Freo's View

DESTINATION MARKETING FOR FREO THE RIGHT MESSAGE

Posted in chamber of commerce, city of fremantle, comsumers, retail, shopping, tourism, Uncategorized by freoview on February 27, 2018

 

Ivan Dzeba, the very likeable and always relaxed new president of the Fremantle Chamber of Commerce spoke at the Fremantle Network at the National Hotel on Monday night.

Dzeba has been operating the very popular Benny’s Bar and Cafe on the Cappuccino Strip for 18 years so he has witnessed many changes in Fremantle and he firmly believes that Freo is a safer place now than when he opened his bar.

He said the priority for the Chamber was to support local businesses and attracting people in the present day.

Fremantle needs to become better at how we market ourselves and not create negative impressions.

The Chamber sees incredible scope in connecting businesses in O’Connor and Hilton.

We have so many things in Fremantle that other destinations don’t have but our destination marketing brand is not strong enough. There needs to be an umbrella message for Fremantle, not just lots of little unconnected messages we are getting on Fremantle Story, Dzeba said.

I have been wondering for years why there is no stronger focus on destination marketing from the City of Fremantle and getting the Fun Freo message out better, stronger and more focused.

Retail marketing is wasted as we can not compete at present with the large shopping centres. If destination marketing gets the people to Fremantle they will also shop.

Roel Loopers

4 Responses

Subscribe to comments with RSS.

  1. freoview said, on March 1, 2018 at 9:13 am

    Yes you are right Glenn, and I too sometimes feel intimidated when I go to the bank, Target or Coles and the yelling and aggression is on in Queen Street.

    Roel

  2. Glenn Arendts said, on March 1, 2018 at 8:30 am

    It seems to be the little things that drive the perception Roel – rather than just ignoring the swearing and so on near the train station or Target or kings square, people are in fear and probably incorrectly associate that with risk to themselves, or simply just an unpleasant vibe that you don’t want to be around. It’s a devil of an issue because we don’t want to live in a police state where these things are punished, but they are the root of the perception issue

  3. freoview said, on February 27, 2018 at 2:01 pm

    and perception is a very important ‘reality’ Glenn as people will stay away if they perceive Fremantle unsafe.

    Roel

  4. Glenn Arendts said, on February 27, 2018 at 1:57 pm

    The owner of Benny’s has a vested interest in declaring Fremantle safe. If the punters think it unsafe they don’t go out, to Benny’s or elsewhere.
    I just happen to have lived here, on and off, for a long time. I can only conclude crime statistics and punter perceptions have never been further apart.


Comments are closed.

%d bloggers like this: