 financial year in July next year. But if Fremantle Council scraps BID make sure to offer a job to BID’s Jenny Marslen who is a great asset to the group and Fremantle.

Roel Loopers

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