I only now came across two new magazine-style Fremantle newspapers which focus on a single street only. The WRAY-about Wray Avenue- and the GEORGE-about East Freo’s George Street- are published by The Precinct/Detail Marketing. They are very attractive and vibrant with a lot of good professional photography. Nice to see they did not consider happy snaps with an iPhone good enough, as so many other businesses do.
I picked up my copies at the Freo Library this morning, so check them out. Maybe time for the Herald and Gazette to start thinking about modernisation, more creative photos and better page lay-out?
A new exciting and stunning-looking new fashion business has opened at 1 Pakenham Street, Fremantle. The LESSONS CONCEPT STORE in the basement is amazing and would have made for a great small bar as well.
Wander down in the moody spot lit store and you think you are in a metropolis somewhere else in the world, because Freos has not seen anything like this before.
They sell high-end streetwear, specialty coffee, do music and events and there is even a traditional barber on Friday nights.
Opening times are 7.30 am to 6 pm Monday to Thursday, 7,30 am – 0 pm on Fridays, 10-6 on Saturdays and 10-4 on Sundays.
Go check it out you young groovy lot!
There is an interesting article on Photoshop manipulation in regard to eating disorders of women, by Fremantle Notre Dame University School of Law lecturer Marilyn Krawitz in In Principo, the University’s magazine.
Ms Krawitz reports on the Photoshop Law in Israel that requires female models to have a minimum BMI of 18.5, and when photographers or magazines manipulate photos to make models look thinner, they have to include a warning that covers at least seven percent of the photo.
I quite agree that excessive photo manipulation needs to be recorded somehow, as many photos are drastically changed in PS and other software, and that alters the reality of photos that will be seen as historic documentation by future generations. The Photoshop ‘reality’ is in fact fake reality because things that were in the original photos might have been taken out, or things could have been added.
There is another issue for me. While eating disorder in young women is serious, the manipulation of innocent children under 15 in fashion photography is equally disturbing to me. Girls are made up and dressed up to look sexy,and are photographed in seductive poses and plastered on magazine covers as some kind of sex bombs, and that is absolutely unacceptable.
Every photo we take is the recording of our history and we need to be aware of that at all times. The overuse of Photoshop and other similar software often is a tool to hide bad and mediocre photography.
I know it is not unique to Fremantle, but it is still pretty depressing to see yet another fashion shop closing down in the run-down High Street Mall. So many people try, but so many businesses fail within a short time. Just up the road a new fashion shop had a 50% Sale on just two weeks after opening, not a good sign at all.
And then there is the way landlords allow building to deteriorate and councils unable to do much about it. The former Susan store is a disgrace. It has not been painted for years and now they slap black plastic on the windows. They don’t care. They don’t have a sense of civic responsibility to their community and the businesses around them. It makes me angry.
The people of the small fashion design boutique PURE APPLE in Fremantle High Street are jumping on the Worldcup soccer bandwagon and have put a soccer table game out on the veranda.
Pure Apple is next to the also new Common Ground fashion collective, and includes the dangerously named The Banker cafe. Let’s hope the coffee is good, or the B might be changed for another letter that is much later in the alphabet. ; >)
Support Freo’s local retailers!
P.S. Talking about traders, I hear that GRILL’D Burgers are moving into the former Merchant Teahouse premises on the Cappuccino Strip on the corner of Collie Street.
That very special retail experience, MANY 6160 at Kings Square in Fremantle, is constantly changing, almost rebirthing. Several new retailers have moved into the space and they are delighted the very popular PIGEONHOLE brand is one of them.
There is also raw food and bread and more and different designer clothes, and wear, and furniture, and art, and, and, … You really have to go and have a look for yourself!
Many 6160 is only doing Friday to Sunday trading during the winter months, and that makes sense, so some of the young designers can support their venture into retail with a job on the side.
It’s very important that people in the Fremantle area support our local traders, as they are an integral part of our community.
Fremantle is getting a retail boost in the West End of the City with several businesses opening shop there soon. In PSAS art studios in Pakenham Street Studio 37 Cafe is opening with great coffee made by barista Tom Wearne, known from Chalkys and the Moore&Moore Cafe.
At 82 High Street, where New Edition bookshop previously was, Common Ground will open with lots of fashion, a cafe, small bar, studios, and it will also be available for events and functions. They will be trading seven days a week and are one of the first recipients of the City of Fremantle Business Attraction Incentives that gave them a direct up front cash payment of $ 10,000.
Also opening in High Street is Vintage and Fair Trade boutique BiBi, who also received COF support, and of course New Edition will re-open soon on the corner of High and Henry Street next to Brooker Furniture.
Common Ground and BiBi both come from MANY 6160, the retail incubator at Kings Square.
The CoF Business Attraction Incentives is a scheme to attract new retailers to Fremantle and will pay up front cash, give discounted rates to landlords, or discounted leases of City owned buildings, similar to a scheme that is in place at the City of Perth.
The lease figures for 82 High Street I have heard mentioning are huge, so I sincerely hope the Common Ground operators have done a very realistic assessment of where Freo’s retail is at.