Freo's View

JDAP REFUSES FREO SIGN MADNESS

Posted in advertising, city of fremantle, traffic, Uncategorized by freoview on September 27, 2017

 

116_Wray_revised

 

The WA Joint Development Assessment Panel has refused the application for a large video advertising sign at 116 Wray Avenue, corner Hampton Road in Fremantle with a 3-2 vote.

The City of Fremantle had already refused the application because it does not comply with the discretionary height provisions under the planning scheme, does not meet Fremantle’s planning policy for advertising, and the location of the sign is deemed to be a risk to road safety.

I personally am very annoyed about visual pollution and signs all over the place. There are A-signs everywhere in the CBD, and the election campaign signs are making Fremantle look like a cheap car yard.

Motorists get constantly distracted by signage and flashing video screens have no place along busy roads, I believe.

It is a worry though the JDAP vote was so close, so we can only hope that the applicants won’t try to force it through at the State Administrative Tribunal.

 

Roel Loopers

VOTE ROEL FOR CITY WARD!

WTF NOT SO RUDE RETAIL PROMOTION

Posted in advertising, fremantle by freoview on April 6, 2016

wtf

 

When I noticed the WTF SALE sign at the Corner Store in South Fremantle I thought they had crossed over to the dark side.

The shop always has really great and creative window displays, so the WTF does not suit them at all, but then I noticed the ‘fine print’ WTF stands for Warehouse Totally Full. Clever promotion!

 

Roel Loopers

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LAST SAMSON FESTIVAL HURRAH?

Posted in advertising, fremantle, fremantle festival by freoview on November 1, 2014

If all goes ahead as planned with the council mergers, tomorrow might be the last time Samson is part of the Fremantle Festival, so make it an historic trip to Samson Park at McCombe Avenue for the CHILDREN’S FIESTA from 10-3 and the JAZZ IN THE PARK from  5-7 pm. Songwriter and singer Shameem, who is Australian born but has a Chinese-Malaysian mother and Iranian father, will sing tell her heartfelt stories in a fusion of R&B, soul and jazz.

Notre Dame University has an afternoon of CLASSICAL ENCOUNTERS in courtyards and uni buildings from noon to 6 pm, so don’t stay home on Sunday!

Roel Loopers

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THE LAUNCH OF ROEL.COM.AU

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Thirty years ago in September 1984 my then partner Brigitte Braun and I established Profile Photography in Perth and today in Fremantle is the launch of the new brand ROEL.COM.AU. The company needed a bit of refreshing, a rebirth, a facelift, just something that invigorates me to keep going in an industry that has even become more challenging than it ever was.

My career in Western Australia has been fantastic from the moment we started all those years ago. We soon picked up the State Energy Commission account, many mining, design, PR and advertising companies followed. Architects, magazines, property developers and state departments and agencies followed suit.

Fremantle Port was loyal to me for 15 years, the Midland Redevelopment Authority for 11, JAZ Creative became my family, and Cape Mentelle my drinking companion.

WA State Government gave me assignments for years and so did Government House. I was the official photographer for the visit of Princess Ann and travelled throughout the north of WA with her and shared her table for dinner in Kunnunara.

Some of my clients ended up in jail, because WA inc was not their greatest moment, but my business kept blossoming until the big change to digital photography introduced a lot of mediocrity to the industry.

I love my profession and have not ever regretted I became a photographer. I met so many great people and did so many great jobs and I learned so much about life, people and photography.

Today there is a new start in my professional life that is not only corporate, commercial and private photography but also the Roel’s Fremantle Photo Tours.

My motto FINDING BEAUTY IN THE ORDINARY has become my lifestyle, trying to enjoy the small precious moments in life, even in the difficult times.

I have always given my best, because when one works unsupervised it is too easy to cut corners, and at the end of each assignment only I knew if I had given it all the time it deserved, if I should have tried more angles, different light, got up earlier, or keep shooting later. I learned to be brutally critical about my work, to make sure I would never take an assignment or a client for granted. No doubt I messed up a few times, but looking back I believe I overall succeeded.

Today is a proud day for me, because I start again at an age where most people think about retirement. I love photography far too much to start looking for a rocking chair.

Check out the new website: http://www.roel.com.au

Roel Loopers

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