FREO FOOD REVOLUTION
Robert Peters of FREO FOOD was the second speaker at Monday’s Fremantle Network event at the National Hotel, and the concept of the community having more control over the food chain by purchasing from small growers and farmers is very interesting.
“It is a platform to regain ownership of our food system to build connections with producers and each other to revolutionise how we engage with food.”
Unfortunately it was not very well communicated how it worked and how the idea can grow without becoming another fresh food shop. At the moment there is a depot but Robert did not mention where that is, so I assume we’ll have to check out the Facebook page to find out more, but he did mention that food could become more expensive once they went into a brick and mortar venture.
Better quality food produced by local producers but 10-15 per cent cheaper than the shops sounds almost too good, but the future will tell if that is sustainable.
I am not sure also if Food Freo is a not for profit group, but one can also go to houses and buy products there direct from those who grow vegies in their gardens.
Blueberries from Jandakot, pork and other meat from Margaret River, eggs from a couple who started a small egg farm, bread, root vegetables and lettuce, mushrooms, fish, local garlic. It all sounds great, and Robert said it was “really value for farmers and consumers.”
I was surprised though to hear that the group is now thinking of including craft from local artisans as that is a whole different kettle of fish, and my impression was that there are a lot of unresolved business issues the group should sort out first before expanding and sell anything else.
For that same reason I am at loss why Freo Food applied for a six-month lease of the No 1 studio at J Shed in the Bathers Beach Art Precinct. I am not at all sure how a food business does fit in with any of the criteria for that art area.
Anyhow, it is a great idea to buy direct from producers and if it can become a viable business good on them!