Freo's View




The FPOL Committee of Fremantle Council will this Wednesday deliberate about a new license for the South Beach Sunset Markets and an Expression of Interest period for new operators to engage in a competitive process to run the markets after the license of Georgie Adeane expires at the end of this season.

Georgie Adeane had the idea and started the markets on Bathers Beach in 2012 but was forced to move the already very popular market to South Beach in 2015 after the opening of the Bathers Beach House and a larger lease area for Kidogo Art House.

The markets attracts on average 5,000 people on every Saturday in summer between 5-9pm.

The City has invested $ 30,000 per year in the markets by providing free bins and paying part of the cost for generators, but now wants the next license to be an Events Agreement, not a License Agreement and the operators paying $ 95,154 per year, which would be reduced by 50% for three years.

The markets run for approximately 18 times a year, depending on weather conditions, with about 40 stalls, that reportedly pay $ 300 each to Georgie Adeane for being allowed to participate.

I personally find the competitive policy by the City of Fremantle rather strange as it punishes successful operators who do all the hard work to establish a new event or business, but once they have made it an attraction the City forces them to compete for a lincense with other interested parties, who can simply steal the intellectual copyright of the idea of the initial operator and reap all the benefits of all the hard work that was done in the first years to try to establish the business. Maybe Council could include a goodwill clause, so in case Georgie Adeane is not the new license holder she will receive a payout for making the markets such a popular event in Fremantle.

It is rather peculiar that the City’s competitive policy did not apply two months ago for a new lease for the public golf course, or that it never applies to Gino’s for example, so there appears to be a worrying inconsistency here that question the integrity of the policy.

Roel Loopers


Posted in bathers beach sunset food markets, fremantle by freoview on September 22, 2015

I am disappointed to hear that the extremely popular BATHERS BEACH SUNSET FOOD MARKETS will be moving to South Beach this summer because local businesses, such as the Bathers Beach House, complaint it was detrimental to their trading.

Market operator Georgie Adeane put a brave face to it saying the market had run out of space and could not grow at Bathers Beach, but the fact is that it will just not be the same at South Beach because the markets will be behind the dunes, so patrons won’t be able to see the ocean.

Beach goers will probably not like it either as most parking will be taken by stall holders and market visitors from 5 pm on.

I am surprised the City of Fremantle gave in so easily to the might of money as the market was a real winner for the West End in summer and put Bathers Beach on the map. For many years we have been hearing talks out of Townhall about revitalising the West of the city and when it finally happened a move on notice was given to the most successful community event Fremantle has had for decades. I am flabbergasted.

At South Beach parents can not sit on the boardwalk and watch their kids having a dip and the area does not have the same intimacy and amenity as inner city Bathers Beach.

I worked very hard for the first two summers with Georgie to make the markets a success and it became the go to event to do on Saturday evenings in summer for many regulars who enjoyed the local music and connecting with the community. I am very worried the market will not be as attractive to the public at South Beach and that would be very unfair to the operator, stallholders and the many Fremantle people employed at the markets.

Roel Loopers

ROEL FOR FREO! Beaconsfield Ward. Truly Independent.

Written and authorised by Roel Loopers. 5 Maxwell Street. Beaconsfield 6162

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