Freo's View


Posted in fremantle, fremantle herald, media, newspaper by freoview on February 15, 2017

I am disappointed to hear that the Fremantle Herald has received a lot of negative calls and emails regarding the Liberal Party wrap around they published a few weeks ago, which promoted the Perth Freight Link/Roe 8 highway project. People even told the Chook to no longer deliver the paper to them.

The Fremantle Herald is a very important institution for our city. It is so iconic that it should be heritage listed and it does not deserve the unwarranted attacks by narrow-focussed people.

It also published a wrap around by the Labor Party against the Roe 8/PFL project, so that pretty much balances it out.

Simple fact is that a small community paper like the Herald only can operate because of advertising revenue. Without substantial ads it can not pay staff and delivery people and we all would miss out on our only independent local paper.

Unlike our major daily newspaper that tries to brainwash us with right-wing opinion pieces by Andrew Bolt, Miranda Devine and Paul Murray the Chook is nowadays quite balanced, after a period of being extremely negative about the City of Fremantle.

Newspapers do not endorse the companies that advertise with them. An advertisement in the Herald for a cafe or restaurant does not mean it recommends you go there or that the food is great. If the Herald only published advertisement from companies and products they endorse, they would not survive. It’s as simple as that!

Fact is that the Herald does not get several pages of advertising each week from major department and retail stores, because we don’t have any in the Chook’s distribution area, so our local paper is struggling to survive, as many of our traders are.

I love Fremantle because of the many passionate and caring people and I am very impressed with the Beeliar Wetlands daily protest they have kept up, but to say that the Herald cannot publish ads of political parties you don’t agree with is very Hanson/Trumpish and it is a very unrealistic stand to take.

The Herald deserves a fair go and our support because without it Fremantle would be poorer for it.

Roel Loopers

14 Responses

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  1. freoview said, on February 17, 2017 at 2:57 pm

    The Australian Advertising Council is responsible for upholding that ads are not misleading or make untrue statements. The media can’t fact check every ad or TV/Radio commercial. It is not their duty or responsibility.


  2. Mel said, on February 17, 2017 at 1:51 pm

    The paper has to be accountable for what they post…paid or not. Media is sposed to have some form of ethics surely.

  3. Kev brown said, on February 16, 2017 at 8:20 pm

    Cash is cash

  4. Lionel said, on February 16, 2017 at 7:47 am

    And there it is, someone from the extreme left equates advertising a road to being a Nazi.

  5. Suzanne said, on February 15, 2017 at 11:02 pm

    The Herald has every right to have paid advertising.
    I cant drink milk but I don’t expect there to be a ban on milk products.
    Be reasonable you rabids.

  6. Ann Hunt said, on February 15, 2017 at 8:46 pm

    I understand that you have to accept paid ads. BUt you should not print blatant lies without first checking some of the facts. Would you have printed Nazi propaganda if they paid you to do it? Has it always got to be that those with the most money to spend on advertising should have the monopoly on what the public reads? You have become another arm of the state system that is quashing our legitimate dissent (even the magistrate at my trial following arrest said that we were all upstanding citizens, engaged in a legitimate protest). One issue we could get over, but the second one has enraged your readers beyond endurance.

  7. Michelle Abbott said, on February 15, 2017 at 8:36 pm

    It’s a shame the city of Fremantle doesn’t take the same unbiased stance. They are going against their own policies by providing funding to a community group that causes controversy between ratepayers. This decision should be reversed. We need a fundraiser to cut our rates, maybe they could focus on that.

  8. freoview said, on February 15, 2017 at 8:26 pm

    It can’t be up to newspapers to check if advertisements are true. Is the cheapest price advertised really the cheapest and is one cafe’s coffee really the best?

    Misleading i=or factually untrue advertising needs to be reported but the Herald can’t be blamed for it.


  9. Chris harris said, on February 15, 2017 at 7:53 pm

    Talk about not seeing the forrest for the “TREE” these guys take it to a new level!

  10. Chris harris said, on February 15, 2017 at 7:51 pm

    You talk about not seeing the “forest” for the TREE these guys take it to a new level!

  11. Jane Underwood said, on February 15, 2017 at 7:32 pm

    Although newspapers do not endorse the companies that advertise within them, the people who read them are entitled to respond en masse, and with passion, to an advertisement that is full of untruths, Roel. Given there is, according to the Advertising Standards Bureau, no legal requirement for the content of political advertising to be factually correct, and those responsible for the advertisement are not responding, what other recourse is there?

  12. Damian Brennan said, on February 15, 2017 at 5:28 pm

    While I agree that the Herald has to accept ads to stay in business, I have a few problems with the wraparound. First, it contains a number of what might best be described as #alternativefacts. My understanding is that it is a breach of advertising standards to publish misinformation and while it might be argued that the truth of the claims is the responsibility of the advertiser, I believe the Herald has a responsibility to the public not to publish falsehoods. Secondly, while clearly promoting the liberal party the wrap does not identify itself as political advertising or state who authorised it. I believe on both counts the Herald has failed the people of Fremantle. Shame shame shame.

  13. Kate Makowiecka said, on February 15, 2017 at 4:39 pm

    You refer to “the Liberal Party wrap around they published a few weeks ago” . There have been Liberal party wrap arounds in the past two consecutive weeks, totalling 8 pages of unverified – and unverifiable because of the unconscionable refusal of the liberals to release pertinent documents – ‘facts’. The chook doesn’t always get delivered to my house, but I don’t recall see a Labor party wrap around – or any other sponsored wrap around for that matter – presenting the verifiable facts of what has been occurring in relation to the non-compliant bulldozing, for instance, of the Beeliar Wetlands.

  14. DFR said, on February 15, 2017 at 3:14 pm


    I agree with the main point of your article that the Herald relies on advertising and people should not throw a strop and stop reading the Herald because they ideologically disagree with a paid advertisement that they published. I also agree that the Herald is indeed more balanced nowadays, however, I disagree manifestly with your “analysis” (read ideological opinion).
    1. Preventing the publishing of advertisements is not Hanson/Trumpish, this is what is common in left-wing politics throughout history, predominantly in Socialism, where the mantra is “power to the people” but is really “power over the people” by a select elite who must conform to what the elite thought police say. This is why centrist and centre-right parties are so passionate about freedom of speech and expression – politics is downstream of culture.
    2. You have selectively referred to the brainwashing by right-wing opinion pieces only. The mainstream media is dominated by left-wing advocates operatives and hacks (there are a number of articles on this), and the West Australian has been in the whole very sympathetic to WA Labor for the past 12 months – Paul Murray has been the only real dissenting voice to the clique. Let’s be intellectually honest in these discussions.

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