Freo's View

TOURISM SNUB FOR FREMANTLE

Posted in city of fremantle, committee for perth, tourism, Uncategorized by freoview on August 14, 2017

 

The Committee for Perth wants WA to become even more Perth-centric and snub Fremantle, according to their latest Fact Finding Bulletin 55.

The CfP states that “Tourism marketing campaigns should focus on ‘Brand Perth’ to attract visitors rather than sub categories of Fremantle, Rottnest Island or other regions.”

Only recently the CEO of the Fremantle Chamber of Commerce lamented that Fremantle was not included enough in Western Australia’s tourism marketing, but now the Committee for Perth suggest we should get even less promotion for one of our Sate’s most favourite tourist destinations. How bizarre!

The thousands of visitors we receive at the Fremantle Roundhouse each week often remark how beautiful and different Fremantle is and that Perth is like most other major cities and far less attractive that the port city.

Maybe it is time for Fremantle Council and the Chamber of Commerce to send a delegation to the Minister for Tourism and have a serious talk about this, as Fremantle needs and deserves to be promoted all over the world as a unique attraction.

Other facts from the Committee of Perth fact sheet:

The total contribution of tourism to the WA economy in 2016 was $10.64 billion, or 4.6% of the state’s gross value-added (GVA) economy. By comparison, 23.8% of the state GVA was generated by the mining industry, 13.6% by construction, 5.6% by health care and social assistance and 5.2% by professional and technical services.

The sector directly and indirectly employs 109,000 people.

Over the past 10 years, intrastate and interstate visitor numbers declined in the year ending March 2016-17. The state only attracted 4.6% of the total national interstate visitors during the same period.

The distance to WA from major eastern states attractions and capitals is a disadvantage.
Indigenous tourism experiences have been identified as a major tourism opportunity for WA, with 78% of people who visited WA in 2015-16 saying they wanted to have an Aboriginal cultural experience but only 24% had one.

WA attracts less than its population based share of visitors and visitor spend from key markets including China and New Zealand, but attracts more than its share of visitors from the United Kingdom, Malaysia, Singapore and Germany.

Of WA’s five defined tourist regions, tourists from Malaysia, Singapore and China are most likely to visit Experience Perth and Australia’s South West with only a small proportion travelling to Australia’s Coral Coast, North West or Golden Outback. By contrast, visitors from Germany, the USA and New Zealand are more likely to visit a range of destinations.

 

Roel Loopers

 

4 Responses

Subscribe to comments with RSS.

  1. freoview said, on August 14, 2017 at 7:22 pm

    I agree with you, John. It s very disappointing that Perth’s blandness is considered the only ‘brand’ we should promote overseas.

    Roel

  2. Rob Fittock said, on August 14, 2017 at 7:05 pm

    the capital city will always get the accolades and understandably with the infrastructure that is now either in place or will be, heritage, transport, accommodation, entertainment et cetera

    Freo is left to ether lick it’s wounds and rest on it’s arse or fight a damn sight harder to get a better slice of the tourist visitations et al and that is very hard to come by….why do McDonalds spend millions a week advertising its product?

  3. John said, on August 14, 2017 at 4:52 pm

    Roel,
    It appears it’s another attempt by ‘leaders’ in this state to lessen Fremantle’s image. Once upon a time it was taken for granted that Fremantle and Perth are sister towns. However, in recent years the outlook has become that Fremantle is just another suburb of Perth.
    We have a unique situation in this metropolitan area in that we can build a image based on two towns, a yin-yang metro, yet these people want to do the opposite and develop a homogenised brand based on Perth.
    Provincial is the best way to describe the Committee for Perth.

  4. John said, on August 14, 2017 at 4:14 pm

    First class fools.


Comments are closed.

%d bloggers like this: