Freo's View


Posted in art, artists, city of fremantle, design, fashion, markets, Uncategorized by freoview on July 11, 2019


Made On The Left, the oldest Perth handmade artist markets, will be held at the Esplanade Hotel in Fremantle this weekend July 13 and 14.

More than 80 WA artists and designers will show their works, from art to design, fashion, food, homewares, plants, etc.

There will also be retro and handmade vintage clothing, leather, candles, timber furniture, jewellery, artisan soaps, honey and more, so go and check it out.

Roel Loopers




Posted in architecture, city of fremantle, design, sport, Uncategorized by freoview on January 30, 2019






When you think about explorers, forget Burke and Wills, Dampier, Cook, Hartog, Tasman and Flinders and start thinking Loopy instead.

I double checked so that I would not claim anything that can’t be substantiated, but when I Googled epic journeys, the journey I just completed did not even appear, probably because it was far too daunting a task for even the bravest to contemplate.

So here I am claiming to be the very first person ever to have walked all the way from the Perth train station to the new Perth Stadium and back. I endured hardship in the East Perth wilderness where food and water were hard to find, and I suffered from exposure, heat stress and dehydration, but I survived.

And I endured all that because I love creative modern structures and needed to see the Matagarup Bridge over the Swan river with my own eyes, and it’s a beauty!

Yet, I pondered that one major question on the train back to my beloved Freo. If the State Government can build such and expansive and expensive new footbridge for a stadium that operates mainly on weekends, why can’t it build a much-needed new rail and traffic bridge at Fremantle that will be used 24/7?

Roel Loopers



Posted in christmas, city of fremantle, creative, design, markets, Uncategorized by freoview on November 17, 2018




There is a big Christmas Market on in Fremantle this weekend at Princess May Park in Adelaide Street.

The Made on the Left 2018 Christmas Market will be held at the park at the Old Boys School, opposite St Patrick’s Basilica, this Saturday and Sunday November 17 and 18 between 9am and 5pm..

This free outdoor event will feature over 60 designer and artisan stalls. Bring the kids along to enjoy the free children’s activities.

Celebrate the 10th year of Perth’s longest running designer market.

Roel Loopers




Posted in architecture, city of fremantle, design, education, notre dame university, Uncategorized by freoview on October 13, 2018


Fremantle’s Notre Dame University will have a dedicated Design Studio located on the University’s Campus in which students will participate in project-based learning that have social and environmental impact within the City.

Master of Architecture, will begin in Semester One next year with a two-year program open to graduates holding a bachelor degree in architecture, interior architecture or an equivalent qualification.

The program is designed specifically to allow students to work part time in the field while undertaking supervised placements with Notre Dame’s professional partners.

The Master of Architecture will benefit from the distinctive elements of the Notre Dame experience: small class sizes; research-led teaching, high employability through engagement with industry, professional skills development; and ethical, values-driven curriculum.

Many of the key challenges of contemporary society – such as sustainability, housing affordability, ageing-in-place and community building – will underpin the studios within the program.

A second, three-year program, the Master of Architecture (Extended), will be open to high-achieving graduates who hold a bachelor degree in another discipline area such as arts, planning, fine art, design, environmental science, archaeology or history.

Entry to both programs will be based on a portfolio interview.


Roel Loopers


Posted in architecture, city of fremantle, design, development by freoview on January 8, 2017





Fremantle’s CBD is under serious threat of becoming the architectural mediocrity hub of Australia with most of the new development being well below acceptable standards for our historic city with its unique character.

On Wednesday we will again see the attempt by uncaring developers to get approval from the CoF Planning Commitee for a five storey bland concrete box at the Mills Records building at 18-22 Adelaide Street. The building is so awful that one has to wonder what standards some architects apply to their design and if they actually care about surrounding buildings, streetscapes and historic significance of place. This ugly and boring building proposal is for Kings Square, the heart of Fremantle, for heaven’s sake!

To the west of the proposed building is one of Kings Square’s most beautiful facades, but Fremantle planning and heritage officers have recommended that this rubbish should be approved.

Five storeys is too high for that location but it appears that when you set back the upper floors a metre or two you can get away with anything, although the excruciating architectural blandness should not be rewarded with discretionary additional height.

Fremantle is in a development boom, that I am very happy about, but we are well on the slippery downward slide of creating a very boring architectural CBD that does not compliment the visual delight of the historic west end. The “heritage of the future” buildings Council promised the community during the Planning Scheme Amendment 49 debate are nowhere to be seen.

Our elected members are so keen on development that they will approve just about everything no matter how ugly, boring, inappropriate and disrespectful to Freo’s history these buildings are, hence we get utter blandness in Pakenham Street, a rubbish building next to the Australia Hotel, a boring building on the former Spotlight site and a pretty mediocre Hilton Doubletree hotel development, to name just a few. (To be fair, Freo council did reject the building next to the Australia Hotel but it was approved by a State Government agency).

