Freo's View


Posted in city of fremantle, festival, hospitality, reatil by freoview on August 8, 2015

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A survey by the City of Fremantle of Fremantle traders on the impact of the Winter Garden Festival on the Esplanade during the month of July has been very positive:

74% of respondents believed there were positive flow on effects for the wider business community of Fremantle (48% Agree, 26% Strongly Agree)
80% of respondents said they would want it to return next year, 0% said no, 20% were indifferent.
55% of respondent reported an increase of foot traffic in their store (18.5% no change)
44% said they had an increase on trading from last year same school holidays (25% no change)

There is no doubt thousands of people flocked to the festival and it would be nice to see the figures on how many people bought tickets for the icerink and for the big slide. It would also be good to see a survey of the food stalls to find out if it was a financial success for them as well.

I liked the Winter Garden festival but would love to see some real snow there and the lay-out should be changed to make it more cohesive. The food stalls were too far away and the events at the teepee should have been to the south of the icerink closer to the slide.

I hear the City is considering putting the Winter Garden in the carpark near the Youth Plaza next year because of problems with flooding of the area where the festival was held this year.

Roel Loopers

One Response

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  1. Robert said, on August 8, 2015 at 6:27 pm

    These surveys are a mystery to us . I dont think I can recall that we have ever been requested to comment To the City survey and we are one of the few long term traders. and keep records of trade


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