FREMANTLE CITY NEEDS TO LEARN STORY TELLING
Listening to the panel of business people at the Fremantle Network last night I went away shaking my head about the City of Fremantle’s inability to communicate well with visitors and locals alike.
Parking was mentioned again and struggling retailers and that we don’t promote our inner city Bathers Beach and for me that all due to insufficient communication.
What do retailers need most? People staying in town longer! How do you activate Bathers Beach and Arthur Head? By letting people prominently know it is there!
Many people I talk to at the Roundhouse often say they are running out of parking meter time and are in a rush. That is bad for business, so why are there no prominent signs at the entries to Fremantle pointing out all-day cheap parking spaces? It’s $ 8 per day at Point Street, $ 9 per day at the Woolstores, $ 11 per day at Victoria Quay just behind the train station and $ 11 at the Italian Club carpark. I am sure there are others that offer similar discounts, so why does no one know about it?!
We constantly hear that Fremantle Council wants to activate Arthur Head, so why is there no promotion for Bathers Beach as the CBD beach, why is not more done about amenities there and good landscaping and a small playground on the reserve at J Shed, and why is the significant heritage not promoted and supported better? That brings people to the area, they will linger longer and spend more money. It’s not rocket science!
The City of Fremantle needs to learn story telling because what it delivers at the moment is not good enough. The full page CoF ad in the Fremantle Herald each week is a waste of money and should be written as a column, writing about the good and bad in Fremantle. Good story telling is an art form that communicates well and connects people and it works much better than advertising.
Fremantle has no parking issues, it has communication issues!