I strongly support development and change in the inner city but we need to insist on good quality development and creative design. The lame duck CoF Design Advisory Panel might as well be scrapped because they seem to have very little influence in reaching better design outcomes. Maybe it’s better to give building plans to a local Kindergarten and let the littlies decide what they like. We might get a much better aesthetic outcome than we get with the present useless DAP process.

The proposed Adelaide Street building is what I call Google design. You search for ‘five storey mediocrity’ and for a few dollars you can buy plans for it off the internet from someone somewhere in the world who has never been to Fremantle. The proposed building might look okay in a semi-industrial street in O’Connor but it has no place at historic Kings Square.

While W.A. has lost its Triple A rating Fremantle is well on the way of receiving Triple B status for Bloody Boring Buildings.

Stop the rot, stop the boring mediocre ugliness, and protect Freo’s unique beauty Fremantle Council!

Roel Loopers


Posted in city of fremantle, design, local government, tourism, western australia by freoview on July 1, 2016

sign 2


I think it is very clear that I am delighted that the City of Fremantle is putting up brand spanking new wayfinding signs throughout the CBD, and they look very good. It is something long overdue and I have been advocating for them for years, but does a project worth around $ 1 million really have to be done by an easter states design company when local businesses are struggling?

The City has a pool of designers who are supposed to get the design jobs that need to be done, but it looks now as if they are only getting the crumbs like festival brochures, etc. and the big prestigious new tourist sign job gets done somewhere over east, no doubt adding additional costs for staff to fly over here. Are they produced over east as well or were local companies used to make the signs?

Even if this specialist design job was considered to be outside the expertise of the City of Fremantle design pool members, there are very many outstanding designers in Perth who could have done the job. Think global, buy local, I think is the slogan, so a local government should look after its local businesses first!

Roel Loopers


Posted in design, fashion, fremantle by freoview on April 10, 2016

The lovely Sheree and Jon Dornan known from Fremantle’s Love in Tokyo now have a new venture just down the road in Myaree and their first event is happening, so go and support them.

Here their Facebook message:

After many weeks of moving, building, painting and preparing our showroom THE ROOM at our new business BLOCK D STUDIOS we are ready for our first event.

THE ROOM will be transformed into an exclusive boutique for 3 days only

Friday April 15 4pm – 7pm
Saturday April 16 10am – 4pm
Sunday April 17 10am – 4pm

Sheree Dornan and some of your favourite brands from Love in Tokyo along with new brands for you to discover will be available to purchase.

There will be lots of parking right outside
4/89 Norma Road Myaree (corner of Norma Road and Blaikie Street) Directly behind Total Eden




Thirty years ago in September 1984 my then partner Brigitte Braun and I established Profile Photography in Perth and today in Fremantle is the launch of the new brand ROEL.COM.AU. The company needed a bit of refreshing, a rebirth, a facelift, just something that invigorates me to keep going in an industry that has even become more challenging than it ever was.

My career in Western Australia has been fantastic from the moment we started all those years ago. We soon picked up the State Energy Commission account, many mining, design, PR and advertising companies followed. Architects, magazines, property developers and state departments and agencies followed suit.

Fremantle Port was loyal to me for 15 years, the Midland Redevelopment Authority for 11, JAZ Creative became my family, and Cape Mentelle my drinking companion.

WA State Government gave me assignments for years and so did Government House. I was the official photographer for the visit of Princess Ann and travelled throughout the north of WA with her and shared her table for dinner in Kunnunara.

Some of my clients ended up in jail, because WA inc was not their greatest moment, but my business kept blossoming until the big change to digital photography introduced a lot of mediocrity to the industry.

I love my profession and have not ever regretted I became a photographer. I met so many great people and did so many great jobs and I learned so much about life, people and photography.

Today there is a new start in my professional life that is not only corporate, commercial and private photography but also the Roel’s Fremantle Photo Tours.

My motto FINDING BEAUTY IN THE ORDINARY has become my lifestyle, trying to enjoy the small precious moments in life, even in the difficult times.

I have always given my best, because when one works unsupervised it is too easy to cut corners, and at the end of each assignment only I knew if I had given it all the time it deserved, if I should have tried more angles, different light, got up earlier, or keep shooting later. I learned to be brutally critical about my work, to make sure I would never take an assignment or a client for granted. No doubt I messed up a few times, but looking back I believe I overall succeeded.

Today is a proud day for me, because I start again at an age where most people think about retirement. I love photography far too much to start looking for a rocking chair.

Check out the new website:

Roel Loopers

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