ARTHUR HEAD COULD DO WITH A BIT OF FORM
I went to have a look at the Goods Shed by FORM in Claremont today to gather ideas for what the City of Fremantle could do with the Number One studio at J Shed on Bathers Beach, and came back very impressed.
There is nothing ostentatious about this delightfully minimalist building that would look fantastic at Arthur Head.
There is a small cafe, a simple outdoor area and a large exhibition space, as well as space for work stations.
FORM says the building is a space for creativity, learning and community, so everything the Fremantle community wants at Arthur Head.
That brings me to the point on why the City of Fremantle does not invest more in Arthur Head and does more to make it attractive to locals and tourists, while at the same time planning to build a not needed second hospitality venue at the Esplanade.
Arthur Head is a bit like the Fremantle Cinderella, the unloved part of the city west of the railway line the City tends to ignore. That is not acceptable.
Arthur Head is a chicken and the egg situation where Fremantle Council wants to achieve more activation while not investing any money in making it more attractive. The City should support and encourage existing operators and put a whole lot more elbow grease into the district and more money as well, so let’s have a Masterplan for that specific part of Freo, invest in the Roundhouse, one of the city’s main tourist attractions, and stop trying to reinvent the wheel.