Freo's View

FREMANTLE’S EXCITING MODERN FUTURE

Posted in architecture, city of fremantle, development, economy, retail, shopping, tourism by freoview on March 8, 2017

There was a rather exciting BID-Business Improvement District meeting at the National Hotel on Wednesday evening that spelled out the future of the Fremantle inner city, and I was very impressed.

Mayor Brad Pettitt said it was important that the business community engaged with the City and that they went on the journey together.

Pettitt admitted the next 3 years are going to be challenging for inner city traders because of the disruptions caused by the massive development at Kings Square and elsewhere in the CBD.

The Mayor said it was disappointing that the Hilton Doubletree hotel development on the Point Street carpark site will now only start in the first quarter of next year, so that is another lengthy delay.

The more I see of Gerard O’Brien, the boss of Fremantle developers Silverleaf, the more I like his no-nonsense approach and straight-forward message that Fremantle only has a three-year window before Garden City will more than double in size.

“We need to keep moving as we have suffered big time in Fremantle”, O’Brien said. “We need to get our act together and support each other as a community and Council. It needs to be a team effort!”

Silverleaf has huge plans for Fremantle and O’Brien said that they are only the custodians and want to leave something behind that all of Freo can be proud off, not just a glass box.

O’Brien then revealed his plans for the Woolstores shopping centre site and that is very exciting for Fremantle. The development is 26,000 square metres.

There will be an Adina Hotel, commercial floorspace and -hallelujah!- student accommodation! Plus a shopping centre at ground level and underground parking.

Coles will keep trading during the construction period and Gerard O’Brien believed that was essential to keep attracting shoppers into the inner city.

O’Brien said the design of the building pays tribute to the heritage and pays homage to the environment the new building will be in.

I quite like the old&new architecture with red bricks at ground level and vertical cladding similar to the new Perth library and theatre buildings, while the levels above that are very modern, but quite striking and minimalist.

The entire roof will be solar panels, which O’Brien said was a good investment, while the windows will be double-glazed and have new technology in them that will keep out the sun and keep the interior cool. I am impressed!

Silverleaf will also be developing “ the beautiful piece of history” former police and courthouse complex and Warders Cottages at Henderson Street into three-star history tourist accommodation with 64 rooms. It will also have a market place open space and four different concepts that are all about tourism.

New BID CEO Tim Milsom said the transformation of Fremantle is about to happen and that Silverleaf could develop anywhere in the world but chooses to do so in Fremantle.

Milsom said BID have plans for a creative hub and an aspirational business mix but O’Brien said that Fremantle has enough specialty stores.

Milsom said we need to find out from the community and visitors what is missing in Fremantle and what will bring people back. For example there is no hardware store in Freo anymore.

There is no bakery or butcher or corner deli in the CBD either, but more than a dozen new shops will open in Fremantle soon, so that is more good news.

Many 6160 are moving from the former Myer building at Kings Square to the former Spotlight building next to Target and are due to open next week.

I put my neck on the line and say that this is very good news for Fremantle and that we are on the right track to create a great vibrant city where hundreds of tourists will stay over night, eat, drink and shop and where we will finally have many students living in the inner city.

Roel Loopers

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