Freo's View


Posted in city of fremantle, fremantle network, retail, Uncategorized by freoview on May 23, 2017


The monthly Fremantle Network event at the National Hotel on Monday had three speakers, so I will split up the reporting on it and start with High Street retailer Gaelle Beech of the ANJEL MS ethical fashion shop.

Gaelle’s talk was inspiring as it was not the typical whinge we get from too many in the community, but it was more about why we don’t sell the unique beauty of Fremantle and especially the gorgeous heritage High Street better as a shopping destination.

High Street is one of the most gorgeous shopping precincts in Australia that ends at Bathers Beach, so why don’t we promote that better?

“We don’t treasure enough what we have got in Fremantle and forget to show the beauty of it to our visitors” Gaelle rightly said.

The West End is unique but many visitors don’t even know where High Street is and there is no retail map showing the diversity of shopping.

We need West End traders to work together and not individually, and we need you as the community to support us she said.

High Street needs more vibrancy with buskers and art, and traders and City of Fremantle marketing should not assume everyone knows about us.

Gaelle Beech said she loves Fremantle and would not have a shop anywhere else in Perth. She also has an outlet at Fremantle Markets on weekends.

ANJEL MS specialises in ethical fashion and supports young designers in Katmandu, India and Bali, so go and check it out and support our struggling local traders.

“We have an amazing city! Which shopping centre has a beach at the end of it! Gaelle said with passion and I could not agree more.

She got laughter and applause when a Notre Dame University student lamented that it cost them $ 1,200 a year in parking. “You are young, walk and use public transport” she encouraged. Yes indeed!

Roel Loopers

9 Responses

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  1. John said, on May 24, 2017 at 8:20 pm

    Paul, your idea is sound, I’ve never liked the visual aspect of that part of High St with all the Police.

    Personally, I felt it was sad that the Police were unable to stay at the old Fremantle Station, the Police at Henderson St was a natural fit for Fremantle. However, that is history now and given that O’Conner is only a few kilometres out of the town centre, having a HQ there is worth a look at.

  2. freoishome said, on May 24, 2017 at 7:42 am

    John, I agree that having the South Metro Police HQ in our High St is something we can do without.

    Their HQ with all its vehicles, Admin, etc, should be better located so it can serve the whole community, eg, O’Connor.

    A small Police station staffed with the coppers who service the City and surrounds, to provide a more personal service, make far more sense, and might better be closer to the Town Hall and Library.


  3. John said, on May 23, 2017 at 6:40 pm

    A good way to start improving High St is to move the police , it has definitely has a ‘crowding out’ effect on that part of High St, in my opinion.

  4. freoishome said, on May 23, 2017 at 6:01 pm

    Pedestrianising High St doesn’t need to be implemented all in one foul sweep. But establishing the principle and intent is a message worth making.
    Start by simply closing the High St from Market to Pakenham 7 x 7am-11pm. No fancy expensive resurfacing/paving. If that brings benefits, then start to make it more permanent with more suitable paving, street furniture, etc. Business will choose to move that way. Then move west by closing off Pakenham and extending the High St closure to Henry, and lastly from Henry to Cliff and closing off Henry.

  5. freoishome said, on May 23, 2017 at 5:48 pm

    I am aware some want to increase motor traffic, for their own personal benefit. But, research and experience in other places have demonstrated that it is Foot Traffic that increases business for retail, particularly for discretionary, browsing type retail.
    I don’t accept the proposition that having Cliff and Market St for through traffic would be a nightmare. For a start they are far from just the only streets crossing town, we also have Parry, Queen, Hampton. It might be a nightmare for those who want to use the West End as a rat run, goat track, etc. Why on earth are you worrying about causing some inconvenience for drivers from the south using the West End as a rat run. IMO we don’t want that type of traffic in the West End.
    All the studies into traffic, demonstrate if you close roads, it doesn’t have the detrimental effect most imagine. People adapt and do so very quickly. They will use other routes; some will park, and walk! They will walk past shop windows!!
    It might shift some of Freo’s guests from Market St to a calmer, more interesting, pedestrian friendly High St. But, isn’t that the objective?
    Part of such a move needs to also get rid of Port HGV, and the ‘Henderson Hoons’ from Hampton Rd, so that more local drivers from the ‘south’ can use it.

  6. Rob Fittock said, on May 23, 2017 at 5:32 pm

    maybe a stronger approach to the shared street concept….eg the Woonerf model because the Dutch do it so well

    Might even make the West End even more unique than what it already is

  7. freoview said, on May 23, 2017 at 4:10 pm

    Some people want High Street to be reopened and continue through the mall, maybe even Kings Square Paul because they believe we need more traffic in the West End.

    There are also traders though who believe High Street should be closed off more often than just on festoval days to make it more appealing and pedestrian friendly.

    To close off the south/north link through Pakenham, Henry and Mouat would mean only Cliff Street and South Terrace would get that traffic and that would be a nightmare, especially during events on the Esplanade.

    The intersection at Cliff and Phillimore streets is awful and traffic would be at a standstill in Cliff Street for most of the day for cars coming from the south.


  8. freoishome said, on May 23, 2017 at 3:49 pm

    PTA have successfully blocked the pedestrianisation of Market St for 30 years and I can’t imagine that changing in my lifetime. So I think we should pedestrianise the whole of High Street during social hours 7 days/wk. Over time it will become an extenstion of the Cappucino strip.

    Block off the cross streets Pakenham, Henry and Mouat, so that local traffic can still enter them but not cross over High Street. Thus leaving Cliff and Market streets for through motor traffic.

    The barriers to achieve this, would be opened up 11pm- 6am for service vehicles and could be opened at will by emergency vehicles. These days this type of thing can be done automatically or from a distance with camera aids.

    I think this would not only improve the retail aspect in the West End, through increased foot traffic, which just about every other country has already learnt; but would also improve the lifestyle of residents, with the reduction of traffic.

    Am keen to hear what FICRA, Gaelle, NDU and CoF think about that approach


  9. Edward Lewis said, on May 23, 2017 at 11:30 am

    Close high street to non local traffic…

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