Freo's View

FREMANTLE CITY NEEDS TO LEARN STORY TELLING

Posted in city of fremantle, communication, tourism by freoview on October 25, 2016

Listening to the panel of business people at the Fremantle Network last night I went away shaking my head about the City of Fremantle’s inability to communicate well with visitors and locals alike.

Parking was mentioned again and struggling retailers and that we don’t promote our inner city Bathers Beach and for me that all due to insufficient communication.

What do retailers need most? People staying in town longer! How do you activate Bathers Beach and Arthur Head? By letting people prominently know it is there!

Many people I talk to at the Roundhouse often say they are running out of parking meter time and are in a rush. That is bad for business, so why are there no prominent signs at the entries to Fremantle pointing out all-day cheap parking spaces? It’s $ 8 per day at Point Street, $ 9 per day at the Woolstores, $ 11 per day at Victoria Quay just behind the train station and $ 11 at the Italian Club carpark. I am sure there are others that offer similar discounts, so why does no one know about it?!

We constantly hear that Fremantle Council wants to activate Arthur Head, so why is there no promotion for Bathers Beach as the CBD beach, why is not more done about amenities there and good landscaping and a small playground on the reserve at J Shed, and why is the significant heritage not promoted and supported better? That brings people to the area, they will linger longer and spend more money. It’s not rocket science!

The City of Fremantle needs to learn story telling because what it delivers at the moment is not good enough. The full page CoF ad in the Fremantle Herald each week is a waste of money and should be written as a column, writing about the good and bad in Fremantle. Good story telling is an art form that communicates well and connects people and it works much better than advertising.

Fremantle has no parking issues, it has communication issues!

Roel Loopers

2 Responses

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  1. Carl Payne said, on October 26, 2016 at 10:23 am

    Pete, I might be a bit biased, but in 1862 my Great Great Great grandfather walked with his family down the original Long Jetty to the store that now houses Kidogo – which for years we knew as Joan Campbell’s pottery workshop – to pick up their luggage. The luggage was brought on railway trucks that moved on the tracks as now shown “in the middle of the little park”. The Long Jetty is of course long-gone, apart from some pylons still visible in the water near the “new” groyne wall. The small reconstructed section is correctly located; and also acts as a useful sun-shade. Works for me; and is also part of the 3 important and closely-linked historic elements – the Jetty; the Rail; and the Store.

  2. Pete said, on October 25, 2016 at 10:28 am

    Agree Bathers Beach should be pushed more … esp the more regular removal of seaweed would make the lovely beach even more inviting.
    I question the value of retaining the old railway line in the middle of the little park near Sweet Lips … it’s actually quite dangerous esp during special events. Perhaps the line could be relocated ! OR perhaps the long-suffering Carriage Cafe could be relocated on the tracks somewhere … ? ?
    The heritage timber jetty structure on the beach proper, in my humble opinion, is actually quite ugly … it’s got to stay of course but I don’t like it at all.
    The northern end of Bathers Beach near the Sheds needs freshening up … a new limestone wall with steps down to the beach would be a good start.

    Just some thoughts !


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