Freo's View

POSITIVE FIGURES FOR FREMANTLE

Posted in accommodation, city of fremantle, local government, tourism, Uncategorized by freoview on June 13, 2017

Some interesting statistics in the agenda of this Wednesday’s City of Fremantle FPOL Committee, so here is a summary of the high-level KPIs. The full report is in the FPOL agenda for June that is on the CoF website.

• 58% of customers said that ‘compared to two to three years ago’, they hear either ‘much more about Fremantle’ or ‘more about Fremantle’.
• 58% of customers said that ‘compared to two to three years ago’, they think Fremantle is either ‘much more appealing’ or ‘more appealing’.

• 87% of customers said they were ‘definitely likely’ or ‘very likely’ to recommend Fremantle as a place to go. This is an increase from 71% in 2013.
(Fremantle based and non-Fremantle based customer responses were almost identical)

• Tourism nights (stays) in Fremantle increased by 45% in 2015/16 (1 930 883) compared to the average of the previous seven years (1 332 782), according to Tourism Research Australia (TRA) who conduct research on behalf of the ABS.

• Domestic (intrastate) day trips increased by 69% in 2015/16 (959 286) compared to the average of the previous seven years (565 507), according to (TRA).

• Fremantle Story website usage has increased to 45 000 unique users per month.
• Fremantle Story social media following has increased to 60 000.
• Fremantle Story e-newsletter is distributed to over 10 000 people each edition.

• In October 2015, Fremantle was selected as a 2016 top ten city in the Lonely Planet Best in Travel publication (worldwide). Media coverage reached an estimated 1.2 billion people worldwide.

• In 2014/15, the City’s efforts at promoting Fremantle as a world class visitor destination was recognised with the national gold medal in the ‘Local Government Award for tourism’ category, awarded by Tourism Council of Australia.

3 Responses

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  1. Suzanne said, on June 13, 2017 at 6:43 pm

    Well said BJ.
    Totally agree.

  2. Julie. Well said 🙂

  3. bigjulie said, on June 13, 2017 at 12:40 pm

    You have played a significant role in raising the citizen awareness of Fremantle both by your comments and your wonderful photography. Take a round of applause.


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